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Spearbit

Chief Marketing Officer (CMO)

Spearbit, Oklahoma City, Oklahoma, United States, 73116

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Overview

Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants. Location: Remote – Anywhere

Employment Type: Full time

Location Type: Remote

Department: Marketing

Compensation:

150K – $250K

Offers Equity

Responsibilities

Own Marketing Strategy & Execution: Define and drive the end-to-end marketing strategy across brand, product, content, growth, community, and communications.

Build & Lead the Team: Recruit, develop, and manage a world-class marketing team, including experts in content, growth, design, and product marketing.

Strengthen the Brand: Position the company as the leading voice in Web3 security. Own messaging frameworks, visual identity, and long-term brand equity across channels.

Drive Demand & Ecosystem Growth: Build and execute campaigns that drive user acquisition, protocol partnerships, and inbound interest across the crypto ecosystem.

Own Product Marketing: Partner closely with product, engineering, and BD to launch new features and services — translating technical innovation into clear, compelling stories.

Lead Content & Thought Leadership: Oversee the creation of high-impact content that educates, engages, and establishes credibility with developers, security professionals, and crypto-native audiences.

Guide Executive & Crisis Communications: Act as a strategic advisor to the leadership team on external communications, reputation management, and public-facing narratives.

Measure & Optimize: Define KPIs, build dashboards, and implement a data-driven approach to track performance and inform decisions.

Qualifications

8+ years of marketing experience, including senior leadership roles in crypto / Web3 or deeply technical industries (e.g., cybersecurity, developer tools, infrastructure).

Proven track record of building and scaling marketing teams at high-growth startups or technology companies.

Deep understanding of the crypto ecosystem, security concerns, developer communities, and the unique nuances of marketing to Web3-native audiences.

Strong brand and storytelling instincts — able to craft positioning that resonates across stakeholders and channels.

Exceptional leadership, communication, and organizational skills.

Comfortable operating in fast-paced, high-ambiguity environments with rapidly shifting priorities.

Strategic thinker with a hands-on mindset — not afraid to dive into details or produce content when needed.

Nice to Have

Experience marketing to both technical and non-technical crypto audiences.

Familiarity with DeFi, smart contract security, ZK technology, or blockchain infrastructure.

Previous success positioning a company as the leader in a new or emerging category.

Compensation Range :

$150K - $250K

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