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Northampton Business Directory

Senior Marketing Executive

Northampton Business Directory, Northampton, Massachusetts, us, 01061

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Position:

Senior Marketing Executive Location:

Northampton (5 days on-site) Salary:

£35,000

Please note: This role is 100% office based, therefore, if you are unable to be office based and require hybrid or remote working, please do not apply as no special arrangements can be made.

We’re looking for a talented Senior Marketing and Design Executive to join a growing finance business. In this role, you’ll be at the heart of lead generation and brand development, creating and managing multi-channel marketing campaigns across the business and its sub-brands.

You’ll be responsible for promoting our services and finance solutions to targeted audiences, helping to grow brand recognition while driving high-quality leads. This is a hands-on role, covering a broad range of marketing activities including digital campaigns, copywriting, social media, events, and design.

Key Responsibilities

Plan, produce, and manage multi-channel marketing campaigns including email, social media, direct mail, exhibitions, articles, and website content.

Lead marketing initiatives for partnership schemes.

Write compelling copy across all channels.

Improve website SEO, both technical and content-based.

Support the production of exhibitions and events.

Design and update printed materials and customer documentation templates.

Contribute to online and offline advertising campaigns.

Produce vendor support material to aid supplier promotions.

Analyse campaign performance via CRM and analytical tools, including Google Analytics.

Undertake other marketing-related tasks as required.

Skills and Experience

4+ years’ experience in a marketing role, with a focus on sales or lead generation

Strong email marketing and copywriting experience

Creative flair for design and content

Proficient in Adobe Creative Suite

Familiarity with analytics tools is a plus

Commercially minded with excellent communication skills

This is a fantastic opportunity for a creative and commercially minded marketer who thrives in a varied role and wants to make a tangible impact on lead generation and brand growth.

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