Growth Marketing Manager (Remote) Job at Nashville Public Radio in Fort Washingt

Overview

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve grown to support a mission to utilize the internet for a healthier world and more efficient healthcare systems. Our success is built on trusted digital platforms that engage physician communities globally, facilitating medical education, job placement, and market research. M3 USA emphasizes a dynamic and innovative work environment where every team member contributes to global health advancements. Joining M3 USA means being part of a dedicated team driving meaningful change in healthcare and shaping the future in a meaningful career.

MDLinx, a leader in healthcare customer engagement, connects brands with highly qualified curated HCP audiences using an omnichannel platform. Our mission is to empower healthcare providers with tools, insights, and resources that improve their professional journey and patient outcomes. We are seeking a dynamic leader to drive customer engagement, align platform and product strategy with client needs, and champion the evolution of MDLinx’s offerings as we move toward the next phase of our strategic vision.

Job Description

We are seeking a strategic, analytical, and creative Growth Marketing Manager to lead customer acquisition and lifecycle engagement across our HCP audience and B2B (pharma/agency) marketing segments. This role will be instrumental in scaling our endemic HCP audience and fueling top-of-funnel growth for our commercial business. You will own and optimize multichannel campaigns—from SEO and paid acquisition to onsite conversion, lead generation funnels, and campaign experimentation. The ideal candidate brings a performance-first mindset with a sharp understanding of both HCP and media buyer dynamics in digital healthcare media.

Responsibilities

• HCP Audience Growth: Drive growth of MDLinx’s endemic HCP audience through SEO, referral, paid acquisition, social, newsletter, and partnerships
• HCP Audience Growth: Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus
• HCP Audience Growth: Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement
• HCP Audience Growth: Partner with product and editorial teams to create feedback loops between engagement behavior and content strategy
• Commercial Growth Support (B2B): Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists
• Commercial Growth Support (B2B): Support sales and client success to align messaging, capture new business opportunities, and improve conversion
• Commercial Growth Support (B2B): Develop growth experiments for new offerings (e.g., Flashpoint, Smartest Doc, peer-led campaigns) to test traction and scale
• Performance Optimization: Partner with data analyst to develop dashboards to monitor key growth metrics (traffic, conversion, retention, cost per Growth, engagement depth)
• Performance Optimization: Design and run A/B tests across landing pages, email funnels, CTAs, and onboarding journeys
• Performance Optimization: Work with analytics, engineering, and martech to enhance tracking, attribution, and personalization
• Marketing Technology Management: Partner with martech lead to evaluate and manage marketing technology tools to enhance campaign performance, measurement, and reporting.
• Stakeholder Collaboration: Work closely with internal teams, including content, design, and sales, as well as external partners, to ensure alignment and effectiveness of marketing strategies.

Qualifications

• 5–7 years in growth marketing, performance marketing, or lifecycle marketing—preferably in healthtech, media, or B2B SaaS
• Proven success driving acquisition and engagement across paid, owned, and organic channels
• Strong skills in A/B testing, marketing automation, email/CRM, SEO, Google Analytics, and campaign experimentation
• Experience working cross-functionally with content, product, analytics, and sales teams
• Familiarity with HCP audiences, pharma marketing, and compliance-sensitive environments
• Advanced Marketing Knowledge: Deep understanding of omnichannel marketing principles, strategies, and best practices
• Email and Text Marketing Expertise: Proven experience in developing and executing successful email and text marketing campaigns
• Analytical & Measurement Skills: Strong ability to analyze data, generate insights, and make data-driven decisions; ability to lead marketing performance reporting and develop a strategic framework for reporting marketing impact to the business
• Communication Skills: Excellent communication and collaboration abilities for effective stakeholder management
• Technological Proficiency: Familiarity with marketing technology platforms and tools, with the ability to leverage them for campaign success; strong experience with marketing automation and data platforms
• Creative Problem-Solving: Ability to develop innovative solutions to complex marketing challenges
• Project Management: Strong project management skills, with the ability to manage multiple initiatives simultaneously
• Leadership: Proven leadership abilities to manage and mentor a team, fostering a collaborative and high-performing work environment

Benefits

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day
• M3 reserves the right to change this job description to meet the business needs of the organization

Equal Opportunity

M3 USA is an equal opportunity employer, committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at M3 USA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national or social or ethnic origin, sex (including pregnancy), age, physical or mental disability, medical history or genetic information, sexual orientation, gender identity and/or expression, marital status, or any other status protected by applicable laws.