Manager, Entertainment PR (US Hispanic) Job at WORTHI in Los Angeles

Overview

WORTHI is a full-service cultural connections agency, where we grow brands and build IP by harnessing the influence, buying power and size of diverse audiences. At WORTHI, we implement an ethnographic marketing approach to connect brand stories with the needs of specific communities, creating lasting cultural relevance and bottom-line value for brands.

This is growth marketing. Full stop.

The Job

We are looking for a Manager, Entertainment PR (US Hispanic) to join the growing PR team at WORTHI. We are a team of storytellers who understand the social-first nature of PR and the evolving media landscape, including influencer engagement. We connect our clients with targeted audiences reflective of the world we live in today.

The Manager, Entertainment PR (US Hispanic) will support the PR department by assisting in growing our client roster and driving daily activities, outreach and execution across the team.

The successful candidate will be a strong bilingual communicator (written, verbal and presentation) proficient in Spanish and English, with a deep understanding of Hispanic culture and its nuances. They are a passionate storyteller with experience authentically and effectively reaching Latinx audiences for TV/Film campaigns. They possess excellent organizational and administrative skills to help the team plan for tomorrow and prioritize today, and are willing to pitch in beyond designated responsibilities to support the team and client success. They understand the social-first nature of PR and the evolving media landscape, including influencer engagement. Prior experience in a fast-paced, client-service agency environment is required. They are energetic, dependable, a team player and a self-motivated, resourceful contributor who is eager to learn and grow.

Reporting directly to Senior Manager, Entertainment PR, duties will include, but are not limited to:

• Overseeing administrative tasks for teams as needed, including media list building, media audits and competitive landscape analysis
• Assisting with media strategy development
• Pitching media and cultivating relationships on behalf of client campaigns, events, news, etc.
• Overseeing deliverables from junior team members, focusing on deadlines and quality control
• Supporting teams and clients on-site at events and other in-person activations
• Staying up to date on relevant industry trends and competitor news to inform teams and clients
• Occasionally supporting new business needs
• Occasional evening or weekend work may be needed based on client needs

Qualifications

• 2+ years of entertainment public relations experience at an agency or in-house (multicultural audiences a plus)
• Knowledge of and experience reaching Latinx audiences for entertainment campaigns across print, online, broadcast and emerging media
• Experience working with teams across multiple projects and with clients in the entertainment industry
• Exceptional verbal and written communication, for internal and client-facing materials
• Excellent time management skills and ability to prioritize tasks
• Knowledge of and passion for storytelling, media relations and PR
• Strong computer skills and hands-on understanding of G Suite
• Comfortable problem-solving on the fly

The Human

The candidates we’re looking for:

• Lead With Empathy + Respect
• Do The Right Thing
• Creative AF
• Multipliers, not Diminishers
• Deep Rooted Passion
• Fail Fast
• Partnership not Vendorship

Life at WORTHI

We believe strongly that (1) the more diverse our people are, the better our work will be and (2) we want you to be passionate about your work, but also about life and have room to explore passions outside of work. As an employee, you can expect:

• A supportive, inclusive atmosphere and a team that values your contributions
• Comprehensive health care options (medical, dental, vision)
• 401k with an employer contribution match
• Flexible time off in addition to company holidays and summer Fridays
• Flexible work locations in the US
• Wellness program
• And much more

Pay Range: $70,000 - $85,000 USD (dependent on skills, experience, and competencies)