Simply Business is hiring: Senior Manager, SEO in Boston

Overview

Simply Business is a digital insurance brokerage that specializes in protecting the businesses our customers are building. We simplify the insurance-buying process for small businesses by combining technology, data, and insurance knowledge. Our proprietary technology allows small business owners to search and compare quotes from top-rated providers, customize coverage, and access policies — online.

Founded in the UK in 2005, Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. We are committed to building an outstanding product for our customers and empowering their entrepreneurial spirit.

We’ve consistently been named a best place to work, including recognition in Built In’s 2025 Best Companies to Work for in the US (Top 100) and Best Places to Work in Boston. We’re looking for team members who are driven to challenge boundaries and deliver brilliant customer experiences.

Senior Manager, SEO/AEO/LLM

Simply Business is seeking a visionary Senior Manager, SEO/AEO/LLM to lead our organic search strategy into the next era. This role goes beyond traditional SEO and focuses on a future where search integrates user experience, Generative AI, Answer Engine Optimization and large language models. You will define a "Search Everywhere" strategy to position us as the answer for small business insurance needs, increasing organic traffic and driving high-value, high-converting users. You will champion this approach as a core component of our product and business development.

What You’ll Do

• Strategic Leadership: Develop the framework and strategy for SEO, Answer Engine Optimization (GEO) and Large Language Models (LLM), aligned with our business and product goals.
• Execution: Create and drive the SEO/AEO/LLM roadmap, manage prioritization, execution and optimization of performance initiatives. Drive original and authoritative content at scale.
• Data-Driven Execution: Conduct technical and content audits, analyze how audiences discover and consume information across platforms; collaborate with analytics and finance to forecast, size, and measure impact through structured testing and experimentation.
• Cross-Functional Collaboration: Partner with agencies, vendors and internal teams (Paid Media, Content, Operations, Product, Engineering) to translate strategy into action, establishing EEAT practices and related enhancements.
• Product Partnership & Discoverability: Work with product teams to improve discoverability, including requirements for programmatic pages, content hubs, off-site mentions and citation, widgets, quizzes to optimize presence on traditional and emerging search platforms.
• Ecosystem & Tools: Assess and optimize our tools and tech stack to stay cutting-edge and efficient.
• Innovation & Best Practices: Research and apply new methodologies in the AI search landscape; set best practices for internal teams and clients to stay ahead.
• Expert Consultation: Serve as the primary point of contact for SEO, GEO, and LLM questions, providing guidance, reporting and thought leadership.

What We’re Looking For

• Experience: 10-15+ years of SEO experience with a track record of developing and executing large-scale organic search strategies.
• Technical Acumen: Deep understanding of modern web technologies and how search and AI bots crawl, index, and rank sites; proficiency in technical SEO including JavaScript, HTML, CSS, and Schema Markup.
• AI & LLM Expertise: Experience with Generative AI and LLMs and how they affect search behavior, with ability to develop strategies for optimizing content and experiences for these engines.
• Analytical Skills: Strong analytics with proficiency in tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and the ability to derive actionable business insights.
• Communication & Influence: Exceptional communication and presentation skills, with the ability to explain complex technical concepts to non-technical stakeholders and leadership.
• Leadership: Experience in a senior/leadership role, with ability to communicate strategy, lead agency/vendor relationships, mentor team members, and drive cross-unit collaboration.

Benefits

• Group medical, dental, vision, and prescription drug coverage
• Short-term and long-term disability and life insurance
• Participation in the company bonus program and a 401(k) plan with a 5% employer match
• Commuter benefits for parking and public transit
• 25 days of vacation, 10 sick days, and 10 company holidays
• Investment in learning and development; regular team outings and volunteer opportunities
• Hybrid working model for flexibility

Simply Business is an equal opportunity employer and is committed to an inclusive and diverse culture. Our interview process reflects this commitment.

We rotate interview rounds and may invite some candidates to meet team members in person. Most first-round interviews are via Zoom; later rounds may include in-person meetings depending on the role.

If you’re a good fit, we’ll start with a Zoom interview. You’ll need WiFi and a device; if you need support with your application, contact us at uscareers@simplybusiness.com.

Questions? Email us or visit our careers page: simplybusiness.com/careers/