Marketing Analyst Job at Encompass Health Corporation in Birmingham

Overview

Join on the heart-warming journey with a team that is a top leader in the rehabilitation industry. Encompass Health is the leader in the inpatient rehabilitation industry, you'll feel the Encompass Health direction as soon as you join. We collaborate and provide high-quality, compassionate, individualized care for our patients, allowing us time to get to know them and help them achieve their goals during their rehabilitation journey.

Position Purpose

As part of the Customer Intelligence/Analytics team, the Marketing Analyst analyzes and interprets data to inform go-forward business and marketing strategy. This position monitors and evaluates performance of marketing initiatives that are piloted in-market. This position analyzes marketing performance aligned with business strategy by developing and refining techniques used to measure engagement, conversion and trends for marketing. Additionally, the Marketing Analyst evaluates the multichannel impact of marketing activities on engagement, sales and ROI.

Responsibilities & Tasks

• Applies critical thinking and creativity when evaluating data to build strategic insight-led initiatives.
• Monitors and evaluates performance of marketing initiatives that are piloted in-market.
• Works across internal teams to pull in relevant insourced reporting.
• Maintains a comprehensive measurement system and exhibits flexibility to adapt and refine the system over time.
• Creatively problem solves when resolving insights gaps.
• Articulate and solve problems or answer questions with data.
• Builds relationships with business partners to achieve a greater understanding of different business functions' goals and how they inform marketing strategy.
• Analyzes marketing performance aligned to business strategy by developing and refining techniques used to measure engagement, conversion and trends for marketing.
• Evaluates the multichannel impact of marketing activities on engagement, sales and ROI.
• Develops ad hoc analysis on request.
• This position must sit at our Home Office in Birmingham, AL

Qualifications

Minimum Qualifications:

• Bachelor's degree in related field required.
• 3-5 years of experience serving as a business, marketing or reporting analyst.
• Healthcare experience preferred.
• Advanced Excel skills (pivots, tables and functions).
• Experience in data aggregations and visualization tools (Tableau, Qlikview, Qliksense).
• Possesses knowledge and experience with infrastructure and tools required for data collection, management and transformation.

About Us

We\'re confident you\'ll see the difference the moment you join our team. Working at Encompass Health means working with a growing national inpatient rehabilitation leader. We\'re proud of our career growth opportunities and how our team members work together for the greater good of our patients. We\'ve been named one of the "World\'s Most Admired Companies" and a Fortune 100 Best Companies to Work For Award, among others, which is pretty amazing.

Our benefits start day one

• Affordable medical, dental and vision plans for full-time and part-time employees and their families.
• Generous paid time off that accrues over time.
• Tuition reimbursement and continuing education opportunities.
• Company-matching 401(k) and employee stock purchase plans.
• Flexible spending and health savings accounts.
• A community of people who love what they do. Yes, we see that as a benefit.