Work180
Introduction to the team
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. We’re looking for three commercially minded strategic thinkers and data-driven
Performance Marketing Effectiveness
Directors
to lead cross-channel optimization and drive near-term marketing impact, for each of our Brands (Expedia, Hotels.com and Vrbo). This role will sit at the center of our marketing ecosystem, across SEM, SEO, Metasearch, Paid Social, CRM ensuring our investment is aligned to business priorities, optimized for efficient returns, and laser-focused on unlocking growth opportunities. You’ll work across marketing channels and global teams to allocate budgets, surface efficiencies, and uncover growth opportunities with a focus on the next 0–6 months. You'll serve as performance marketing lead in conversations with business, finance, and regional teams and connect marketing strategy to commercial performance and ensure we deploying our resources to support near term business growth. In this role, you will: Evaluate and adjust budget allocation across channels and markets based on channel performance, market performance, marginal returns, and business priorities. Develop and drive a performance media mix strategy that adapts in real-time to market conditions and customer demand. Serve as the go-to representative to business and finance stakeholders for all things related to performance marketing effectiveness. Translate marketing performance into actionable business insights and clear tradeoffs. Identify quick-turn, high impact opportunities to drive bookings and revenue within a 0–6 month window. Partner with channel leads to execute test-and-learn campaigns, tactical promos, or scaled optimizations with immediate impact. Build frameworks to assess marketing efficiency and marginal ROI across channels. Spot underperforming areas and recommend reallocation or optimization strategies. Work with analytics, media, and marketing teams to rapidly stand-up targeted campaigns focused on driving incremental growth. Ensure the entire performance marketing engine is aligned with evolving business goals and customer behavior. Experience and qualifications: 10+ years in performance marketing, growth marketing, or digital media, with deep experience in managing or optimizing multiple channels Proven ability to drive growth and reallocation strategies based on performance and business needs Experience working in fast-paced, cross-functional environments, ideally within e-commerce, travel, or marketplaces Strategic thinker with strong analytical chops, that can turn data into actionable recommendations Strong communication and stakeholder management skills with senior leaders Benefits and additional details: Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. We offer wellness and travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. A full list of benefits is available. The total cash range for this position in Seattle is $197,000.00 to $275,500.00. Employees in this role have the potential to increase their pay up to $315,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay will vary based on location, budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and to be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group’s family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.
2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is care ers.expediagroup.com/jobs.
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We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. We’re looking for three commercially minded strategic thinkers and data-driven
Performance Marketing Effectiveness
Directors
to lead cross-channel optimization and drive near-term marketing impact, for each of our Brands (Expedia, Hotels.com and Vrbo). This role will sit at the center of our marketing ecosystem, across SEM, SEO, Metasearch, Paid Social, CRM ensuring our investment is aligned to business priorities, optimized for efficient returns, and laser-focused on unlocking growth opportunities. You’ll work across marketing channels and global teams to allocate budgets, surface efficiencies, and uncover growth opportunities with a focus on the next 0–6 months. You'll serve as performance marketing lead in conversations with business, finance, and regional teams and connect marketing strategy to commercial performance and ensure we deploying our resources to support near term business growth. In this role, you will: Evaluate and adjust budget allocation across channels and markets based on channel performance, market performance, marginal returns, and business priorities. Develop and drive a performance media mix strategy that adapts in real-time to market conditions and customer demand. Serve as the go-to representative to business and finance stakeholders for all things related to performance marketing effectiveness. Translate marketing performance into actionable business insights and clear tradeoffs. Identify quick-turn, high impact opportunities to drive bookings and revenue within a 0–6 month window. Partner with channel leads to execute test-and-learn campaigns, tactical promos, or scaled optimizations with immediate impact. Build frameworks to assess marketing efficiency and marginal ROI across channels. Spot underperforming areas and recommend reallocation or optimization strategies. Work with analytics, media, and marketing teams to rapidly stand-up targeted campaigns focused on driving incremental growth. Ensure the entire performance marketing engine is aligned with evolving business goals and customer behavior. Experience and qualifications: 10+ years in performance marketing, growth marketing, or digital media, with deep experience in managing or optimizing multiple channels Proven ability to drive growth and reallocation strategies based on performance and business needs Experience working in fast-paced, cross-functional environments, ideally within e-commerce, travel, or marketplaces Strategic thinker with strong analytical chops, that can turn data into actionable recommendations Strong communication and stakeholder management skills with senior leaders Benefits and additional details: Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. We offer wellness and travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. A full list of benefits is available. The total cash range for this position in Seattle is $197,000.00 to $275,500.00. Employees in this role have the potential to increase their pay up to $315,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay will vary based on location, budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and to be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group’s family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.
2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is care ers.expediagroup.com/jobs.
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