Grayscale Investments
Director Channel Marketing
Grayscale Investments, Stamford, Connecticut, United States, 06925
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Director Channel Marketing
role at
Grayscale Investments
Grayscale is seeking a seasoned and strategic Director, Channel Marketing to lead our efforts across financial intermediary and institutional distribution channels. Reporting to the Chief Marketing Officer, this individual will develop and execute high-impact marketing programs that drive engagement, build brand equity, and accelerate asset growth through advisor and platform relationships. The ideal candidate combines a deep knowledge of investment distribution with modern marketing instincts and a bias for results. This is a high-visibility leadership role with the opportunity to shape how Grayscale reaches and influences the professional investor community.
Position Summary:
Grayscale is seeking a seasoned and strategic Director, Channel Marketing to lead our efforts across financial intermediary and institutional distribution channels. Reporting to the Chief Marketing Officer, this individual will develop and execute high-impact marketing programs that drive engagement, build brand equity, and accelerate asset growth through advisor and platform relationships. The ideal candidate combines a deep knowledge of investment distribution with modern marketing instincts and a bias for results. This is a high-visibility leadership role with the opportunity to shape how Grayscale reaches and influences the professional investor community.
Responsibilities:
Develop and execute integrated channel marketing campaigns (digital, events, content, PR, paid media) tailored for advisor and institutional audiences.
Translate product and investment strategy into compelling campaign narratives and positioning, ensuring consistency across collateral (pitchbooks, email, web, webinars).
Leverage business intelligence and analytics to identify opportunity areas, segment messaging, measure performance, and optimize ROI.
Partner cross-functionally with product, sales, investments, digital, and creative teams to ensure message consistency, sales alignment, and seamless execution across all campaigns.
Develop advisor-ready materials, presentations, and sales enablement tools that help drive platform adoption and field engagement.
Own the channel marketing budget; plan allocation, track spend and assess channel effectiveness.
Manage agency and vendor partners for campaign execution, ensuring quality, timeliness, and brand compliance.
Prior Experience/Requirements:
7-12 years of experience in financial services channel marketing, ideally supporting intermediary distribution, such as ETFs, asset management, or wealth platforms.
Bachelor’s degree in Marketing, Finance, Communication or equivalent experience.
Deep understanding of financial advisor and institutional distribution channels.
Strong analytical aptitude (Excel, BI, CRM/Salesforce) for segmentation and ROI measurement.
Excellent communicator, adept at crafting narratives, presentations, and campaign assets.
Project leadership, proven success managing integrated campaigns and external agencies.
Demonstrated interest in crypto, digital assets, or disruptive, high-growth industries.
Passion for shaping narratives in evolving markets.
Seniority level:
Director
Employment type:
Full-time
Job function:
Marketing
Industries:
Financial Services and Investment Management
Referrals increase your chances of interviewing at Grayscale Investments. Get notified about new Director Channel Marketing jobs in Stamford, CT.
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Director Channel Marketing
role at
Grayscale Investments
Grayscale is seeking a seasoned and strategic Director, Channel Marketing to lead our efforts across financial intermediary and institutional distribution channels. Reporting to the Chief Marketing Officer, this individual will develop and execute high-impact marketing programs that drive engagement, build brand equity, and accelerate asset growth through advisor and platform relationships. The ideal candidate combines a deep knowledge of investment distribution with modern marketing instincts and a bias for results. This is a high-visibility leadership role with the opportunity to shape how Grayscale reaches and influences the professional investor community.
Position Summary:
Grayscale is seeking a seasoned and strategic Director, Channel Marketing to lead our efforts across financial intermediary and institutional distribution channels. Reporting to the Chief Marketing Officer, this individual will develop and execute high-impact marketing programs that drive engagement, build brand equity, and accelerate asset growth through advisor and platform relationships. The ideal candidate combines a deep knowledge of investment distribution with modern marketing instincts and a bias for results. This is a high-visibility leadership role with the opportunity to shape how Grayscale reaches and influences the professional investor community.
Responsibilities:
Develop and execute integrated channel marketing campaigns (digital, events, content, PR, paid media) tailored for advisor and institutional audiences.
Translate product and investment strategy into compelling campaign narratives and positioning, ensuring consistency across collateral (pitchbooks, email, web, webinars).
Leverage business intelligence and analytics to identify opportunity areas, segment messaging, measure performance, and optimize ROI.
Partner cross-functionally with product, sales, investments, digital, and creative teams to ensure message consistency, sales alignment, and seamless execution across all campaigns.
Develop advisor-ready materials, presentations, and sales enablement tools that help drive platform adoption and field engagement.
Own the channel marketing budget; plan allocation, track spend and assess channel effectiveness.
Manage agency and vendor partners for campaign execution, ensuring quality, timeliness, and brand compliance.
Prior Experience/Requirements:
7-12 years of experience in financial services channel marketing, ideally supporting intermediary distribution, such as ETFs, asset management, or wealth platforms.
Bachelor’s degree in Marketing, Finance, Communication or equivalent experience.
Deep understanding of financial advisor and institutional distribution channels.
Strong analytical aptitude (Excel, BI, CRM/Salesforce) for segmentation and ROI measurement.
Excellent communicator, adept at crafting narratives, presentations, and campaign assets.
Project leadership, proven success managing integrated campaigns and external agencies.
Demonstrated interest in crypto, digital assets, or disruptive, high-growth industries.
Passion for shaping narratives in evolving markets.
Seniority level:
Director
Employment type:
Full-time
Job function:
Marketing
Industries:
Financial Services and Investment Management
Referrals increase your chances of interviewing at Grayscale Investments. Get notified about new Director Channel Marketing jobs in Stamford, CT.
#J-18808-Ljbffr