Consuela LLC is hiring: Director of Visual Merchandising Job at Consuela LLC in

Overview

Location : Austin, TX

Reports To : Chief Marketing Officer

Collaborates With : Chief Executive Officer / Chief Creative Officer, Creative Director, Marketing, Wholesale

Position : Director of Visual Merchandising

As Director of Visual Merchandising, you will be the strategic and creative force behind how our brand shows up across every physical touchpoint—from owned retail stores to department stores and independent boutiques. You will translate our brand pillars, design philosophy, and company mantra — Make Today Ridiculously Awesome! — into immersive customer experiences that drive connection, discovery, and loyalty.

This is a highly collaborative leadership role that requires both creative vision and operational precision. You will lead seasonal store presentations, develop scalable VM toolkits, guide new store build-outs, and work cross-functionally to ensure consistency and excellence across all channels.

Responsibilities

Visual Strategy & Brand Expression

• Develop and evolve the visual merchandising strategy across all store types: owned stores, department stores, and specialty boutiques
• Ensure all environments embody the brand ethos and reflect our unique design language, storytelling approach, and customer journey
• Translate seasonal campaigns and product stories into compelling in-store presentations that inspire and educate

Owned Retail & New Store Experience

• Lead visual planning for all owned retail stores—from window concepts to interior presentation to fixture strategy
• Oversee full lifecycle project management for new store openings, including fixture ordering, layout planning, hospitality flow, merchandising execution, and budgeting / costing
• Build scalable visual standards and toolkits to ensure excellence and consistency across locations

Wholesale & Shop-in-Shop Experience

• Partner with the wholesale and sales teams to develop custom visual plans for key department stores and boutique accounts
• Design modular merchandising strategies that retain brand integrity while flexing for diverse retail environments
• Guide setup for "shop-in-shops" to optimize product storytelling and shopper engagement

Seasonal Presentation & Campaign Alignment

• Lead development of seasonal VM directives, lookbooks, and in-store storytelling assets
• Collaborate with Creative and Marketing teams to align product presentation with brand campaigns, photoshoots, and collection launches
• Work alongside the Creative Director to support photoshoot staging and environment curation

Training, Tools & Enablement

• Partner with the Marketing and Retail teams to develop visual merchandising training tools for store associates and wholesale partners
• Ensure brand guidelines are easy to implement and reinforced through high-quality visual assets and reference materials
• Maintain feedback loops from store teams to continuously improve effectiveness and clarity of VM tools

Cross-Functional Leadership

• Collaborate across Creative, Product, and Marketing to bring unified creative solutions to life
• Represent the VM function as a strategic partner across go-to-market and brand planning conversations
• Champion a culture of design excellence, operational rigor, and on-brand creativity

About Consuela

In 2005, Consuela's Founder, CEO & Chief Creative Officer, Conni Reed founded herself in the pursuit of joy and positive impact, honoring the artists and culture that shaped her. She set three goals : 1) Make Art, 2) Support and Uplift Women, 3) Work in Mexico. Today, Consuela is a brand headquartered in Austin, TX and Leon, Guanajuato, Mexico.

The name Consuela is derived from the verb 'consolar', meaning to console, comfort and uplift. Our mantra — Make Today Ridiculously Awesome! — guides design with purpose and blends artistry with functionality. The Art of the Unmatched is Consuela's trademarked design philosophy, representing a collage of life's journey expressed through unexpected colors, textures, and patterns.

Driven to support and uplift women, Consuela founded the Viva Babe program to honor women who inspire others. Under Conni's leadership, Consuela has earned recognition in Forbes Small Giants and features in Us Weekly, NY Post, Good Morning America, Texas Monthly, and more. We operate with a purpose-driven mindset and an evergreen certification rooted in the 7P’s of our philosophy. Our omnichannel approach includes e-commerce, wholesale, retail, and national department store presence.

Qualifications

Core Qualifications

• 8-12 years of experience in visual merchandising, preferably within women's fashion or lifestyle retail. International experience is a plus, as this role collaborates closely with and helps guide our Mexico-based team
• Demonstrated success managing multi-format retail environments (owned, wholesale, boutique)
• Strong project management skills — comfortable leading new store builds from concept to completion with a proven track record of delivering on time
• Creative thinker with an ability to apply brand storytelling across physical spaces and tactile experiences
• Proven ability to balance aesthetic vision with business strategy and sales impact

Leadership & Collaboration

• Inspirational leader who brings clarity, energy, and follow-through to creative projects
• Collaborative by nature—able to partner with cross-functional stakeholders and unify diverse points of view
• Experience working directly with executive leadership, multinational groups, and creative teams to shape brand direction
• Hands-on mindset with the ability to zoom out strategically and zoom in operationally as needed

Benefits

• Medical / Dental / Vision
• Employer paid STD / LTD & Basic Life
• Paid Parental Leave
• Simple IRA plan with company match
• PTO + Holidays
• Eligibility to participate in Corporate Bonus Program
• Bountiful employee discounts