Westlake
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Global Marketing Director, Epoxy
role at
Westlake
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered. Position Summary The Global Marketing Director, Epoxy will lead the development and execution of strategic marketing initiatives across global markets and customer segments for Westlake Epoxy. This high-impact role will be responsible for shaping market and portfolio strategy, identifying growth opportunities—both organic and inorganic—and strengthening competitive positioning through data-driven insights and strategic analysis. This role requires a proven strategic thinker with deep experience in B2B marketing, market research, M&A strategy, and customer segmentation in an industrial or manufacturing environment. This role will lead a global team of marketing and industry segment professionals to deliver volume growth and margin expansion. The role will collaborate cross-functionally with executive leadership, commercial, product management, and operations teams to ensure strategic vision aligns with operational capabilities. Key Responsibilities
Strategic Marketing & Segmentation: Lead a global team to implement global strategic marketing plans segmented by industry, region and customer type. Define value propositions and go-to-market strategies tailored to key market segments and customers. Market Research & Analysis: Lead market research efforts to monitor competitive dynamics, customer trends, emerging technologies, and regulatory developments. Use market research to inform product development, application development, and business development objectives. Perform value chain and ecosystem analysis to identify opportunities and threats. Inorganic Growth & M&A Strategy: Develop options for inorganic growth, identify and evaluate opportunities including joint ventures, partnerships, and acquisitions that fit strategic priorities. Maintain a pipeline of M&A targets and support due diligence and integration planning with leadership. Strategic Planning & Business Analysis: Lead the annual business strategy process, coordinate inputs across regions and functions; assess profitability of customer accounts, distribution channels, and product platforms; develop annual and 5-year plans in collaboration with regional directors and global finance. People Leadership: Develop and coach employees, set goals, assess performance, and build a collaborative, flexible team. Channel Strategy: Identify strategic options to drive profitable growth with channel members and develop tailored strategies for managing medium and small customers, including segmentation and pricing approaches. Competitive Intelligence: Establish a structured process to track competitors’ strategies and translate insights into tactical countermeasures and positioning. Enterprise Risk Management: Develop an ERM matrix for the Epoxy Business Unit and mitigation strategies in coordination with leadership. Megatrends & Scenario Planning: Identify global megatrends and assess their impact on future business cases; develop strategic scenarios and responses. Brand and Portfolio Strategy: Refine global brand positioning and manage portfolio lifecycle, including product rationalization and roadmaps. Sales Enablement: Collaborate with sales leadership to develop tools, training, and content that enhance execution across regions; equip frontline teams with competitive positioning and insights. Innovation and VoC Programs: Lead cross-functional VoC initiatives to inform product development and collaborate with R&D on innovation. Sustainability & Circularity Marketing: Integrate sustainability considerations into marketing messaging and collaborate with R&D and regulatory teams to communicate circular economy value. Qualifications & Experience
Bachelor’s degree in Business, Marketing, Engineering, Science or related field; MBA or advanced degree preferred. Minimum of 10–15 years of progressive experience in strategic marketing, business strategy, or commercial leadership roles within industrial products, manufacturing, or B2B sectors. Global perspective with experience across international markets. Demonstrated financial acumen with knowledge of financial modeling and statements. Experience with M&A target development, market research, and value chain analysis. Familiarity with enterprise risk frameworks and strategic planning methodologies. Knowledge of sustainability, circularity, and regulatory topics within the chemicals and plastics industry. Ability to synthesize complex information into actionable strategies; strong analytical, leadership, and cross-functional collaboration skills; excellent written and verbal communication. Preferred Competencies
Proficiency in strategic tools (e.g., SWOT, Porter’s Five Forces, customer lifetime value modeling). Experience with CRM, ERP, or analytics tools (e.g., Power BI, Tableau, Salesforce). Physical Demands While performing duties, the employee is frequently required to sit, stand, walk, use hands, reach, and communicate. Occasional stooping, kneeling, or crouching. May require lifting up to 10 pounds. Vision requirements include close, distance, color, peripheral, depth perception, and focus adjustment. Work Environment The work environment is usually moderate in noise and office-based. Some work may occur in operating units requiring PPE. Travel (air and auto) may be required. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries: Chemical Manufacturing
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Global Marketing Director, Epoxy
role at
Westlake
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered. Position Summary The Global Marketing Director, Epoxy will lead the development and execution of strategic marketing initiatives across global markets and customer segments for Westlake Epoxy. This high-impact role will be responsible for shaping market and portfolio strategy, identifying growth opportunities—both organic and inorganic—and strengthening competitive positioning through data-driven insights and strategic analysis. This role requires a proven strategic thinker with deep experience in B2B marketing, market research, M&A strategy, and customer segmentation in an industrial or manufacturing environment. This role will lead a global team of marketing and industry segment professionals to deliver volume growth and margin expansion. The role will collaborate cross-functionally with executive leadership, commercial, product management, and operations teams to ensure strategic vision aligns with operational capabilities. Key Responsibilities
Strategic Marketing & Segmentation: Lead a global team to implement global strategic marketing plans segmented by industry, region and customer type. Define value propositions and go-to-market strategies tailored to key market segments and customers. Market Research & Analysis: Lead market research efforts to monitor competitive dynamics, customer trends, emerging technologies, and regulatory developments. Use market research to inform product development, application development, and business development objectives. Perform value chain and ecosystem analysis to identify opportunities and threats. Inorganic Growth & M&A Strategy: Develop options for inorganic growth, identify and evaluate opportunities including joint ventures, partnerships, and acquisitions that fit strategic priorities. Maintain a pipeline of M&A targets and support due diligence and integration planning with leadership. Strategic Planning & Business Analysis: Lead the annual business strategy process, coordinate inputs across regions and functions; assess profitability of customer accounts, distribution channels, and product platforms; develop annual and 5-year plans in collaboration with regional directors and global finance. People Leadership: Develop and coach employees, set goals, assess performance, and build a collaborative, flexible team. Channel Strategy: Identify strategic options to drive profitable growth with channel members and develop tailored strategies for managing medium and small customers, including segmentation and pricing approaches. Competitive Intelligence: Establish a structured process to track competitors’ strategies and translate insights into tactical countermeasures and positioning. Enterprise Risk Management: Develop an ERM matrix for the Epoxy Business Unit and mitigation strategies in coordination with leadership. Megatrends & Scenario Planning: Identify global megatrends and assess their impact on future business cases; develop strategic scenarios and responses. Brand and Portfolio Strategy: Refine global brand positioning and manage portfolio lifecycle, including product rationalization and roadmaps. Sales Enablement: Collaborate with sales leadership to develop tools, training, and content that enhance execution across regions; equip frontline teams with competitive positioning and insights. Innovation and VoC Programs: Lead cross-functional VoC initiatives to inform product development and collaborate with R&D on innovation. Sustainability & Circularity Marketing: Integrate sustainability considerations into marketing messaging and collaborate with R&D and regulatory teams to communicate circular economy value. Qualifications & Experience
Bachelor’s degree in Business, Marketing, Engineering, Science or related field; MBA or advanced degree preferred. Minimum of 10–15 years of progressive experience in strategic marketing, business strategy, or commercial leadership roles within industrial products, manufacturing, or B2B sectors. Global perspective with experience across international markets. Demonstrated financial acumen with knowledge of financial modeling and statements. Experience with M&A target development, market research, and value chain analysis. Familiarity with enterprise risk frameworks and strategic planning methodologies. Knowledge of sustainability, circularity, and regulatory topics within the chemicals and plastics industry. Ability to synthesize complex information into actionable strategies; strong analytical, leadership, and cross-functional collaboration skills; excellent written and verbal communication. Preferred Competencies
Proficiency in strategic tools (e.g., SWOT, Porter’s Five Forces, customer lifetime value modeling). Experience with CRM, ERP, or analytics tools (e.g., Power BI, Tableau, Salesforce). Physical Demands While performing duties, the employee is frequently required to sit, stand, walk, use hands, reach, and communicate. Occasional stooping, kneeling, or crouching. May require lifting up to 10 pounds. Vision requirements include close, distance, color, peripheral, depth perception, and focus adjustment. Work Environment The work environment is usually moderate in noise and office-based. Some work may occur in operating units requiring PPE. Travel (air and auto) may be required. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries: Chemical Manufacturing
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