RxSight, Inc.
Director, Digital & Patient Marketing
RxSight, Inc., Aliso Viejo, California, United States, 92656
Overview
Take the next step in your career now, scroll down to read the full role description and make your application. RxSight is an ophthalmic medical technology corporation headquartered in Aliso Viejo, California that has commercialized the world’s first and only adjustable intraocular lens (IOL) that is customized after cataract surgery. The company’s mission is to revolutionize the premium cataract surgery experience by allowing surgeons to partner with their patients to achieve optimized results for every unique eye.
Responsibilities
Define and lead RxSight’s marketing, brand strategy, and competitive positioning, ensuring a unified and differentiated narrative across all audiences.
Drive strategic initiatives to elevate the Light Adjustable Lens (LAL) brand as the lens of choice across prioritized patient profiles.
Build and scale integrated digital-first lead-generation programs (SEO, paid media, social, marketing automation) to support divisional and global sales funnels.
Develop omnichannel campaigns that engage physicians, practices, and patients, with emphasis on SEO, SEM, paid social, content marketing, and marketing automation, complemented by in-person events.
Establish and continuously refine a marketing technology stack (CRM, marketing automation, analytics tools) to enable data-driven decision-making and measurable ROI.
Oversee agency partnerships, including identifying and onboarding a strategic marketing agency to complement existing partners.
Partner cross-functionally with Professional Education, Sales, and R&D to align marketing with adoption, training, and innovation goals.
Provide sales enablement tools, collateral, and messaging that empower field teams to drive adoption.
Develop localized strategies for international expansion, including market entry planning, brand adaptation, and global campaign scalability.
Implement analytics to track campaign performance, competitive trends, and customer insights.
Provide leadership to the current team by setting clear objectives, fostering development, and building out team capabilities across digital, brand, demand generation, and analytics.
Qualifications
Proven track record in brand building, digital marketing, and demand generation for innovative medical technologies.
Experience leading global marketing programs, including international launch planning and execution.
Deep expertise in digital funnel-building campaigns, marketing analytics, SEO/SEM, paid media, social advertising, and marketing automation.
Demonstrated success in agency selection, management, and integration.
Strong business acumen with ability to balance strategic vision and hands-on execution.
Leader who can both scale a team and maximize the effectiveness of a lean structure.
Education, Experience, and Training
Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
10+ years of progressive marketing experience with at least 5 years in leadership roles.
Life sciences industry experience required; MedTech/ophthalmology strongly preferred.
Skills and Tools
Proficiency in MS Office (Excel, PowerPoint, Word).
Familiarity with CRM systems (e.g., Salesforce) and marketing automation.
Experience with marketing analytics and SEO/SEM platforms (e.g., Google Analytics, paid search tools, social dashboards).
Comfort managing digital assets, content management systems, and marketing automation tools.
Compensation $200,000 to $220,000 per year
Employment type Full-time
Industry Medical Equipment Manufacturing
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Take the next step in your career now, scroll down to read the full role description and make your application. RxSight is an ophthalmic medical technology corporation headquartered in Aliso Viejo, California that has commercialized the world’s first and only adjustable intraocular lens (IOL) that is customized after cataract surgery. The company’s mission is to revolutionize the premium cataract surgery experience by allowing surgeons to partner with their patients to achieve optimized results for every unique eye.
Responsibilities
Define and lead RxSight’s marketing, brand strategy, and competitive positioning, ensuring a unified and differentiated narrative across all audiences.
Drive strategic initiatives to elevate the Light Adjustable Lens (LAL) brand as the lens of choice across prioritized patient profiles.
Build and scale integrated digital-first lead-generation programs (SEO, paid media, social, marketing automation) to support divisional and global sales funnels.
Develop omnichannel campaigns that engage physicians, practices, and patients, with emphasis on SEO, SEM, paid social, content marketing, and marketing automation, complemented by in-person events.
Establish and continuously refine a marketing technology stack (CRM, marketing automation, analytics tools) to enable data-driven decision-making and measurable ROI.
Oversee agency partnerships, including identifying and onboarding a strategic marketing agency to complement existing partners.
Partner cross-functionally with Professional Education, Sales, and R&D to align marketing with adoption, training, and innovation goals.
Provide sales enablement tools, collateral, and messaging that empower field teams to drive adoption.
Develop localized strategies for international expansion, including market entry planning, brand adaptation, and global campaign scalability.
Implement analytics to track campaign performance, competitive trends, and customer insights.
Provide leadership to the current team by setting clear objectives, fostering development, and building out team capabilities across digital, brand, demand generation, and analytics.
Qualifications
Proven track record in brand building, digital marketing, and demand generation for innovative medical technologies.
Experience leading global marketing programs, including international launch planning and execution.
Deep expertise in digital funnel-building campaigns, marketing analytics, SEO/SEM, paid media, social advertising, and marketing automation.
Demonstrated success in agency selection, management, and integration.
Strong business acumen with ability to balance strategic vision and hands-on execution.
Leader who can both scale a team and maximize the effectiveness of a lean structure.
Education, Experience, and Training
Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
10+ years of progressive marketing experience with at least 5 years in leadership roles.
Life sciences industry experience required; MedTech/ophthalmology strongly preferred.
Skills and Tools
Proficiency in MS Office (Excel, PowerPoint, Word).
Familiarity with CRM systems (e.g., Salesforce) and marketing automation.
Experience with marketing analytics and SEO/SEM platforms (e.g., Google Analytics, paid search tools, social dashboards).
Comfort managing digital assets, content management systems, and marketing automation tools.
Compensation $200,000 to $220,000 per year
Employment type Full-time
Industry Medical Equipment Manufacturing
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