At ASCENDtials, we use public relations to help educate the public, increase donations and find volunteers. We also use it to increase the awareness of our organization and engage donors through online and face-to-face events. We want to spend no less than five percent of their budgets on public relations and marketing. Similar to our social media marketing lead, the PR person will conduct fundraisers, assist with membership recruitment and lobby the government for increased support.
As our PR assistant, you will handle marketing aspects of the nonprofit, including email lists, donor calls, TV and radio spots, commercials, and quarterly newsletters. Public relations utilizes social media to reach a variety of audiences with little to no overhead. Focus your efforts on Facebook, Pinterest, and Twitter to extend their reach across the web. This will help us create buzz for a nonprofit as well as increase leads and higher conversion rates.
You will also focus on member relations and fundraisers. This includes answering questions and concerns, along with maintaining and developing relations with donors. Members are always kept in the loop with newsletters, online seminars, and meetings about upcoming fundraisers and campaigns. As a PR, you will help raise funds through traditional calls and emails. You will send out donor packages to interested parties and crowdfunding links through emails and our social media outlets.
You will be responsible for promoting our overall mission while developing multiple channels for communicating with members as well as seamlessly integrating fundraising efforts through traditional and online methods.
You will also work with our other team to develop an equally strong strategy to continue to expand our base and be strategic in filling our funnel. Public relations do a lot of the heavy lifting by getting your mission and your story into the channels that are relevant to our prospective members and donors, and with a strong digital marketing strategy we can pick up nurturing people from our first exposure to our nonprofit brand, converting them into advocates, adding more to the volume for PR to engage.