Sony Playstation is hiring: Senior Director, Global Media in San Mateo

Senior Director, Global Media San Mateo, CA (hybrid) Sony Interactive Entertainment (SIE) is seeking an inspiring and visionary Sr. Director, Global Media to lead our global media strategy across both brand and performance campaigns. This leadership role will define the future of PlayStation’s media investments by integrating insights-driven planning with full-funnel media execution – helping to grow PlayStation’s brand globally, and driving revenue growth for our D2C sales of products and services. The ideal candidate is a collaborative leader, experienced in guiding globally scaled media programs, who thrives on innovation, optimization, and business impact. Reporting to the VP of Growth, Media, and Omnichannel Marketing , this role will partner across SIE (including Brand, Marketing, E-commerce, Creative, Consumer Insights, Channel Sales, and Finance teams), lead PlayStation’s global media investment discussions, lead a high-performing media team across global markets, and be responsible for PlayStation’s global media agency relationship. RESPONSIBILITIES Media Strategy, Planning, and Activation ( Global Strategy, Planning & Delivery) Lead SIE’s global media across brands, products, and services, in partnership with marketing vertical owners, regional marketers, and commercial/publishing leads. Oversee strategy and balanced execution of brand (ATL) and performance (paid search, programmatic, social, affiliates) media. Champion innovation and build a culture of continuous learning, driving media effectiveness and efficiency, and enabling a cross-portfolio investment approach. Guide regional marketing and media teams in adapting strategies to local market needs while maintaining global consistency. Media Leadership Responsible for PlayStation’s media agency relationship, budget, and outcomes. Develop a portfolio-oriented investment approach, balancing brand equity, demand generation, and activation. Lead relationship with strategic media partners, vendors, and key platforms. Evaluate and optimize resources, roles, and responsibilities across internal and external teams and develop an optimal media staffing model for SIE’s future. Inspire, lead, develop, and grow SIE’s internal media team of strategists, planners, and activation experts through coaching, professional development, and clear performance expectations Partner with channel sales team to align consumer media and retail media investments into a synchronized program. Work closely with data analytics and vertical marketing teams to continuously assess campaign effectiveness, consumer behaviors, and overall media impact across regions. Measurement & Operational Excellence Create a tangible Center of Excellence for brand and performance media, providing proven methodologies, standardized processes, and education, and telling the team’s story to partners and senior stakeholders across the company. Lead discussions with strategic finance, operations, and data & insights teams to ensure transparency, accountability and ROI in media investments. Play a leadership role within the broader Growth, Media, and Omnichannel Marketing team, contributing to SIE’s growth marketing transformation with a focus on teamwork, executional excellence, business impact, and accountability. Provide strategic partnership to peer leaders across other SIE functions (Vertical Marketing, Influencer/Brand Partnerships, Publishing, Channel Sales, Commercial), influencing ways of working in service of developing an integrated approach to paid media across PlayStation. Qualifications Bachelor degree in Marketing, Communications/ Advertising, or equivalent experience. Minimum 18+ years’ experience in media strategy, planning, and performance marketing, including global and regional campaign leadership. Proven expertise in full-funnel media strategy, attribution methodologies, leveraging media mix models, and scaled e-commerce experience. 10+ years of experience managing and developing high-performing teams, across agency and internal resources. Insights-led media professional with ability to think creatively and strategically. Deep understanding of digital and traditional media channels, consumer behavior, and emerging trends across paid platforms. Strong analytical and budgeting capabilities; comfortable planning and executing multi-million-dollar media budgets. Advanced communication and negotiation skills; experience working in or with complex matrixed organizations and navigating international market needs. Excellent interpersonal skills with the expertise and professionalism that will earn respect and trust with internal team members and external vendors. Inspiring leader that has the proven ability to lead and develop a globally distributed team. *PlayStation offers a global hybrid office/remote working model, which aims to combine the flexibility of remote working with the magic of in-person collaboration. The model is built upon the principle of working together in-person for moments that matter, with the freedom to work remotely otherwise. Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights. At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more. The estimated base pay range for this role is listed below. $268,100 — $402,100 USD Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment. #J-18808-Ljbffr In Summary: The ideal candidate is a collaborative leader, experienced in guiding globally scaled media programs, who thrives on innovation, optimization, and business impact . Reporting to the VP of Growth, Media, and Omnichannel Marketing, this role will partner across SIE (including Brand, Marketing, E-commerce, Creative, Consumer Insights, Channel Sales, and Finance teams . En Español: El Director Senior de Global Media San Mateo, CA (hibrido) Sony Interactive Entertainment (SIE) está buscando un director senior inspirador y visionario en Global Media para liderar nuestra estrategia global de medios a través de campañas tanto de marca como de rendimiento. Este papel de liderazgo definirá el futuro de las inversiones mediáticas de PlayStation mediante la integración de una planificación impulsada por los conocimientos con la ejecución de medios full-funnel ayudando a hacer crecer la marca de PlayStation® globalmente, e impulsar el crecimiento de ingresos para nuestras ventas de productos y servicios D2C. El candidato ideal es un líder colaborativo, experimentado en guiar programas multimedia a escala mundial, que prospera en innovación, optimización e impacto empresarial. Informándose al VP de Crecimiento, Medios y Marketing Omnicanal , este rol asociará a SIE (incluyendo Mercadotecnia, Comercio Electrónico, Ecommerce, Consumidores, Insights y Servicios Públicos), equipos líderes en desarrollo de estrategias globales de inversión y gestión de redes sociales (SIPLES), socios responsables en mercados mundiales de marketing de marcas y servicios comerciales, redes sociales y negocios (verticales). Campeonar por la innovación y construir una cultura de aprendizaje continuo, impulsar la eficacia y eficiencia de los medios de comunicación y permitir un enfoque de inversión transversal. Guidar a equipos de marketing y medios regionales en adaptar estrategias a las necesidades del mercado local mientras se mantiene la coherencia global. Liderazgo de medios Responsable de la relación, el presupuesto y los resultados de la agencia de medios de PlayStation. Desarrollar un planteamiento de inversión orientado a la cartera, equilibrar la equidad de marca, generación de demanda y activación. Dirigir relaciones con socios de medios estratégicos, proveedores y plataformas clave. Evaluar y optimizar recursos, roles y responsabilidades dentro y fuera de equipos internos y claros y desarrollar un modelo óptimo de personal de medios para SIEs futuro. Inspirar, dirigir, desarrollar y crecer equipo de medios internos de SIE ?? s de estrategas, planificadores y expertos de sincronización a través del coaching, desarrollo profesional, alineación de clientes e interacciones entre grupos de trabajo. Liderar discusiones con equipos de finanzas estratégicas, operaciones y datos e información para garantizar la transparencia, responsabilidad y ROI en las inversiones mediáticas. desempeñar un papel de liderazgo dentro del equipo más amplio de crecimiento, medios y marketing omnicanal, contribuyendo a la transformación de mercadotecnia de SIE's con enfoque en el trabajo en equipo, excelencia ejecutiva, impacto empresarial y rendición de cuentas. Proporcionar una asociación estratégica a los líderes entre pares en otras funciones de la SIE (Vertical Marketing, Influencer/Brand Partnerships, Publishing, Channel Sales, Commercial), influenciando formas de trabajar al servicio de desarrollar un enfoque integrado a los medios pagados a través de PlayStation. Habilidades avanzadas de comunicación y negociación; experiencia trabajando en o con organizaciones matrices complejas y navegar por las necesidades del mercado internacional. Excelentes habilidades interpersonales con la experiencia y el profesionalismo que ganarán respeto y confianza entre los miembros del equipo interno y proveedores externos. Líder inspirador que tiene una capacidad comprobada para liderar y desarrollar un equipo distribuido a nivel mundial. * PlayStation ofrece un modelo de trabajo híbrido global, cuyo objetivo es combinar la flexibilidad del trabajo remoto con la magia de la colaboración en persona. El modelo se basa en el principio de trabajar juntos en persona durante momentos importantes, con la libertad de trabajar remotamente. Por favor consulte nuestro Aviso de privacidad de candidatos para obtener más información sobre cómo procesamos su información personal y sus derechos de protección de datos. En SIE, ofrecemos varios beneficios al establecer la gama base de productos de pago de cada función, incluida la gama competitiva de benchmarking dental y la ubicación geográfica. Para obtener más información, haga clic aquí. El rango de salario base estimado para este papel se enumera a continuación. $ 268,100 $ 402,100 USD Declaración de Igualdad de Oportunidades: Sony es un Empleador de Equal Opportunity. Todas las personas recibirán consideración por empleo sin importar el género (incluyendo la identidad de género, expresión del género y reasignación), raza (incluido el color, nacionalidad, origen étnico o nacional), religión o creencia, estatus matrimonial o civil, discapacidad, edad, orientación sexual, embarazo, maternidad o estado parental, membresía sindical o pertenencia a cualquier otra categoría legalmente protegida. Nos esforzamos por crear un entorno inclusivo, empoderar y abrazar la diversidad. Animamos a todos a responder. PlayStation es un empleador Chance y los solicitantes calificados con antecedentes de arresto y convicción laboral serán considerados.