U.S. Bank
Marketing Mix Modeling Product Owner
U.S. Bank, San Francisco, California, United States, 94199
Overview Join to apply for the
Marketing Mix Modeling Product Owner
role at
U.S. Bank .
Read all the information about this opportunity carefully, then use the application button below to send your CV and application. Marketing Analytics and Technology supports Marketing, Enterprise Analytics & Customer Experience (EACX), and the Chief Product Officers/Lines of Business. We enable analysts with data, tools, frameworks, and centralized reporting to generate insights and report on performance. We are seeking a Marketing Mix Modeling (MMM) Product Owner to lead the strategy, delivery, and adoption of vendor-based MMM capabilities. This role will define and manage the MMM product roadmap to drive data-informed marketing decisions, optimize investments, and improve business outcomes. You will collaborate with marketing analytics, marketing, finance, data science, and engineering teams to ensure models provide actionable, trusted, and timely insights. The ideal candidate is motivated, embraces Agile ways of working, fosters a positive team atmosphere, supports a fail-fast philosophy, and drives for results. They should have a product mindset focused on the customer and delivering value, and be able to motivate and support a team with a long delivery roadmap. They must be confident in technical and analytical skills, able to develop a long-term product roadmap, translate business goals into data-driven insights, and guide the team toward efficiency, automation and innovation. The role requires experience working with analysts to utilize MMM and related tools to drive growth and efficiency, and familiarity with experimentation to enrich MMM. The candidate should stay informed on marketing measurement ecosystems and the evolution of MMM and related approaches. Key Responsibilities
Product Strategy & Roadmap
Define and articulate the vision, strategy, and roadmap for MMM capabilities aligned with business objectives. Prioritize feature development based on business value, feasibility, and stakeholder input. Identify opportunities to integrate MMM outputs into planning, forecasting, and optimization processes.
Stakeholder Engagement
Act as primary liaison between the vendor and internal teams supporting and consuming outputs across marketing, finance, analytics, and engineering. Gather, refine, and prioritize requirements to ensure MMM outputs answer key business questions. Conduct regular stakeholder workshops to capture evolving needs and ensure adoption.
Delivery & Execution
Own the MMM product backlog; manage epics, stories, and tasks with clear acceptance criteria. Lead sprint planning, grooming, and retrospectives to ensure timely and quality delivery. Partner with the vendor, data scientists, and modelers to guide model design, refreshes, validation, and deployment.
Business Integration & Activation
Design processes and tools to integrate MMM outputs into marketing planning and budget allocation. Drive scenario planning capabilities leveraging MMM outputs for what-if analyses and optimization.
Governance & Model Performance
Define and track success metrics for MMM, including accuracy, ROI impact, and user adoption. Oversee model calibration and validation, including integration with experimentation results.
Communication & Change Management
Translate complex model outputs into clear, actionable insights for marketing and finance stakeholders. Develop training materials, user guides, and executive summaries to build trust and literacy in MMM.
Qualifications
Basic
Bachelor's degree in Marketing, Business, Economics, Data Science, Statistics, or related field or equivalent work experience Eight or more years of statistical and/or data analytics experience
Preferred Skills/Experience
Experience in a relevant industry with large-scale marketing investments. Hands-on experience with marketing analytics tools, scenario planners, or MMM software. Certification in Product Management, Agile (Scrum PO), or similar frameworks. Strong understanding of marketing measurement, MMM methodologies, and optimization processes. Experience working with data science and engineering teams to deliver analytic products. Ability to prioritize and manage complex projects with multiple stakeholders. Deep marketing and business acumen to translate requirements into model outputs. Strong knowledge of MMM and its integration with experimentation and attribution frameworks. Excellent communication and storytelling skills to influence diverse stakeholders. Proficiency in agile delivery frameworks and product backlog management. Ability to drive adoption and change management in a matrixed environment.
Work Arrangement This role offers a hybrid/flexible schedule with in-office expectation of 3+ days per week and flexibility to work remotely for other days. EEO & Compliance U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. Learn more about the E-Verify program. Salary & Benefits The salary range reflects figures based on the primary location listed. Actual range may differ by location. Benefits include healthcare, life insurance, disability coverage, parental leave, 401(k), paid vacation, paid holidays, adoption assistance, and sick leave. Posting Note Posting may be closed earlier due to high volume of applicants.
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Marketing Mix Modeling Product Owner
role at
U.S. Bank .
Read all the information about this opportunity carefully, then use the application button below to send your CV and application. Marketing Analytics and Technology supports Marketing, Enterprise Analytics & Customer Experience (EACX), and the Chief Product Officers/Lines of Business. We enable analysts with data, tools, frameworks, and centralized reporting to generate insights and report on performance. We are seeking a Marketing Mix Modeling (MMM) Product Owner to lead the strategy, delivery, and adoption of vendor-based MMM capabilities. This role will define and manage the MMM product roadmap to drive data-informed marketing decisions, optimize investments, and improve business outcomes. You will collaborate with marketing analytics, marketing, finance, data science, and engineering teams to ensure models provide actionable, trusted, and timely insights. The ideal candidate is motivated, embraces Agile ways of working, fosters a positive team atmosphere, supports a fail-fast philosophy, and drives for results. They should have a product mindset focused on the customer and delivering value, and be able to motivate and support a team with a long delivery roadmap. They must be confident in technical and analytical skills, able to develop a long-term product roadmap, translate business goals into data-driven insights, and guide the team toward efficiency, automation and innovation. The role requires experience working with analysts to utilize MMM and related tools to drive growth and efficiency, and familiarity with experimentation to enrich MMM. The candidate should stay informed on marketing measurement ecosystems and the evolution of MMM and related approaches. Key Responsibilities
Product Strategy & Roadmap
Define and articulate the vision, strategy, and roadmap for MMM capabilities aligned with business objectives. Prioritize feature development based on business value, feasibility, and stakeholder input. Identify opportunities to integrate MMM outputs into planning, forecasting, and optimization processes.
Stakeholder Engagement
Act as primary liaison between the vendor and internal teams supporting and consuming outputs across marketing, finance, analytics, and engineering. Gather, refine, and prioritize requirements to ensure MMM outputs answer key business questions. Conduct regular stakeholder workshops to capture evolving needs and ensure adoption.
Delivery & Execution
Own the MMM product backlog; manage epics, stories, and tasks with clear acceptance criteria. Lead sprint planning, grooming, and retrospectives to ensure timely and quality delivery. Partner with the vendor, data scientists, and modelers to guide model design, refreshes, validation, and deployment.
Business Integration & Activation
Design processes and tools to integrate MMM outputs into marketing planning and budget allocation. Drive scenario planning capabilities leveraging MMM outputs for what-if analyses and optimization.
Governance & Model Performance
Define and track success metrics for MMM, including accuracy, ROI impact, and user adoption. Oversee model calibration and validation, including integration with experimentation results.
Communication & Change Management
Translate complex model outputs into clear, actionable insights for marketing and finance stakeholders. Develop training materials, user guides, and executive summaries to build trust and literacy in MMM.
Qualifications
Basic
Bachelor's degree in Marketing, Business, Economics, Data Science, Statistics, or related field or equivalent work experience Eight or more years of statistical and/or data analytics experience
Preferred Skills/Experience
Experience in a relevant industry with large-scale marketing investments. Hands-on experience with marketing analytics tools, scenario planners, or MMM software. Certification in Product Management, Agile (Scrum PO), or similar frameworks. Strong understanding of marketing measurement, MMM methodologies, and optimization processes. Experience working with data science and engineering teams to deliver analytic products. Ability to prioritize and manage complex projects with multiple stakeholders. Deep marketing and business acumen to translate requirements into model outputs. Strong knowledge of MMM and its integration with experimentation and attribution frameworks. Excellent communication and storytelling skills to influence diverse stakeholders. Proficiency in agile delivery frameworks and product backlog management. Ability to drive adoption and change management in a matrixed environment.
Work Arrangement This role offers a hybrid/flexible schedule with in-office expectation of 3+ days per week and flexibility to work remotely for other days. EEO & Compliance U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. Learn more about the E-Verify program. Salary & Benefits The salary range reflects figures based on the primary location listed. Actual range may differ by location. Benefits include healthcare, life insurance, disability coverage, parental leave, 401(k), paid vacation, paid holidays, adoption assistance, and sick leave. Posting Note Posting may be closed earlier due to high volume of applicants.
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