Axon
Your Impact
As a Growth Marketing Manager supporting Axon’s Enterprise team, you’ll help build awareness and demand among key decision makers and influencers in target Enterprise verticals including Retail, Healthcare, Logistics, Critical Infrastructure, Data Centers and others. You’ll be responsible for creating and executing campaigns, vertical focused webinars, and partnering with Sales to deliver localized, relevant experiences to customers. You’ll support GTM efforts with strong project management, stakeholder communication, and a passion for connecting new audiences to Axon’s mission. Location:
Denver/Boulder or Scottsdale or Seattle This role is based out of our Denver, Scottsdale or Seattle location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success. What You’ll Do
Execute campaigns across digital, field, and content channels, focusing on building ABM programs by vertical Manage Demandbase as the key marketing ABM platform for lead gen Manage campaign timelines, asset requests, and internal workflows Collaborate with Product Marketing, Demand Gen, Events, and Sales Support campaign reporting and stakeholder updates Coordinate creative reviews and content updates for target audiences Work with Marketing Analytics to track campaign results around lead gen and conversion What You Bring
5–8 years of experience in field marketing, campaign execution, or vertical marketing Experience working with or marketing to public sector or mission-aligned audiences preferred Strong attention to detail and ability to manage concurrent projects Excellent written and verbal communication skills Working knowledge of Salesforce, Demandbase, HubSpot, Sendoso, Monday.com, Chat GPT or other marketing tools Passion for public safety and customer-centric storytelling AI Expectations in This Role
You’ll use AI tools to support messaging drafts, content repurposing, meeting prep, and reporting summaries. AI will enable you to move faster and more confidently as you tailor campaigns for new and complex customer segments. Alignment with Axon’s Values
Aim Far – You help chart our future in new public safety markets Win Right – You bring care and clarity to how we show up Own It – You deliver on-time, aligned, and well-executed programs Join Forces – You partner closely with stakeholders across functions Be Obsessed – You listen to and reflect the customer’s needs Expect Candor – You speak directly and adapt quickly Boldly Go – You embrace the unknown, take smart risks 90 Days at Axon
First 30 Days Meet partners and audit vertical campaign content and messaging Understand current priorities and active projects across segments First 60 Days Launch or relaunch a campaign in collaboration with cross-functional teams Build a reporting and update cadence for your work 90 Days & Beyond Own execution across multiple verticals Help shape scalable GTM programs for Fire, EMS, Corrections, and Justice Benefits
Competitive salary and 401k with employer match Discretionary paid time off Paid parental leave for all Fitness Programs Emotional & Mental Wellness support Snack-friendly office environments Equal Opportunity
Axon is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. If you require accommodation during the application process, please contact recruitingops@axon.com.
#J-18808-Ljbffr
As a Growth Marketing Manager supporting Axon’s Enterprise team, you’ll help build awareness and demand among key decision makers and influencers in target Enterprise verticals including Retail, Healthcare, Logistics, Critical Infrastructure, Data Centers and others. You’ll be responsible for creating and executing campaigns, vertical focused webinars, and partnering with Sales to deliver localized, relevant experiences to customers. You’ll support GTM efforts with strong project management, stakeholder communication, and a passion for connecting new audiences to Axon’s mission. Location:
Denver/Boulder or Scottsdale or Seattle This role is based out of our Denver, Scottsdale or Seattle location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success. What You’ll Do
Execute campaigns across digital, field, and content channels, focusing on building ABM programs by vertical Manage Demandbase as the key marketing ABM platform for lead gen Manage campaign timelines, asset requests, and internal workflows Collaborate with Product Marketing, Demand Gen, Events, and Sales Support campaign reporting and stakeholder updates Coordinate creative reviews and content updates for target audiences Work with Marketing Analytics to track campaign results around lead gen and conversion What You Bring
5–8 years of experience in field marketing, campaign execution, or vertical marketing Experience working with or marketing to public sector or mission-aligned audiences preferred Strong attention to detail and ability to manage concurrent projects Excellent written and verbal communication skills Working knowledge of Salesforce, Demandbase, HubSpot, Sendoso, Monday.com, Chat GPT or other marketing tools Passion for public safety and customer-centric storytelling AI Expectations in This Role
You’ll use AI tools to support messaging drafts, content repurposing, meeting prep, and reporting summaries. AI will enable you to move faster and more confidently as you tailor campaigns for new and complex customer segments. Alignment with Axon’s Values
Aim Far – You help chart our future in new public safety markets Win Right – You bring care and clarity to how we show up Own It – You deliver on-time, aligned, and well-executed programs Join Forces – You partner closely with stakeholders across functions Be Obsessed – You listen to and reflect the customer’s needs Expect Candor – You speak directly and adapt quickly Boldly Go – You embrace the unknown, take smart risks 90 Days at Axon
First 30 Days Meet partners and audit vertical campaign content and messaging Understand current priorities and active projects across segments First 60 Days Launch or relaunch a campaign in collaboration with cross-functional teams Build a reporting and update cadence for your work 90 Days & Beyond Own execution across multiple verticals Help shape scalable GTM programs for Fire, EMS, Corrections, and Justice Benefits
Competitive salary and 401k with employer match Discretionary paid time off Paid parental leave for all Fitness Programs Emotional & Mental Wellness support Snack-friendly office environments Equal Opportunity
Axon is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. If you require accommodation during the application process, please contact recruitingops@axon.com.
#J-18808-Ljbffr