Deckers Brands Social Creative Job at BoF Careers in California

Overview

We are seeking a Social Creative to help shape HOKA’s voice, visual identity, and storytelling across all social platforms. This is a unique opportunity to craft bold, culturally relevant content that connects with our audience and elevates our brand in the digital space.

You’ll be part of an in-house creative team that blends strategy, design, and storytelling to build brand love. You’ll collaborate across teams and with external partners to bring ideas to life—from concept to execution.

We celebrate diversity of background, experiences, and identity. We are committed to an inclusive and equitable workplace where all employees can come as they are, bringing different perspectives to work.

The Role

The Role We’re looking for a Social Creative to help shape HOKA’s voice, visual identity, and storytelling across all social platforms. This is a unique opportunity to craft bold, culturally relevant content that connects deeply with our audience and elevates our brand in the digital space.

Your Impact

• Create compelling social-first content—from short-form video and carousels to copy and visuals—that inspires and engages.
• Develop a distinct look & feel and tone of voice for HOKA’s social presence, rooted in authenticity and innovation.
• Translate brand and product campaigns into platform-specific stories that resonate with runners and lifestyle audiences.
• Leverage cultural moments and trends to keep HOKA relevant and top-of-mind.
• Use data and insights to inform creative decisions and optimize performance.
• Collaborate across teams and with agencies to ensure alignment and amplify impact.
• Champion inclusivity and representation in all creative work, reflecting the diverse community we serve.

Who You Are

• 5+ years of experience in social media content creation (agency or in-house).
• A strong POV on how brands thrive on social—balancing creativity, strategy, and performance.
• Expertise in storytelling across visuals, motion, and copy.
• Deep understanding of social platforms (Instagram, TikTok, YouTube, etc.) and their nuances.
• Passion for running culture, lifestyle, and community.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects).
• A collaborative spirit and a drive to push creative boundaries.

What We’ll Give You

• Competitive Pay and Bonuses – We’ve created a variety of competitive compensation programs to foster career development and reward success.
• Financial Planning and wellbeing – Plans to protect income, pay for expenses, and invest in the future.
• Time away from work – Our plans support time to be with family, focus on health, or recharge.
• Extras, discounts and perks – Discounts and community-based programs among other perks.
• Growth and Development – Opportunities and support for personal and professional development.
• Health and Wellness – Comprehensive programs to support a healthy lifestyle.

Salary $80,000 - $90,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services