Minnesota Staffing is hiring: Product Marketing in Minneapolis

Overview Product Marketer What We Value : Teamwork | Innovation | Extreme Ownership | Tenacity Mission : Your mission is to promote, explain, communicate, excite and ensure 75F continues to be one of the fastest growing automation companies in the smart buildings space. Join our team as a Product Marketer and help 75F bring our innovative products to market. As a Product Marketer, you will be responsible for developing and executing go-to-market strategies that drive product adoption, disrupt the BMS market and grow revenue. You will work closely with cross-functional teams, including product management, sales, engineering and customer success, to understand customer needs and market trends, and develop messaging and positioning that resonates with our target audience. You will also be responsible for creating compelling content, such as product demos, case studies, whitepapers and tradeshow content, that showcases the value of our products and drives engagement with the building controls world. The Person We Need Has A love of, and alignment with, the 75F mission, virtues & values. An extremely high technical aptitude we are an extremely high-tech company! A love of winning with grit and perseverance in the face of adversity. We are a challenger brand competing against the big 4 incumbent controls companies. A thirst for knowledge and belief that learning and growth never stops, and you seek it out. Enthusiasm, passion, and energy. Insanely good communication skills and a high level of professionalism and emotional intelligence. Ability to manage multiple projects simultaneously. Must be able to seek input when required, prioritize and drive results. Agility and flexibility, and ability to deal with ambiguity, and ability to work alone or with others as needed and be creative to deliver solutions. What You Will Do Product marketing content development Outline product marketing deployment timelines Craft product storytelling vision and voice Shape product marketing campaigns that target prospective customers Possess a deep and unmatched understanding of our products and technology, conveying the value we deliver in a customer\'s own language Educate other departments on current product messaging Facilitate sales enablement, including generation of technical sales collateral and product marketing materials, whitepapers and thought leadership pieces, tradeshows and user-friendly guides to real-world integration and use Execute win-loss analysis to improve pricing, messaging, value propositions, and the sales process, developing positioning based on customer and competitive insights and managing competitive audits of pricing and positioning of key players Who You Are 3+ years of significant product marketing and development experience Bachelor\'s Degree or higher in a relevant field HVAC Controls or BMS Domain Experience - preferred Firm grasp of ways to develop strategic product marketing campaigns (across the product lifecycle: market research, segmentation, targeting, positioning and messaging, content strategy, customer success, BI, and sales enablement) Understanding of CRM Platforms (HubSpot, Salesforce, or similar), content management systems, and digital marketing tools A highly analytical and data-based approach to customer needs, product adoption and sales processes High degree of empathy for others\' perspectives and circumstances Strong communication and collaboration skills in a global setup Based in the Twin Cities metro area and ready to be in our Bloomington HQ with a hybrid work model of 3 days in office Travel: No travel is required with this position Compensation & Benefits Pay range: $50K - $60K, based on experience level Full range of medical plans 401K savings plan Generous PTO Being a part of one of the world\'s leading Climate Tech companies & working with a team of 200 passionate disruptors About 75F 75F is a fast-growing automation company headquartered in Bloomington at 35W and 494. Our technology is installed in thousands of buildings worldwide. We\'re backed by notable names in climate and innovation and have been recognized for efficiency and impact. We offer on-site amenities and flexible work arrangements, including unlimited vacation and Work from Home Wednesdays. We hire for potential and seek competitive, driven, and curious people who solve tough problems and deliver extraordinary value and performance to customers across North America. #J-18808-Ljbffr