Snap Inc.
Lead, Global Business Marketing Marcomms Join to apply for the
Lead, Global Business Marketing Marcomms
role at
Snap Inc. Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, Lens Studio, and Spectacles. The Creative & Marketing team articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. We’re building a best-in-class international marketing organization across global business and consumer marketing, insights, creative, brand marketing, and marketing operations.
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.
We’re looking for a Global Business Marcomms Lead to drive global product and brand marketing communications for our Businesses audiences. This is a high-impact leadership role focused on understanding, consideration and adoption of Snap business solutions. You’ll operate as a cross-functional connector across Product Marketing, Communications, Events, Sales, and Partnerships to bring Snap’s global business brand and product positioning to life. You’ll develop narratives, audience-first programs, and lead global campaigns that activate businesses on Snap. This role reports to the Director of Global Brand and helps shape Global Business Marketing Strategy.
What You’ll Do
Create and execute Snap’s product and brand marketing strategy, positioning and programs which communicate Snap’s value proposition for global businesses.
Develop a deep understanding of Snap's audience personas, mindsets, attitudes, values, and behaviors across products and industries.
Develop creative brand and growth campaigns, narratives, success stories, thought leadership, partnerships, workshops, and events (virtual and in-person) across all audiences.
Craft value propositions and messaging frameworks fueled by audience insights to capture new customers and sustain relationships.
Partner across Snap with Product Marketing, Sales, Communications, Insights, Partnerships and Regional teams to ensure messaging resonates with our audience.
Drive global consistency by developing playbooks, toolkits, and frameworks to standardize how we market to and with businesses worldwide.
Define success metrics, measure campaign performance, and iterate based on insights with a test-and-learn mindset.
Stay ahead of advertising trends and opportunities to drive cultural relevance and differentiate Snap marketing solutions.
Knowledge, Skills & Abilities
Storytelling proficiency with experience translating insights, product information, and data into client-facing marketing materials.
Ability to initiate and drive projects to completion with minimal guidance, working independently or collaboratively.
Creative thinking, strong presentation skills, and brand-building expertise.
Analytical and problem-solving skills.
Excellent relationship management and interpersonal communication across all levels of the organization.
Conflict management, delegation, and common-sense judgment.
Excellent organizational skills, attention to detail, and ability to manage multiple tasks in a fast-paced environment.
Strong written and verbal communication and professionalism.
Effective project planning and on-time delivery.
Data-informed decision making and results improvement.
Experience guiding creative production of campaigns, collateral, websites, videos, and marketing materials.
Minimum Qualifications
8+ years of experience in marketing, including 4 years focused on business marketing or tech platform marketing.
Experience building programs that resonate with business audiences, especially within advertising technology.
Strategic leadership with ability to anticipate challenges, synthesize inputs, and drive high-impact decisions across functions and geographies.
Deep passion for marketing and a forward-looking perspective on marketing technology.
Preferred Qualifications
Strong cross-functional leadership and stakeholder management skills.
Data-driven decision maker with analytical and strategic thinking.
Excellent communication and storytelling skills; comfortable as an internal and external spokesperson.
Experience with digital media and using advertising data to inform strategy.
Passion for technology, innovation, and empowering creative communities.
Track record of success in domestic and global marketing or advertising roles, including agency/partner-facing programs.
Employment Details
Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law. EOE, including disability/vets. If you need accommodation, please contact accommodations-ext@snap.com.
Compensation In the United States, work locations are assigned a pay zone which determines the salary range. The starting pay is based on job-related skills, experience, location, and market conditions and may be negotiable within the range. Zone A: $142,000-$214,000; Zone B: $135,000-$203,000; Zone C: $121,000-$182,000. This position is eligible for RSUs.
Note: This description is for the Lead, Global Business Marketing Marcomms role at Snap Inc. The original postings and extraneous job listings have been removed to provide a focused description for this position.
#J-18808-Ljbffr
Lead, Global Business Marketing Marcomms
role at
Snap Inc. Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, Lens Studio, and Spectacles. The Creative & Marketing team articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. We’re building a best-in-class international marketing organization across global business and consumer marketing, insights, creative, brand marketing, and marketing operations.
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.
We’re looking for a Global Business Marcomms Lead to drive global product and brand marketing communications for our Businesses audiences. This is a high-impact leadership role focused on understanding, consideration and adoption of Snap business solutions. You’ll operate as a cross-functional connector across Product Marketing, Communications, Events, Sales, and Partnerships to bring Snap’s global business brand and product positioning to life. You’ll develop narratives, audience-first programs, and lead global campaigns that activate businesses on Snap. This role reports to the Director of Global Brand and helps shape Global Business Marketing Strategy.
What You’ll Do
Create and execute Snap’s product and brand marketing strategy, positioning and programs which communicate Snap’s value proposition for global businesses.
Develop a deep understanding of Snap's audience personas, mindsets, attitudes, values, and behaviors across products and industries.
Develop creative brand and growth campaigns, narratives, success stories, thought leadership, partnerships, workshops, and events (virtual and in-person) across all audiences.
Craft value propositions and messaging frameworks fueled by audience insights to capture new customers and sustain relationships.
Partner across Snap with Product Marketing, Sales, Communications, Insights, Partnerships and Regional teams to ensure messaging resonates with our audience.
Drive global consistency by developing playbooks, toolkits, and frameworks to standardize how we market to and with businesses worldwide.
Define success metrics, measure campaign performance, and iterate based on insights with a test-and-learn mindset.
Stay ahead of advertising trends and opportunities to drive cultural relevance and differentiate Snap marketing solutions.
Knowledge, Skills & Abilities
Storytelling proficiency with experience translating insights, product information, and data into client-facing marketing materials.
Ability to initiate and drive projects to completion with minimal guidance, working independently or collaboratively.
Creative thinking, strong presentation skills, and brand-building expertise.
Analytical and problem-solving skills.
Excellent relationship management and interpersonal communication across all levels of the organization.
Conflict management, delegation, and common-sense judgment.
Excellent organizational skills, attention to detail, and ability to manage multiple tasks in a fast-paced environment.
Strong written and verbal communication and professionalism.
Effective project planning and on-time delivery.
Data-informed decision making and results improvement.
Experience guiding creative production of campaigns, collateral, websites, videos, and marketing materials.
Minimum Qualifications
8+ years of experience in marketing, including 4 years focused on business marketing or tech platform marketing.
Experience building programs that resonate with business audiences, especially within advertising technology.
Strategic leadership with ability to anticipate challenges, synthesize inputs, and drive high-impact decisions across functions and geographies.
Deep passion for marketing and a forward-looking perspective on marketing technology.
Preferred Qualifications
Strong cross-functional leadership and stakeholder management skills.
Data-driven decision maker with analytical and strategic thinking.
Excellent communication and storytelling skills; comfortable as an internal and external spokesperson.
Experience with digital media and using advertising data to inform strategy.
Passion for technology, innovation, and empowering creative communities.
Track record of success in domestic and global marketing or advertising roles, including agency/partner-facing programs.
Employment Details
Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law. EOE, including disability/vets. If you need accommodation, please contact accommodations-ext@snap.com.
Compensation In the United States, work locations are assigned a pay zone which determines the salary range. The starting pay is based on job-related skills, experience, location, and market conditions and may be negotiable within the range. Zone A: $142,000-$214,000; Zone B: $135,000-$203,000; Zone C: $121,000-$182,000. This position is eligible for RSUs.
Note: This description is for the Lead, Global Business Marketing Marcomms role at Snap Inc. The original postings and extraneous job listings have been removed to provide a focused description for this position.
#J-18808-Ljbffr