Spectrum is hiring: Vice President, Search Marketing, SEO and SEM in Stamford

Overview

Do you have a passion for staying ahead of the emerging paid and owned search landscape? Do you want to leverage content, strategy and data to optimize search, so we can reach audiences and drive outcomes? If so, you could excel as a Vice President, Search Marketing - SEO and SEM at Spectrum. We are seeking a person who will lead the practice that will differentiate us across all platforms.

At Spectrum, we keep nearly 32 million customers connected across our 41-state footprint. Spectrum offers a full range of state‑of‑the‑art residential and business services including Internet, TV, Mobile and Voice. The Vice President, Search Marketing - SEO and SEM will play a central role in the strategy, execution and optimization of SEO and SEM across all our business verticals (Residential, Small Business, Mid Market and Up Market) and will identify the best partners to complement the brand. The position is also responsible for analyzing and devising a strategy for AI in Search.

Be part of the connection

As a Vice President, Search Marketing - SEO and SEM, you will collaborate with website architecture teams, digital creative teams, competitive intelligence, analytics and research teams to understand prospect, customer and mover behavior, triggers and metrics. You will plan and execute SEO and SEM campaigns that are effective, on time, and on budget. You’ll work on a high‑performing, collaborative team with opportunities to grow.

What our Vice President, Search Marketing - SEO and SEM enjoy most

• Managing a high‑performing, dedicated team of marketing experts that provide world‑class experience, knowledge, execution and overall leadership.
• Leading the planning and execution of strategy, tactics and measurement for integrated marketing campaigns enterprise‑wide to drive sales and results across all product lines.
• Designing and implementing strategies tailored to the connectivity space, owning demand generation efforts including digital campaigns (SEO, SEM) to drive qualified leads and accelerate growth.
• Using data and analytics tools (SEMRush, Google Analytics, Adobe suite, etc.) to track performance and optimize campaigns, adjusting strategies based on real‑time feedback.
• Collaborating across teams to build a content engine aligned with our brand, products and service commitments, producing blogs, white papers, case studies, webinars, and more to fuel subscriber growth.
• Developing marketing plans and facilitating metrics and reporting to analyze performance and drive marketing efficiencies through cross‑functional collaboration.

You’ll actively support efforts to simplify and enhance the customer experience through forecasting performance, identifying opportunities to improve results and extend reach to meet or exceed metrics. You must be resourceful, eager to learn and able to adapt to an evolving work environment. If you’re up to the challenge, you’ll find a rewarding career at Spectrum.

What you’ll bring to Spectrum

Required Qualifications

• Experience: Direct, mass and/or digital marketing experience 10+ years. Leadership of Marketing teams 10+ years. Marketing Analytics 8+ years. Project Management 8+ years. Mover Marketing 5+ years.
• Education: Bachelor’s Degree in Marketing, Business or related discipline and/or equivalent experience
• Technical skills: Proven track record of developing and executing integrated strategic plans, managing and executing marketing projects. Executive‑level experience in mass, digital and direct marketing planning. Strong knowledge of cable products and features, cable mover marketing and programs. Business‑savvy understanding of the marketplace, competitors, technology and sustained operating results.
• Skills: Exceptional leadership, communication and organizational skills. Strong project management. Superior analytical and technical expertise. Attention to detail. Strategic thinking. Strong teamwork and customer focus.
• Abilities: Able to read, write, speak and understand English. Able to work independently and develop recommendations autonomously. Able to manage all phases of multiple projects with autonomy. Demonstrate judgment and initiative in a fast‑paced environment. Able to mine, analyze and interpret data to inform recommendations. Able to collaborate with people at all levels and across disciplines. Able to present to executive management. Able to make decisions and resolve problems under pressure. Able to manage and foster change.

Preferred Education

• MBA

Preferred Qualifications

• Knowledge of cable television, high speed Internet and phone products including mobile, with experience in marketing planning, execution and campaign analytics.

Spectrum Connects You to More

• Dynamic Growth: The growth of our industry and evolving technology power our employees’ careers.
• Supportive Teams: We foster an inclusive workplace where every person is empowered to bring their best ideas.
• Learning Culture: Focus on training and development to start a dynamic career.
• Total Rewards: See all the ways we invest in you—at work and in life.

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Equal Opportunity Employer information and statements are provided in accordance with company policy.

Get to Know Us Spectrum is known for Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. Spectrum connects customers across 41 states. This description reflects the role and responsibilities but is not an offer of employment.