Qualtrics
Overview
Global Scale Marketing Manager to join the Scale Marketing team at Qualtrics. Bridge the gap between Integrated Marketing campaigns and Field Marketing, extending reach to a broader set of target accounts. Transform leads from IMM into MQLs/pipeline through global scalable digital and in-person/virtual events. Strategic and execution-focused marketer who can drive demand at scale and maximize impact beyond top-tier accounts. Responsibilities
Identify opportunities to scale marketing initiatives globally, adapting strategies for regional nuances while maintaining a consistent brand message. Collaborate with Integrated Marketing, Field, and regional teams to ensure alignment and maximize impact. ideate and develop new, high-impact marketing programs that drive engagement and conversions for target accounts. Plan and execute complex multi-channel campaigns and events with strong project management and attention to detail. Measure program effectiveness using data, identify areas for improvement, and optimize for pipeline and revenue outcomes. Contribute to building and defining new team structures to foster efficiency and collaboration in a rapidly evolving environment. Support regional marketing and sales teams with resources, guidance, and assistance to scale local efforts and achieve shared pipeline goals. Test and implement an AI-first mindset to accelerate time to market and scalable demand generation approaches. What You’ll Grow
Opportunity to define and shape a critical new function within Qualtrics, with hands-on experience in team building and strategic program development. Exposure to marketing disciplines from campaign ideation to global event execution and regional scaling strategies. Opportunity to expand your network by collaborating with diverse teams across Marketing and Sales domestically and internationally. Potential for significant career growth by establishing best practices and delivering measurable impact in a high-visibility role. What You’ll Do
Lead promotional planning and field communications for major Qualtrics events (e.g., X4), maximizing engagement and pipeline generation from target accounts. Ideate, create, and launch global scalable marketing programs for Scale team execution, such as incentivized demo request campaigns. Partner with Integrated Marketing to adapt and scale successful campaigns for broader regional and global deployment. Build and optimize monthly demo series campaigns to drive lead engagement and funnel conversion. Contribute to the definition and development of the Scale team's structure, processes, and best practices for operational efficiency. Collaborate with regional marketing and sales teams to provide resources and support to scale local efforts and achieve pipeline goals. Apply an AI-first mindset to speed to market and scalable demand generation. Qualifications
6+ years of experience in event marketing, preferably in SaaS, CX, or customer support technologies. Experience partnering with sales to develop enablement programs and support pipeline growth. Excellent communication, presentation, and interpersonal skills with ability to influence senior stakeholders. Analytical with experience using data to inform marketing strategies, measure performance, and demonstrate ROI. Strong project management skills and ability to lead cross-functional initiatives. Growth mindset with a data-driven approach to optimize marketing effectiveness. Company and Team Information
We are dedicated to Product Marketing and GTM strategies, central to efforts to bring experience management and product innovation to the market. Our team collaborates across Product, Experience Design, Engineering, Marketing, Sales, Services, and Customer Success. Benefits and Culture
Culture: Collaborative and creative environment with work-life integration. Team engagement: Team-building activities and a supportive community. Health and wellness: Competitive health coverage, wellness stipends, and an experience bonus. Equal Opportunity
Qualtrics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other protected characteristic. Reasonable accommodations are available to qualified applicants with disabilities. This text reflects current policy and may be updated. For full-time positions, base pay ranges and benefits are provided where legally required. For more details, visit Qualtrics US Benefits.
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Global Scale Marketing Manager to join the Scale Marketing team at Qualtrics. Bridge the gap between Integrated Marketing campaigns and Field Marketing, extending reach to a broader set of target accounts. Transform leads from IMM into MQLs/pipeline through global scalable digital and in-person/virtual events. Strategic and execution-focused marketer who can drive demand at scale and maximize impact beyond top-tier accounts. Responsibilities
Identify opportunities to scale marketing initiatives globally, adapting strategies for regional nuances while maintaining a consistent brand message. Collaborate with Integrated Marketing, Field, and regional teams to ensure alignment and maximize impact. ideate and develop new, high-impact marketing programs that drive engagement and conversions for target accounts. Plan and execute complex multi-channel campaigns and events with strong project management and attention to detail. Measure program effectiveness using data, identify areas for improvement, and optimize for pipeline and revenue outcomes. Contribute to building and defining new team structures to foster efficiency and collaboration in a rapidly evolving environment. Support regional marketing and sales teams with resources, guidance, and assistance to scale local efforts and achieve shared pipeline goals. Test and implement an AI-first mindset to accelerate time to market and scalable demand generation approaches. What You’ll Grow
Opportunity to define and shape a critical new function within Qualtrics, with hands-on experience in team building and strategic program development. Exposure to marketing disciplines from campaign ideation to global event execution and regional scaling strategies. Opportunity to expand your network by collaborating with diverse teams across Marketing and Sales domestically and internationally. Potential for significant career growth by establishing best practices and delivering measurable impact in a high-visibility role. What You’ll Do
Lead promotional planning and field communications for major Qualtrics events (e.g., X4), maximizing engagement and pipeline generation from target accounts. Ideate, create, and launch global scalable marketing programs for Scale team execution, such as incentivized demo request campaigns. Partner with Integrated Marketing to adapt and scale successful campaigns for broader regional and global deployment. Build and optimize monthly demo series campaigns to drive lead engagement and funnel conversion. Contribute to the definition and development of the Scale team's structure, processes, and best practices for operational efficiency. Collaborate with regional marketing and sales teams to provide resources and support to scale local efforts and achieve pipeline goals. Apply an AI-first mindset to speed to market and scalable demand generation. Qualifications
6+ years of experience in event marketing, preferably in SaaS, CX, or customer support technologies. Experience partnering with sales to develop enablement programs and support pipeline growth. Excellent communication, presentation, and interpersonal skills with ability to influence senior stakeholders. Analytical with experience using data to inform marketing strategies, measure performance, and demonstrate ROI. Strong project management skills and ability to lead cross-functional initiatives. Growth mindset with a data-driven approach to optimize marketing effectiveness. Company and Team Information
We are dedicated to Product Marketing and GTM strategies, central to efforts to bring experience management and product innovation to the market. Our team collaborates across Product, Experience Design, Engineering, Marketing, Sales, Services, and Customer Success. Benefits and Culture
Culture: Collaborative and creative environment with work-life integration. Team engagement: Team-building activities and a supportive community. Health and wellness: Competitive health coverage, wellness stipends, and an experience bonus. Equal Opportunity
Qualtrics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other protected characteristic. Reasonable accommodations are available to qualified applicants with disabilities. This text reflects current policy and may be updated. For full-time positions, base pay ranges and benefits are provided where legally required. For more details, visit Qualtrics US Benefits.
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