Marketing Manager Job at Shedd Aquarium in Chicago

Position Overview The Marketing Manager at Shedd is passionate, creative, highly curious, and experienced. This role will oversee and execute the day-to-day responsibilities across paid and owned marketing channels at Shedd Aquarium. This position will work with the Director of Digital Marketing to develop marketing strategies that drive revenue and create engaging experiences for paid audiences, website visitors and email subscribers. This position will leverage their marketing execution expertise and build strategy knowledge to support the organization’s goals, amplify our mission, impact and offerings, and expand and diversify current and future audiences. This is a unique opportunity to join a forward-thinking, hands-on, results-driven, and highly collaborative team. This individual will oversee the day-to-day management of Shedd’s website, email and paid media requests, as well as ensuring email and web best practices are followed throughout the organization. This role will live within Shedd’s External Affairs & Marketing (EAM) division but will work cross-functionally with other teams such as Ancillary, Learning and Community, Design and Exhibits, Guest Relations, and Development. This role is responsible for putting together and overseeing marketing campaign strategy proposals for internal teams (clients) at Shedd. This role will lead coordination across PR, social, content and external partners to ensure that the full scope of EAM work is represented within ongoing strategic and tactical plans. The Marketing Manager will consider the audience persona journeys when building campaigns, sharing how EAM will help internal Shedd programs drive awareness, engagement, and revenue for Shedd programs. Once campaigns have been finalized, the Marketing Manager will assist in facilitating, launching and monitoring campaign performance. The Marketing manager will then build EAM campaign recaps, providing data to internal clients on how their campaigns performed. The right candidate should be comfortable finding innovative ways to drive revenue, engage paid and owned audiences and possess the ability to think both creatively and analytically. This person needs to ensure EAM communication is consistent across the organization, content is on-brand and tailored for various audiences and key programs are being promoted for consistent year-over-year revenue growth. Responsibilities Note: The following are essential duties and responsibilities. Other duties may be assigned. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Oversee and manage day-to-day marketing campaign strategy proposals for internal teams (clients) at Shedd, coordinating across PR, social, content and external partners. Lead the development and tracking of audience journeys to drive awareness, engagement and revenue for Shedd programs. Facilitate, launch and monitor campaign performance; develop EAM campaign recaps with performance data for internal clients. Ensure email and website best practices are followed and content is on-brand for various audiences. Oversee website content requests, updates to pages, and support landing page strategy with the design team. Create and execute external email communications; manage build/review processes, tracking, and best practices; optimize email strategies and guest/member experience (Previsit, Welcome Series, etc.). Coordinate with external agencies, track performance, and collaborate on optimization and testing plans. Ensure data hygiene across channels and standardized naming conventions; manage tracking and reporting (UTM, pixels, GA, etc.). Represent the EAM department on internal planning teams as needed. Qualifications Education: Bachelor’s degree in marketing, advertising, or communications Experience: 5+ years in a marketing role or agency experience At least 2 years\' experience overseeing and coaching direct reports Ability to handle multiple projects and priorities on tight timelines Ability to manage up and work with multiple stakeholders across the company Knowledge of digital marketing and segmentation Excellent writing and communication skills Familiarity with customer relationship management (CRM) tools for the website Proficiency in Microsoft Office (Excel and PowerPoint) Experience with Google Analytics and/or other web analytics platforms Preferred Qualifications: Familiarity with content management systems (CMS) Working knowledge of HTML and email software Knowledge of data visualization/BI tools (Tableau, Sisense, Looker Studio) Experience with traditional media channels is a plus Experience placing pixels, tagging and tracking tactics Attributes Strong verbal and written communication skills Innovative, trend-following thinker and self-starter Detail-oriented with a collaborative, positive attitude Commitment to excellence and guest focus Willingness to brainstorm and think creatively Strong investigative skills for troubleshooting campaigns and web issues Benefits We offer competitive compensation packages and opportunities for professional growth within our organization. Medical Insurance, including FSA and HSA plan options Vision and Dental Insurance Accrued Paid Time Off Up to 12 Paid Holidays Life Insurance Parental Leave and Adoption Assistance 401(k) Discounted Parking and Public Transit Subsidies Employee Assistance Program Employee Wellness program, including Preventive Care Incentive Employee Discounts Employee Tickets Contact and Equal Opportunity Email: jobs@sheddaquarium.org We strongly encourage people of color, LGBTQ+ communities, veterans and active duty military, parents, individuals with disabilities, and individuals from all cultural backgrounds to apply. Shedd Aquarium is an equal opportunity employer and welcomes everyone to our team. #J-18808-Ljbffr In Summary: The Marketing Manager will oversee and execute the day-to-day responsibilities across paid and owned marketing channels at Shedd Aquarium . This position will work with the Director of Digital Marketing to develop marketing strategies that drive revenue and create engaging experiences for paid audiences, website visitors and email subscribers . This is a unique opportunity to join a forward-thinking, hands-on, results-driven team . En Español: El Gerente de Marketing en Shedd es apasionado, creativo, muy curioso y experimentado. Este papel supervivirá y ejecutará las responsabilidades diarias a través de los canales de marketing pagados y propiedad de Shedd Aquarium. Esta posición trabajará con el Director de Marketing Digital para desarrollar estrategias de marketing que impulsen ingresos y creen experiencias atractivas para audiencias de pago, visitantes del sitio web y suscriptores de correo electrónico. Este papel liderará la coordinación entre los socios de relaciones públicas, sociales, contenidos y externos para garantizar que el alcance completo del trabajo EAM esté representado dentro de planes estratégicos y tácticos en curso. El gerente de marketing considerará las jornadas personales de la audiencia cuando construya campañas, compartiendo cómo los programas internos Shedd ayudarán a impulsar la conciencia, el compromiso e ingresos de los programas Shedd. Una vez finalizadas las campañes, el gerente del marketing ayudará a facilitar, lanzar y monitorear el rendimiento de la campaña. Supervisar y gestionar las propuestas diarias de estrategias de campaña de marketing para los equipos internos (clientes) en Shedd, coordinando a través de relaciones públicas, sociales, contenidos y socios externos. Dirigir el desarrollo y seguimiento de viajes del público para impulsar la concienciación, compromiso e ingresos de los programas Shedd. Facilitar, lanzar y monitorear el rendimiento de la campaña; desarrollar recaps de campañas EAM con datos de desempeño para clientes internos. Asegurar que se sigan las mejores prácticas del correo electrónico y del sitio web y que el contenido esté disponible para diferentes audiencias. Supervivir solicitudes de contenido del sitio Web, actualizaciones de páginas y soporte a la estrategia de landing page con el equipo externo. Crear y ejecutar comunicaciones de correo electrónico; construir / revisar procesos, rastreo y buenas prácticas; optimizar estrategios de correo electrónica y experiencia de invitado/miembro (Previsit, Welcome Series, etc.). Calificaciones Educación: Licenciatura en Marketing, Publicidad o Comunicaciones Experiencia: 5+ años de experiencia en un rol de marketing u agencia Experiencia de al menos 2 años en la supervisión y el coaching de informes directos Capacidad para manejar múltiples proyectos y prioridades en plazos ajustados La capacidad de gestionar y trabajar con varias partes interesadas a lo largo de la empresa Conocimiento del marketing digital y segmentación Excelentes habilidades de escritura y comunicación Familiarización con las herramientas de gestión de relaciones con clientes (CRM) para el sitio web Proficiencia en Microsoft Office (Excel y PowerPoint) Experiencia con Google Analytics y/o otras plataformas de analítica web Experiencias preferidas: Familiariedad con los sistemas de administración de contenidos (CMS) Conocimientos laborales de software HTML y correo electrónico conocimiento de herramientos de digitalización / BI (Tableau, Sisense, Looker Studio) Seguro médico, incluidas las opciones del plan FSA y HSA Visión y seguro dental acumulado tiempo pagado de descanso hasta 12 vacaciones pagadas Seguro de vida permiso para padres y asistencia a la adopción 401 ((k) Discounted Parking and Public Transit Subsidies Employee Assistance Program Empleado bienestar programa, incluyendo el cuidado preventivo Incentive empleados Descuentos Tickets Employee Contact and Equal Opportunity Email: jobs@sheddaquarium.org Animaremos fuertemente a personas de color, comunidades LGBTQ+, veteranos y militares en servicio activo, padres, individuos con discapacidad e individuos de todos los orígenes culturales a solicitar. Shedd Aquarium es un empleador de igualdad de oportunidades y da la bienvenida a todo el mundo a nuestro equipo. #J-18808-Ljbffr