Digital Marketing Manager-SEM Job at Diligent in New York

Overview

Join the team powering a champion brand’s journey to accelerate revenue growth. Diligent is seeking a Performance Marketing Manager (SEM) to elevate our high-impact search campaigns across Google and Microsoft Ads. In this role, you’ll manage significant annual SEM budgets and drive transformative pipeline growth and revenue across global markets and multiple product lines. Reporting to the Head of Search, you’ll work cross-functionally with global marketing teams—connecting SEO, Brand, Content, Web, Demand Generation, and SEM efforts to build a powerful engine that drives conversions at scale.

Responsibilities

• Strategy & Campaign Development: Architect and execute paid search strategies across Google Ads, Microsoft Ads, and SA360 that redefine high-performance. Manage multi-million-dollar budgets with a strategic taxonomy to unlock scale, pivot quickly, and maintain precision during growth.
• Campaign execution: Build and iterate keyword portfolios, ad copy frameworks, and audience segmentation plans to transform curiosity into pipeline and pipeline into revenue.
• Roadmaps: Lead SEM related ad creative, extensions, and landing page experiments for maximum impact and measurable ROI.
• AI integration: Leverage AI-powered tools to optimize SEM and SEO strategies, including bid management, keyword targeting, content optimization, and performance forecasting to maximize traffic growth and ROI.

Performance Optimization

• Serve as the SEM subject matter expert, staying ahead of trends, policies, and technologies to keep Diligent dominant.
• Improve ROAS by leveraging SA360 and advanced bidding strategies to optimize toward CPL, CAC, and LTV goals.
• Monitor and refine performance across audiences, devices, and geographies to drive outcomes efficiently and scale spend with precision.
• Conduct incrementality tests and lift studies to measure true channel impact and inform scaling decisions.
• Build and maintain dashboards (Looker, GA4, Tableau) for real-time leadership visibility.
• Stress-test budgets, bids, and audiences to identify scaling points where incremental investment drives optimal ROI.

Qualifications

• 3–5 years of marketing experience with a strong focus on paid search, preferably in B2B SaaS.
• Proven success growing annual SEM budgets with measurable ROI and the ability to articulate how you did it.
• Expertise in optimizing campaign taxonomy across multiple business units and geographies.
• Hands-on proficiency with Google Ads, Microsoft Ads, and SA360, including portfolio bidding and automation.
• Strong analytical and reporting skills with tools like Looker, GA4, Tableau, and spreadsheets.
• Familiarity with Salesforce, Tableau, and attribution modeling.
• Experience collaborating across marketing, sales, and operations teams.

Top candidates will have

• 3–5 years of direct full-stack experience managing global, multi-product SA360 accounts with high budgets.
• Experience leveraging agentic AI tools to automate workflows, accelerate insights, and amplify impact.
• Familiarity with governance, risk, and compliance (GRC) domains to align SEM campaigns with Diligent’s solutions and buyer priorities.
• Strong competitive drive with a winning mentality.

Compensation & Benefits

U.S pay range: $86,000—$107,000 USD

What Diligent Offers You

• Creative, innovative culture with collaborative environments.
• Flexible work environment, comprehensive health benefits, generous time off, and wellness programs.
• Global teams with office hubs in multiple locations; hybrid work model with onsite requirements.
• Commitment to diversity and inclusion; resources via Employee Resource Groups and education support.

We are a drug-free, equal opportunity employer. See Diligent's EEO Policy and Know Your Rights. Reasonable accommodations are available for qualified individuals with disabilities. For assistance, contact recruitment@diligent.com.

To all recruitment agencies: Diligent does not accept unsolicited agency resumes.