Capchase
Overview
Join to apply for the
Head of Marketing
role at
Capchase .
Capchase is the #1 platform for vendor financing in tech. We help software and hardware vendors offer flexible installment payments as part of the sales process, improving conversion rates and cashflow. We provide an awesome buyer experience.
Capchase was founded in 2020 and is headquartered in NYC. We’ve provided over $2.5B in funding to thousands of companies and operate in the US and Europe. We are backed by leading investors including QED, 01 Advisors, Bling Capital, SciFi, Caffeinated Capital, Thomvest, Invesco and others.
About The Role Capchase is scaling loan origination volume and has an opportunity to be the largest lender in the space over the next 24 months. We operate a lean GTM model with a defined set of OEMs, VARs, and MSPs as named accounts, supported by a BD and account management team (no SDRs). We’re hiring a Head of Marketing to lead this rebuild — a strategic, hands-on operator who can design the playbook, execute campaigns, and directly influence origination volume.
Key Responsibilities
Strategy & Leadership
Define and execute Capchase’s marketing strategy aligned to origination and revenue goals.
Establish board-level reporting on marketing’s impact (sourced/influenced pipeline, CAC efficiency).
Create the marketing vision and direction for Capchase.
Partner & Account-Based Marketing
Launch and scale co-marketing programs with top OEM/VAR/MSP partners (including MDF pilots).
Build account-based campaigns into named accounts to increase engagement and penetration.
Content & Communications
Develop partner collateral, customer case studies, vertical one-pagers, and sales enablement materials.
Drive external thought leadership through press, newsletters, and events.
Work cohesively with product teams to bring a strong product-marketing voice to the organization.
Events & Sponsorships
Incubate Capchase’s presence at industry events and with partners.
Build repeatable field marketing playbooks with partners.
Competencies & Experience
Proven experience in B2B fintech, vendor finance, or channel-driven SaaS marketing.
Track record of building and executing partner/ABM programs that directly drive pipeline.
Comfortable as a player–coach: hands-on campaign execution + strategic planning.
Strong storytelling and content creation skills (case studies, thought leadership, sales enablement).
Familiarity with MDF programs, channel marketing, and industry events.
Data-driven mindset — fluent in CRM/marketing automation, pipeline reporting, and ROI analysis.
Gritty and entrepreneurial — thrives in a lean environment where impact > headcount.
Other Details
Seniority level: Executive
Employment type: Full-time
Job function: Marketing and Sales
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Head of Marketing
role at
Capchase .
Capchase is the #1 platform for vendor financing in tech. We help software and hardware vendors offer flexible installment payments as part of the sales process, improving conversion rates and cashflow. We provide an awesome buyer experience.
Capchase was founded in 2020 and is headquartered in NYC. We’ve provided over $2.5B in funding to thousands of companies and operate in the US and Europe. We are backed by leading investors including QED, 01 Advisors, Bling Capital, SciFi, Caffeinated Capital, Thomvest, Invesco and others.
About The Role Capchase is scaling loan origination volume and has an opportunity to be the largest lender in the space over the next 24 months. We operate a lean GTM model with a defined set of OEMs, VARs, and MSPs as named accounts, supported by a BD and account management team (no SDRs). We’re hiring a Head of Marketing to lead this rebuild — a strategic, hands-on operator who can design the playbook, execute campaigns, and directly influence origination volume.
Key Responsibilities
Strategy & Leadership
Define and execute Capchase’s marketing strategy aligned to origination and revenue goals.
Establish board-level reporting on marketing’s impact (sourced/influenced pipeline, CAC efficiency).
Create the marketing vision and direction for Capchase.
Partner & Account-Based Marketing
Launch and scale co-marketing programs with top OEM/VAR/MSP partners (including MDF pilots).
Build account-based campaigns into named accounts to increase engagement and penetration.
Content & Communications
Develop partner collateral, customer case studies, vertical one-pagers, and sales enablement materials.
Drive external thought leadership through press, newsletters, and events.
Work cohesively with product teams to bring a strong product-marketing voice to the organization.
Events & Sponsorships
Incubate Capchase’s presence at industry events and with partners.
Build repeatable field marketing playbooks with partners.
Competencies & Experience
Proven experience in B2B fintech, vendor finance, or channel-driven SaaS marketing.
Track record of building and executing partner/ABM programs that directly drive pipeline.
Comfortable as a player–coach: hands-on campaign execution + strategic planning.
Strong storytelling and content creation skills (case studies, thought leadership, sales enablement).
Familiarity with MDF programs, channel marketing, and industry events.
Data-driven mindset — fluent in CRM/marketing automation, pipeline reporting, and ROI analysis.
Gritty and entrepreneurial — thrives in a lean environment where impact > headcount.
Other Details
Seniority level: Executive
Employment type: Full-time
Job function: Marketing and Sales
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr