Build-A-Bear Workshop is hiring: Manager, External Communications & Public Relat

Overview

Build-A-Bear is seeking a highly experienced and strategic Manager, External Communications & Public Relations to join our dynamic team. This role shapes and maintains Build-A-Bear's positive public image, serving as a bridge between Build-A-Bear and the outside world. The strategic impact lies in driving public perception, enhancing brand reputation, and delivering communication strategies that align with Build-A-Bear's goals and vision.

Responsibilities

• Support the C-suite by managing the organization's public image, reputation, and internal and external communications
• Help build and support the brand
• Manage media relations and vet opportunities
• Craft press materials
• Develop media backgrounders for interview prep
• Oversee crisis communication
• Assist with media and PR tools
• Support outreach to relevant and high-caliber targets based on product/news and timing of launch/announcement
• Support pitch ideas
• Collaborate with key stakeholders to identify and activate influencer campaigns
• Support agency partners
• Manage all aspects of paid placements within affiliate program

Required Qualifications

• Bachelor's degree in Communications, PR, English, Journalism
• 5–7 years in a related field
• Proficiency with Microsoft Office
• Proficiency in social media, digital communication tools, and analytics
• Proficient with corporate and journalistic style writing and proofreading

Preferred Qualifications

• MBA or Master's Degree in related field
• Project Management
• Accredited in Public Relations (APR)

Behavioral Traits For Success

• Natural relationship builder
• Has a "how can I help?" attitude
• Comfortable working within established guidelines
• A persuasive communication style
• Able to work at a faster-than-average pace
• Strong commitment to tasks being completed correctly and on time
• Thrives in a fast-paced and results-oriented environment

Working Environment

• Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
• Hybrid work schedule
• Corporate Office located St. Louis, MO

Your Performance Will Be Measured On

• Ability to achieve annual department objectives and corporate goals
• Decision-making, judgement, deadlines, accuracy, and quality
• Visibility of key executives
• One Voice messaging across all public-facing channels
• Expertise in managing reactive communications with precision and tact
• Paid partnership impact
• Represent Build-A-Bear positively and professionally across all interactions
• Quality of interviews
• Ability to leverage data
• Impact of influencers and influencing campaigns
• Social media engagement
• Quality presentations and reports that are engaging and offer actionable insight
• Fostering team collaboration, communication, and performance
• Stakeholder feedback

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries: Retail

Note: Referrals increase your chances of interviewing at Build-A-Bear Workshop. Get notified about new External Communications Manager jobs in St Louis, MO.