Credit One Bank is hiring: Brand & Advertising Associate II in Las Vegas

Overview

Description Position Summary: This position within the Brand and Advertising team will focus on creating social media brand campaigns for the growing Credit One Bank national brand. This role will assist in the development and execution of advertising programs across social media platforms for both organic and paid campaigns. The candidate must be able to emphasize teamwork and developing informed points of view. The role will be a point of contact for Agency partners and internal stakeholders and will partner with internal resources for the development of creative assets and campaign measurement. The position will lead the execution of the social media strategy with a focus on content creation and tracking toward goals.

Responsibilities

• Manage day-to-day interaction with the Agency of Record to ensure delivery of projects on time and within budget
• Create a social media roadmap and annual plan for each identified content lane
• Support multiple content pillars such as product support, brand messaging, sponsorships, and philanthropic efforts
• Develop creative and media briefs for agency partners and/or internal creative teams to strengthen brand competitiveness, uniqueness, and elevation, driving awareness of the brand message
• Lead ideation and creative thinking to ensure socially native campaigns are developed and executed
• Support major initiatives such as new product launches or key marketing messaging blitzes by developing go-to-market strategies and content approaches in both organic and paid campaigns
• Evaluate campaign delivery in reaching business goals through planning, buying, execution, and reporting
• Actively participate in the planning of integrated campaigns and recommend the best approach to support the message and reach the target audience
• Direct meetings with stakeholders across the Bank to launch social initiatives that support product, partnerships, sponsorships, media, human resources, content marketing, digital acquisition, customer engagement and more
• Plan engaging content that builds meaningful connections and encourages community members to take action on each social network
• Ensure the team maximizes use of high-value sports sponsorships in social with real-time and opportunistic content and campaigns
• Outline paid amplification opportunities along with testing and measurement for campaigns
• Participate in designing campaign tests, marketing research, and brand surveys to better understand media impact on the target audience
• Evaluate and provide recommendations for optimizing future campaigns based on data-driven analysis of results
• Be a collaborative go-to partner within an energetic and hard-working team of multi-disciplinary marketing and advertising leaders
• Keep abreast of the advertising industry and emerging trends, both inside and outside the credit card category
• Champion bold and innovative work to drive change and meet goals
• Perform other duties as assigned
• Travel: 5% of time

Qualifications

• 3-5 years of advertising campaign experience
• Bachelors degree in marketing or a communications-related field
• Agency or in-house marketing team experience is a plus
• Able to manage and prioritize multiple projects and responsibilities
• Excellent communication, writing, and time management skills
• Critical thinker with sound decision-making skills

About Credit One Bank

Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please contact the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.

Notes

Perseverance and a collaborative approach are valued. Referrals may increase your interview chances; however, all hiring decisions follow internal processes and policies.

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