Senior Product Marketing Manager

OverviewSenior Product Marketing Manager role at Album (TaxBit). Company: TaxBit. Location: San Francisco, CA, USA. Salary: USD 130k-175k per year + Equity. Posted: Sep 23, 2025.Company: Founded in 2018 by CPAs, tax attorneys, and software developers, Taxbit is creating an entirely new category to enable widespread compliant adoption of digital assets for the global economy. Taxbit’s SaaS platform streamlines and automates customers’ tax reporting and accounting activities for digital assets. Trusted by leading crypto, tech, and traditional enterprises, Big 4 accounting firms, and government agencies (including the IRS), Taxbit solves compliance challenges at scale amidst an evolving regulatory landscape. Taxbit is backed by leading Silicon Valley VCs with teams located in New York City, San Francisco, Seattle, Salt Lake City, and Europe. Key ResponsibilitiesGo-to-Market Strategy & Ownership - Own the end-to-end GTM strategy for TaxBit’s Enterprise SaaS and Public Sector offerings, defining goals, success metrics, and timelines through structured GTM plans across the entire customer lifecycle.Persona & Messaging Development - Build, validate, and iterate buyer/user personas; develop and own cross-channel messaging matrices ensuring consistency, relevance, and differentiation for each ICP, persona, product line, geography, and jurisdiction.Launch Excellence & Sales Enablement - Lead product and feature launches in sync with the Product and Engineering roadmap; create enablement assets (battlecards, pitch decks, ROI tools, and pricing & packaging guides) to empower GTM teams.Program & Funnel Optimization - Partner with Demand Gen to design and execute multi-channel programs; use data to test and optimize pipeline, product adoption, and expansion.Market Intelligence - Conduct competitor teardowns, market sizing, and pricing analysis to inform market positioning and product roadmap.Collaboration & Evangelism - Align with SMEs, PMs, and Engineering to maintain feedback loops and serve as a product spokesperson on sales calls, customer advisory boards, and industry events. Professional QualificationsExtensive, proven track record of launching RegTech SaaS products and executing sales enablement across GTM strategies that outperform targets.6+ years of product marketing experience in B2B SaaS, with at least 2 years driving Enterprise GTM motions (Public sector experience is a bonus).Preferred 2+ years’ experience in web3 / digital assets / blockchain or regulated fintech.Proven ability to create cross-channel persona-based messaging frameworks and sales enablement assets that accelerate pipeline and adoption.Demonstrated ability to translate complex product capabilities into clear, differentiated value propositions and content.Experience with CRM, Marketing Ops, email marketing software, and other MarTech solutions.Ability to craft original content that resonates with the target audience through strong written, verbal, and visual communication.Ability to create pricing and packaging proposals to drive rapid revenue growth through market understanding. Personal CharacteristicsTenacious self-starter who can operate in a fast-paced environment.Strategic thinker with analytical depth; balances data insights with creative storytelling.Ability to assess business problems and translate them into a comprehensive strategy.Strong stakeholder management with the ability to influence across all levels of the organization.Flexible, curious, agile, and adaptable to shifting priorities in a high-growth environment.Interest in artificial intelligence and emerging technologies with a proactive approach to learning. The base salary range for this role is $130,000 - $175,000 USD. Some roles may be eligible for incentive compensation, equity, and benefits. Actual compensation varies by location, experience, level, and qualifications. DisclaimersBy submitting an application for this role, you certify that the information is correct to the best of your knowledge.Employment is at-will unless otherwise stated in a written agreement signed by the CEO. Either party may terminate at any time and for any reason. Apply now #J-18808-Ljbffr