StickerGiant
Role Overview
As
Senior Manager, Retention & Lifecycle Marketing , you’ll architect customer journeys that turn first orders into lasting loyalty. You’ll design and optimize flows across every touchpoint—welcome, reorder, win-back, loyalty, and beyond—making every step seamless, personal, and profitable. You’ll bring a
deep command of CRM and martech —from
customer data platforms like Segment
to
customer engagement platforms like Braze —to power personalized, data-driven journeys. You’ll own the voice of the customer through
NPS, surveys, and custom research , and you’ll
own StickerGiant’s Top Customer program , designing recognition, perks, and experiences that keep our best buyers engaged. You’ll
manage 1 direct report with the potential to grow the team over time . This is a role for a
modern retention leader : strategist, operator, and martech expert—building journeys, price promotions, product launch campaigns and VIP programs that keep customers coming back for more. Key Success Metrics
Engagement and Retention Revenue , from email/SMS/push and key initiatives Repeat Purchase Rate and Customer Lifetime Value , on optimized segments Customer Satisfaction & Advocacy , measured by
NPS and actionable survey insights Price Promotions Effectiveness
– incremental ROI from price promotions and discounts Who You Are
Experience & credentials 7+ years in
B2C/B2B e-commerce
with proven retention/lifecycle marketing leadership 2-3 years managing teams of both technical and non-technical skill sets Track record
designing and executing multichannel lifecycle and customer loyalty strategies Deep understanding of
customer segmentation, journeys and lifecycle stages Skilled at leading
NPS, surveys, and custom research
to capture customer insights and shape strategy Bachelor’s degree (MBA a plus) in Marketing, Business, or related field Martech skills (must-have) Expert in
CRM platforms
(Braze, Klaviyo, or similar) with advanced campaign orchestration skills Fluent in
customer data platforms (CDPs)
like Segment to unify and activate customer data Proficient in
analytics & reporting tools
(GA4, BI dashboards, cohort analysis) Experience leveraging
automation, personalization, and A/B testing frameworks
at scale Deep understanding of incrementality measurement & testing How you operate
Highly analytical, data-driven, and relentless about hitting the numbers Customer-obsessed—you know what makes them return, upgrade, and advocate Hands-on and execution-focused; comfortable testing, iterating, and scaling what works Strong cross-functional communicator with Analytics, Design, Product, Engineering, Sales, and Support Thrive in a fast-moving, entrepreneurial environment with accountability at the core What You’ll Do
Design the journey
— architect lifecycle flows (e.g. welcome, reorder, win-back, loyalty) that guide target customer segments from first order to retention and long-term growth Own retention
— set the roadmap and hit goals for repeat purchase and revenue by channel and segment Build customer loyalty programs
— lead a recognition/loyalty program for StickerGiant’s best customers, driving advocacy and incremental revenue Run campaigns that stick
— deliver personalized lifecycle and product campaigns Turn insights into action
— lead NPS, surveys and customer research; distill actionable insights Own price promotions
— design and implement price discounting and optimize for incrementality Manage 1 direct report
— coach, prioritize, and grow team capabilities Test, learn, scale
— run experiments, A/B tests, and cohort analyses to optimize performance Put your martech on offense
— harness Segment, Braze, GA4, BI, survey tools, etc to scale Automate & personalize
— use AI/LLMs, automation, and advanced segmentation to tailor messages Partner cross-functionally
— align Analytics, Design, Product/Engineering, Account Management, and Support to create a seamless customer experience Position Schedule
Full-time , exempt role Hybrid
work environment 40 hours/week : Monday-Friday 9am - 5pm MST, with flexibility to work outside normal business hours based on business needs Compensation Range : $100k-$130k Base + Bonus Why StickerGiant?
Flexibility : Hybrid work environment with a flexible PTO Excellent Health Benefits : Health, dental, vision offered at reduced rates. Options for PPO or High Deductible for health coverage. High-deductible plan enrollees receive an annual company contribution towards your HSA Life insurance
and
short-term disability insurance
covered at 100% Voluntary benefits:
include accident and critical illness, long-term disability, identity theft insurance Employee Assistance Program Paid Leave:
Paid parental leave for employees who qualify for FMLA 401(k):
Match by parent company Professional Growth : Opportunities for certifications, conferences, and tailored career development plans Note:
StickerGiant is an Equal Employment Opportunity (EEO) employer, welcoming applicants regardless of age, race, nationality, citizenship, political opinion, ethnicity, disability, religion, gender identity, sexual orientation, veteran status, or any other protected category. Need accommodation during the hiring process? Contact our People + Culture team. Ready to make brands stick? Apply now! Join Us!
#J-18808-Ljbffr
As
Senior Manager, Retention & Lifecycle Marketing , you’ll architect customer journeys that turn first orders into lasting loyalty. You’ll design and optimize flows across every touchpoint—welcome, reorder, win-back, loyalty, and beyond—making every step seamless, personal, and profitable. You’ll bring a
deep command of CRM and martech —from
customer data platforms like Segment
to
customer engagement platforms like Braze —to power personalized, data-driven journeys. You’ll own the voice of the customer through
NPS, surveys, and custom research , and you’ll
own StickerGiant’s Top Customer program , designing recognition, perks, and experiences that keep our best buyers engaged. You’ll
manage 1 direct report with the potential to grow the team over time . This is a role for a
modern retention leader : strategist, operator, and martech expert—building journeys, price promotions, product launch campaigns and VIP programs that keep customers coming back for more. Key Success Metrics
Engagement and Retention Revenue , from email/SMS/push and key initiatives Repeat Purchase Rate and Customer Lifetime Value , on optimized segments Customer Satisfaction & Advocacy , measured by
NPS and actionable survey insights Price Promotions Effectiveness
– incremental ROI from price promotions and discounts Who You Are
Experience & credentials 7+ years in
B2C/B2B e-commerce
with proven retention/lifecycle marketing leadership 2-3 years managing teams of both technical and non-technical skill sets Track record
designing and executing multichannel lifecycle and customer loyalty strategies Deep understanding of
customer segmentation, journeys and lifecycle stages Skilled at leading
NPS, surveys, and custom research
to capture customer insights and shape strategy Bachelor’s degree (MBA a plus) in Marketing, Business, or related field Martech skills (must-have) Expert in
CRM platforms
(Braze, Klaviyo, or similar) with advanced campaign orchestration skills Fluent in
customer data platforms (CDPs)
like Segment to unify and activate customer data Proficient in
analytics & reporting tools
(GA4, BI dashboards, cohort analysis) Experience leveraging
automation, personalization, and A/B testing frameworks
at scale Deep understanding of incrementality measurement & testing How you operate
Highly analytical, data-driven, and relentless about hitting the numbers Customer-obsessed—you know what makes them return, upgrade, and advocate Hands-on and execution-focused; comfortable testing, iterating, and scaling what works Strong cross-functional communicator with Analytics, Design, Product, Engineering, Sales, and Support Thrive in a fast-moving, entrepreneurial environment with accountability at the core What You’ll Do
Design the journey
— architect lifecycle flows (e.g. welcome, reorder, win-back, loyalty) that guide target customer segments from first order to retention and long-term growth Own retention
— set the roadmap and hit goals for repeat purchase and revenue by channel and segment Build customer loyalty programs
— lead a recognition/loyalty program for StickerGiant’s best customers, driving advocacy and incremental revenue Run campaigns that stick
— deliver personalized lifecycle and product campaigns Turn insights into action
— lead NPS, surveys and customer research; distill actionable insights Own price promotions
— design and implement price discounting and optimize for incrementality Manage 1 direct report
— coach, prioritize, and grow team capabilities Test, learn, scale
— run experiments, A/B tests, and cohort analyses to optimize performance Put your martech on offense
— harness Segment, Braze, GA4, BI, survey tools, etc to scale Automate & personalize
— use AI/LLMs, automation, and advanced segmentation to tailor messages Partner cross-functionally
— align Analytics, Design, Product/Engineering, Account Management, and Support to create a seamless customer experience Position Schedule
Full-time , exempt role Hybrid
work environment 40 hours/week : Monday-Friday 9am - 5pm MST, with flexibility to work outside normal business hours based on business needs Compensation Range : $100k-$130k Base + Bonus Why StickerGiant?
Flexibility : Hybrid work environment with a flexible PTO Excellent Health Benefits : Health, dental, vision offered at reduced rates. Options for PPO or High Deductible for health coverage. High-deductible plan enrollees receive an annual company contribution towards your HSA Life insurance
and
short-term disability insurance
covered at 100% Voluntary benefits:
include accident and critical illness, long-term disability, identity theft insurance Employee Assistance Program Paid Leave:
Paid parental leave for employees who qualify for FMLA 401(k):
Match by parent company Professional Growth : Opportunities for certifications, conferences, and tailored career development plans Note:
StickerGiant is an Equal Employment Opportunity (EEO) employer, welcoming applicants regardless of age, race, nationality, citizenship, political opinion, ethnicity, disability, religion, gender identity, sexual orientation, veteran status, or any other protected category. Need accommodation during the hiring process? Contact our People + Culture team. Ready to make brands stick? Apply now! Join Us!
#J-18808-Ljbffr