Bayer (Schweiz) AG
Associate Director, Regional Marketing - ONC Prostate - NYC/Boston
Bayer (Schweiz) AG, Silver Spring, Maryland, United States, 20900
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Overview
Associate Director, Regional Marketing - Oncology – Prostate Purpose: The primary responsibilities of this role are working as part of a focused, field-based marketing team to engage and develop Thought Leaders and execute regional meetings and programs for NUBEQA and XOFIGO to Healthcare Professionals (HCP). The ultimate goal is to help deliver on the sales number for the franchise, with NUBEQA the priority brand given its potential and lifecycle. The role will involve travel to customer meetings, industry trade shows, advocacy events, and corporate meetings. Coverage includes Boston, NYC, and the states of the North East.
Key Tasks and Responsibilities Key tasks (5 primary functions):
act as Brand Champion to deliver brand communication strategy.
KOL engagement and relationship management
Regional Convention leadership and execution
Speaker’s bureau
Marketing initiatives
Field partnership
KOL Engagement and Relationship Management Establish and maintain KOL relationships for the prostate franchise to communicate the product communication strategy and create a supportive TL base, with emphasis on the North-East academic centers and key accounts.
Identify and recommend TLs to provide brand insight and execute peer-to-peer programs beyond their own practice.
Create deeper relationships with customers across conferences, advisory boards, consulting, speaker’s bureau, etc.
Collaborate with field teams to identify key KOLs/stakeholders while focusing on high-target, influential KOLs.
Up to 50% of the role is customer-facing time.
Regional Conventions Coordinate and execute plans for regional presence and input into national conferences; sponsorships, TL engagement, promotional programs, etc.
Support executive and senior leadership encounters at major industry conventions (AUA, ASCO, etc.).
Create content and materials and obtain internal approval to create a strong presence at Congresses.
Share outputs and insights from conferences with sales and brand teams to maximize utility of speakers bureau.
Lead identification and monitor utilization of TLs and execution of marketing-led speaker programs.
Provide input into updates of peer-to-peer program content.
Support field with speaker assessment and selection.
Marketing Initiatives Own or contribute to various marketing projects that drive brand strategy (e.g., field resource development, digital marketing, advisory board coordination, GPO initiatives, POA planning).
Work on assigned advisory boards with Director and agency partners covering objectives, attendance and content creation.
Participate on the prostate franchise field advisory board, piloting new materials and testing effectiveness with customers.
Field Partnership Contribute to the development of regional strategic business plans and marketing insights.
Partner with sales consultants, key account executives, radiation therapy specialists, oncology nurse educators, national accounts team, medical affairs, and other internal partners to align on business strategy for the brands.
WHO YOU ARE
Bayer is seeking an incumbent who possesses the following:
REQUIRED QUALIFICATIONS Bachelors degree
Valid driver’s license and clean driving record
5-7 years’ experience in the pharma/biotech industry with at least 2 years of customer-facing
2 years experience working within the oncology or urology therapeutic areas
Proven accomplishment in identifying and driving a strategic approach to business
Proven track record of sales, customer-facing success, and/or superior project management
Significant experience in creating, maintaining and growing relationships with key customers and stakeholders
Demonstrated ability to advance parallel initiatives in a fast-paced environment, attention to detail, and follow-through
Proactive, results-oriented, hard-working, self-starter motivated by a challenging task
Ability to work effectively cross-functionally, internally and with external partners
Desire to advance in marketing capability or sales leadership
Excellent communication and organizational skills
PREFERRED QUALIFICATIONS Bachelors degree with a life science background
Marketing or related leadership experience in sales training, sales management, market access, or other commercial areas
Experience and relations with academic institutions and key accounts is preferred
Employees can expect a salary between $143,240.00 - $214,860.00. Additional compensation may include a bonus or commission. Benefits include health care, vision, dental, retirement, PTO, sick leave, etc.
This salary range is an estimate and may vary based on location, market data, skills, experience, degrees, certifications, and other factors.
This posting will be available for application until at least 10/06/25.
Location: United States: Massachusetts: Boston; New York: Brooklyn, Long Island, Manhattan, Queens
Division: Pharmaceuticals
Reference Code: 854034
Contact Us
Email: hrop_usa@bayer.com
#J-18808-Ljbffr
Associate Director, Regional Marketing - Oncology – Prostate Purpose: The primary responsibilities of this role are working as part of a focused, field-based marketing team to engage and develop Thought Leaders and execute regional meetings and programs for NUBEQA and XOFIGO to Healthcare Professionals (HCP). The ultimate goal is to help deliver on the sales number for the franchise, with NUBEQA the priority brand given its potential and lifecycle. The role will involve travel to customer meetings, industry trade shows, advocacy events, and corporate meetings. Coverage includes Boston, NYC, and the states of the North East.
Key Tasks and Responsibilities Key tasks (5 primary functions):
act as Brand Champion to deliver brand communication strategy.
KOL engagement and relationship management
Regional Convention leadership and execution
Speaker’s bureau
Marketing initiatives
Field partnership
KOL Engagement and Relationship Management Establish and maintain KOL relationships for the prostate franchise to communicate the product communication strategy and create a supportive TL base, with emphasis on the North-East academic centers and key accounts.
Identify and recommend TLs to provide brand insight and execute peer-to-peer programs beyond their own practice.
Create deeper relationships with customers across conferences, advisory boards, consulting, speaker’s bureau, etc.
Collaborate with field teams to identify key KOLs/stakeholders while focusing on high-target, influential KOLs.
Up to 50% of the role is customer-facing time.
Regional Conventions Coordinate and execute plans for regional presence and input into national conferences; sponsorships, TL engagement, promotional programs, etc.
Support executive and senior leadership encounters at major industry conventions (AUA, ASCO, etc.).
Create content and materials and obtain internal approval to create a strong presence at Congresses.
Share outputs and insights from conferences with sales and brand teams to maximize utility of speakers bureau.
Lead identification and monitor utilization of TLs and execution of marketing-led speaker programs.
Provide input into updates of peer-to-peer program content.
Support field with speaker assessment and selection.
Marketing Initiatives Own or contribute to various marketing projects that drive brand strategy (e.g., field resource development, digital marketing, advisory board coordination, GPO initiatives, POA planning).
Work on assigned advisory boards with Director and agency partners covering objectives, attendance and content creation.
Participate on the prostate franchise field advisory board, piloting new materials and testing effectiveness with customers.
Field Partnership Contribute to the development of regional strategic business plans and marketing insights.
Partner with sales consultants, key account executives, radiation therapy specialists, oncology nurse educators, national accounts team, medical affairs, and other internal partners to align on business strategy for the brands.
WHO YOU ARE
Bayer is seeking an incumbent who possesses the following:
REQUIRED QUALIFICATIONS Bachelors degree
Valid driver’s license and clean driving record
5-7 years’ experience in the pharma/biotech industry with at least 2 years of customer-facing
2 years experience working within the oncology or urology therapeutic areas
Proven accomplishment in identifying and driving a strategic approach to business
Proven track record of sales, customer-facing success, and/or superior project management
Significant experience in creating, maintaining and growing relationships with key customers and stakeholders
Demonstrated ability to advance parallel initiatives in a fast-paced environment, attention to detail, and follow-through
Proactive, results-oriented, hard-working, self-starter motivated by a challenging task
Ability to work effectively cross-functionally, internally and with external partners
Desire to advance in marketing capability or sales leadership
Excellent communication and organizational skills
PREFERRED QUALIFICATIONS Bachelors degree with a life science background
Marketing or related leadership experience in sales training, sales management, market access, or other commercial areas
Experience and relations with academic institutions and key accounts is preferred
Employees can expect a salary between $143,240.00 - $214,860.00. Additional compensation may include a bonus or commission. Benefits include health care, vision, dental, retirement, PTO, sick leave, etc.
This salary range is an estimate and may vary based on location, market data, skills, experience, degrees, certifications, and other factors.
This posting will be available for application until at least 10/06/25.
Location: United States: Massachusetts: Boston; New York: Brooklyn, Long Island, Manhattan, Queens
Division: Pharmaceuticals
Reference Code: 854034
Contact Us
Email: hrop_usa@bayer.com
#J-18808-Ljbffr