Workstream is hiring: Head of Content Marketing in San Francisco

Overview Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, and this market has been underserved by technology. Workstream is purpose-built for the hourly workforce to help businesses and their employees thrive. Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company backed by founders and industry experts. Grow With Us We’re looking for a Head of Content Marketing to architect and scale Workstream’s content ecosystem, with a strong focus on video content. This role is about owning the vision, strategy, and systems that make Workstream the go-to brand for restaurant owners and operators. You’ll combine storytelling with structured, repeatable processes that drive growth, scale video across YouTube and Instagram, and embed AI and automation into the content pipeline. You’ll lead the charge in transforming how we reach, engage, and inspire our audience. This role, reporting to the Head of Marketing and working closely with our Founder and CEO, is both strategic and hands-on. You’ll shape narratives, build an AI-powered content engine, and lead a team to turn customer stories into scalable assets that fuel brand awareness and demand. This is a full-time, office-based role requiring presence 5 days a week to foster close collaboration with cross-functional teams. Responsibilities Set the vision: Define the long-term content strategy, ensuring alignment with business goals and brand storytelling Engineer the system: Architect scalable workflows for video, blog, social, and thought leadership content powered by AI, automation, and data Lead and mentor: Build and manage a team of creators, editors, and freelancers while fostering a “content engineer” culture Executive storytelling: Partner with our CEO and leadership team to create thought leadership content, ghostwrite narratives, and amplify their voices Channel ownership: Drive multi-channel distribution across YouTube, Instagram, LinkedIn, TikTok, and emerging platforms, ensuring a cohesive brand presence Measure and optimize: Establish KPIs, analyze performance, and continuously refine strategies to maximize impact Innovate: Champion new formats, tools, and workflows to stay ahead of content trends and amplify reach Who You Are 3-7 years in content marketing, social media, or brand storytelling, with proven experience setting strategy and scaling content operations A system-builder mindset - you’ve built and scaled content engines, not just campaigns Track record of growing audiences on video-first platforms (YouTube, Instagram, TikTok, etc.) Strong leadership experience - able to hire, mentor, and manage teams or agencies Experience working directly with executives to craft thought leadership and brand narratives Data-driven and fluent in AI and automation tools Lead our social media content with a focus on scripting and optimizing channel profiles while coordinating outsourced editing and production Passion for restaurants, hospitality, or small business entrepreneurship (bonus if you’ve worked in or around restaurants) Strong work ethic and willingness to be based in our Bay Area offices 5 days per week Please include content samples and/or a link to social media accounts you have managed Why Join Us Work directly with our CEO to create engaging, industry-shaping content Capture real customer stories and case studies that showcase how restaurants thrive with us Be at the forefront of building a restaurant-first brand on social media Help shape the voice and community for thousands of restaurant owners Join a team that values creativity, speed, and bold ideas Nationwide and international applicants welcome - if you’re looking to break into Silicon Valley, this is an incredible opportunity to relocate, grow, and accelerate your career What We Offer A mission-driven and value-based company dedicated to empower deskless workers and local businesses An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career Competitive salary and equity Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents In office amenities and stocked kitchen 401K Plan Pre-tax commuter benefits Learning/development stipend Unlimited PTO Salary Range In compliance with the California Pay Transparency Law, the base salary range for this role is between $120,000 - $150,000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data. Know More About Workstream https://www.workstream.us/blog/funding-series-b https://techcrunch.com/2021/08/26/workstreams-text-based-recruitment-tool-gets-a-48m-bet-from-bond-and-beyond/ https://techbuzz.news/buzzworthy-august-27-2021/ Additional Information Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We are committed to the full inclusion of all qualified individuals. #J-18808-Ljbffr