​Marketing Specialist for Upcoming Book Launch

Marketing Specialist for Upcoming Book Launch

Seeking a creative marketing professional to lead a multi-channel campaign for the upcoming release of a new book by an established, best-selling author. This role will be responsible for managing a strategic campaign across platforms leading up to and beyond the book’s release.

Key requirements are: proven experience in marketing, content strategy, and social media management; strong research and analytical abilities; a talent for writing that appeals to a broad audience; exceptional communication skills; and a commitment to achieving a high level of accuracy and attention to detail.

Responsibilities will include:

• Developing and executing a comprehensive marketing strategy for the book’s release across digital, print, and social media channels to ensure a successful launch and generate buzz as well as sales.
• Creating cohesive, compelling messaging aligned with the author’s brand and campaign goals.
• Monitoring and analyzing campaign performance, market trends, and audience insights to inform strategic decisions and maximize reach.
• Directing social media planning and content creation.
• Cultivating relationships with relevant influencers, bloggers, media outlets, bookstores, and potential brand partners to promote visibility.
• Coordinating advertising efforts targeting literary audiences including print placement in book reviews and literary journals, bookstore displays, and pointed email campaigns and newsletters.
• Drafting publicity materials such as press releases and pitch letters to support outreach.
• Planning promotional events including launch celebrations, speaking engagements, and book signings to drive audience engagement.
• Communicating updates to key internal teams and external stakeholders to align messaging, timelines, and goals throughout promotional efforts for the book launch.

This is a full-time, fixed-term position with an expected duration of one year. The position offers an hourly rate of $75 to $90. This will be a hybrid position requiring 3 days a week onsite at our NYC office. Compensation will be commensurate with credentials and experience.

This is a company supporting a confidential, established, best-selling author in the personal finance space.