Bally’s Corporation is hiring: Director - Marketing in Chicago

Overview

Director of Marketing plays a central role in delivering our ambitious growth plans across audience acquisition, engagement, and retention for the Bally’s brand. Our ideal candidate has a track record of driving high, sustainable growth via digital and clear-channel strategies and experience leading a data-driven test-and-learn approach for growth marketing acceleration. Experience growing audiences and fans for TV, digital content and/or mobile apps is highly desired.

A role in a high-growth space with a fast-changing landscape that requires flexibility and continual adaptation. The Director will evolve digital and clear-channel strategy accounting for industry trends, emerging solutions, new insights, and changing customer needs.

Responsibilities

• Lead the strategy, planning and execution of marketing initiatives that increase viewership, fan interactions, and app downloads/usage.
• Evolve our audience growth strategy by analyzing data on media consumption to inform how to reach the target audiences with the right messages.
• Develop and champion digital growth strategies including discovery, planning, prioritization, requirements, experimentation, and driving execution to achieve growth metrics and optimize the end-to-end viewer experience.
• Own the marketing calendar and collaborate with the marketing team to execute and track.
• Manage experiential/live event activations and set goals for each event.
• Manage sponsorship assets as an additional marketing channel (MiLB).
• Collaborate on strategy and development of each campaign and growth lever, ensuring strong briefs, clear processes and exceptional execution.
• Lead user acquisition efforts, including planning, execution, testing and optimization across TV, digital, social, mobile platforms, experiential and distribution partners.
• Oversee the marketing budget allocated to growth-focused campaigns; coordinate with Marketing and Finance to ensure forecasts are accurate and on budget.
• Explore emerging marketing channels, vet partnerships and proposals to identify new growth-driving tactics for acquisition and retention.
• Develop, test and optimize marketing calendars and ensure effective execution of promotional strategies to drive incremental growth.
• Partner with product leads to maximize the customer acquisition funnel and key journeys on web and app experiences for conversion and engagement.
• Define key performance metrics, build measures and tracking to capture value from all use cases developed and deployed.
• Collaborate with Analytics to design and develop mechanisms for tracking and performance management (e.g., dashboards, reports).
• Own data and analytics of marketing reporting and insights.
• Work with VP of Marketing to build persona groups, fan demographics, and target groups.
• Use data-driven decisions and experimentation (A/B testing, holdouts, control groups) to build learning agendas and integrate findings into ongoing planning and pivots.

Qualifications

• Bachelor’s Degree
• 5+ years of experience in clear-channel marketing
• 2+ years of leadership experience
• Proven track record of delivering successful and commercially driven strategic marketing plans to drive audience growth and user engagement
• Strong analytical skills with ability to synthesize insights into opportunities
• Proven background in understanding consumer needs and translating them into an outcome-driven roadmap of acquisition and engagement
• Experience with paid marketing channels: SEM, social, digital ads, app store ads
• Experience leveraging sports sponsorship assets as a marketing channel is a plus
• Strong design sensibility with expertise in developing seamless and targeted user journey driven experiences
• High commitment to quality work, ethics and compliance
• Ability to work effectively in a fast-paced, team environment
• Team player with strong interpersonal and collaboration skills
• Excellent communication skills, both verbal and written
• Demonstrated decision-making and problem-solving skills
• High attention to detail with the ability to multitask and meet deadlines with minimal supervision

What’s In It For You

• Competitive salary with annual performance reviews
• Comprehensive health coverage (medical, dental, vision)
• 401(k) / Company Match
• Employee Stock Purchase Plan
• Access Perks and Childcare discounts
• Target salary: $150,000.00 annually
• Bonus Eligible

Physical Demands & Work Environment

• Frequently required to lift up to 30 pounds
• Frequently required to push, kneel, climb, stoop, bend, twist, and reach overhead
• Work environment may include bright lights, loud noise, and stressful situations

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities. Duties may change at any time, with or without notice.