Creighton University is hiring: Marketing Strategist in Omaha

Overview

Join to apply for the Marketing Strategist role at Creighton University.

This position is the marketing and communications leader in their school/college and advises partners on developing impactful and differentiating marketing and communications across initiatives and audiences. The Marketing Strategist is a key member of a cross-functional marketing team that drives and implements marketing and content strategies in support of institutional goals. The role is both a strategist and a doer — responsible for developing marketing goals and the strategies that will fuel them, as well as executing and driving the tactics to achieve results.

Responsibilities

• Develop and execute school/college marketing and communications plans, in alignment with university marketing and strategic initiatives.
• Apply marketing trends, research, and technologies in support of the school/college marketing and communication plans.
• Partner with marketing, creative, web and content teams to execute and implement strategic marketing and communications priorities for the school/college and university.
• Oversee, implement and manage the strategy for the school’s/college’s social media channels, in collaboration with the university’s social media strategy.
• Understand and implement SEO best practices across school/college web pages and work closely with the university web strategy team and school/college subject-m-matter experts to ensure content is current and accurate.
• Track key performance indicators (KPIs) and report on the effectiveness of all marketing activities to partners, providing clear recommendations based on the data.
• Create and deliver useful, usable content on Creighton.edu through SEO and UX enhancements.
• Be a brand ambassador within the school/college to ensure the university’s brand message is conveyed, integrated and established.
• Write creatively while remaining aligned with our strategic vision and incorporating the brand voice and key messages.
• Work within established processes to ensure consistent content workflow within the team and proactively contribute to optimizing processes when needed.
• Bring a relentless sense of curiosity that helps move Creighton University forward.

Qualifications

• Bachelor's degree in marketing, business administration, communications or related field is required.
• 4–6 years of experience, with a proven ability to develop a comprehensive marketing plan and implement best-in-class brand marketing and communication activities.

Knowledge, Skills, and Abilities

• Ability to use data to drive strategy and monitor and report on results.
• Knowledge and experience with brand marketing and an understanding of the overall digital media landscape.
• Ability to work collaboratively with subject matter experts and leaders across campus.
• Demonstrated organizational skills, exceptional verbal and written communication skills, strong business acumen, interpersonal skills, and ability to be a persuasive presenter and effective developer and leader of integrated marketing and communications efforts.

About Us

Creighton University is committed to providing a safe and non-discriminatory educational and employment environment. The University admits qualified students, hires qualified employees and accepts patients for treatment without regard to race, color, religion, sex, marital status, national origin, age, disability, citizenship, sexual orientation, gender identity, gender expression, veteran status, or other status protected by law. Creighton complies with all applicable laws and regulations governing equal opportunity in the workplace and in educational activities. Applicants with disabilities needing reasonable accommodations to complete the application or hiring process should contact Human Resources at HR@creighton.edu. Creighton University seeks candidates who understand, respect, and can contribute to the University\'s mission and values.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Higher Education