Real Chemistry is hiring: Director, Social Media in New York

Overview

Real Chemistry is looking for a Director, Social to join our growing team. This team is a group within Real Chemistry’s Activation department that works in partnership with creative, influencer relations, paid activation, integrated intelligence and brand strategy & business leads to develop and implement high engagement social content and channel strategies designed to drive action and make impact.

We believe we are best together, bringing together experts from a wide range of disciplines to collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be.

Who are you?

You have deep experience leading channel, content and activation strategies at scale across platforms. You’ve lived and breathed social, understand trends in news and culture and how to respond to it, you’re deeply familiar with social strategy and how to judge content performance, and you love to find creative ways to tell stories, make an impact, move fast and have fun while doing it.

This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs.

What you'll do

• Act as the day-to-day social media lead across multiple healthcare accounts as part of an integrated team; advise on the execution of social media analytics, multichannel content development and distribution, paid social media counsel and campaign strategy, influencer activations (through partnership), integrated activation coordination and results reporting for several clients.
• Nurture and maintain in-depth knowledge of social media platforms and trends to guide account teams and help Real Chemistry continue to be an authority in the space; be a proactive leader with vision and perspective on the social landscape, standard methodologies, and cultural happenings across platforms.
• Work with our in-house team of data scientists and analysts to provide competitive social performance insights, obtain results, improve performance and advise future content strategy; tell stories through measurement and energize clients by communicating new measurement opportunities as they arise.
• Build and lead all aspects of the social media budgets, collaborating with other internal teams and senior leaders to optimize the right mix for clients – including supporting scopes of work and supervising paid social budgets.
• Identify new areas/opportunities for integrated social and digital programs and develop/be an extraordinary partner to client and account partners to keep everyone apprised on what’s new and what’s to come; present new and organic growth opportunities to clients, always thinking one step ahead.
• Serve as an outstanding and supportive mentor to the team; recognize the impact of delegation vs ownership.

This position is a perfect fit for you if

• You are adaptable and resilient. When things change, so do we. We’re always evolving.
• You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
• You are a self-starter, detail oriented and able to work independently and under tight deadlines.
• You are able to manage challenging situations and collaboratively problem-solve.

What you should have

• Minimum 7+ years of experience, ideally in health or pharmaceutical social media with previous agency experience (suggested).
• Proficiency and familiarity with a variety of social media technologies and platforms, e.g., Meta Ads Manager, content management systems, social monitoring and other measurement platforms.
• Understanding of the FDA and FTC regulations guiding social media efforts for biotech and pharma clients.
• Familiarity with web analytics platforms like Google Analytics and partnering with web teams on integrated media communications.
• Client service experience in an agency environment.
• Demonstrated ability to grow social media business (with current social, communications or marketing clients) and participate in occasional new business pitches.
• Experience leading and mentoring junior staff.
• Outstanding written and oral communications and presentations skills.

Pay

Pay Range: $119,000.00-$145,000.00. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is proud to be Great Place to Work certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

Equal Employment Opportunity

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

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