Creative Strategist, Influencer Marketing Job at Orchestra in New York

Overview

Creative Strategist, Influencer Marketing at Small Girls PR. Join our influencer marketing team working primarily with household-name beauty brands. This role can be based in NYC or LA with a hybrid schedule (two days in the office).

Responsibilities

• Support the digital team in the day-to-day execution and organization of paid and earned influencer partnerships and lead day-to-day client communications.
• In partnership with junior staff, oversee all administrative tasks relating to the client (e.g. activity reports, client agendas, meeting schedules, etc.).
• Support teamwide project management by creating and managing timelines, reporting daily action items, and organizing team materials for efficiency and efficacy.
• Execute paid and earned influencer campaigns: conduct research and influencer audits, identify influencers, develop lists, manage dashboards, conduct outreach, negotiate rates and deliverables within budget, and track/report placements.
• Conduct regular social listening to identify opportunities, develop recommendations, and liaise with clients for approvals.
• Manage the account payables process, including receiving influencer invoices and ensuring payments to partners.
• Participate in client calls and communications, including influencer recommendations, campaign updates, and approvals.
• Establish and manage relationships with influencers, agents, and vendors to grow your rolodex.
• Exercise sound judgment in budgeting and spend to meet client KPIs, deliverables, and deadlines with impactful campaigns.
• Contribute new, creative concepts to agency and client brainstorms for owned accounts and support colleagues as needed.
• Mentor and oversee junior staff on execution of work.

Qualifications

• Experience - Minimum 2-3+ years in influencer marketing (agency or in-house); experience negotiating contracts, managing campaigns, and maintaining a strong influencer network.
• Organization - Ability to monitor progress of personal and team deliverables and ensure contributions from integrated teams.
• Detail-Oriented - Strong proofreading, formatting, and deadline discipline.
• Social Savvy - Knowledge of industry trends, platform best practices, and ability to amplify creator storytelling.
• Communication - Strong verbal and written communication to instill client confidence.
• Solution-Oriented - Ability to propose creative process improvements.
• Content & Trend Obsessed - Ability to spot trends early and translate into campaigns.
• Eager to Learn & Collaborate - Interest in growing as an influencer expert and understanding integrated communications.

Why You’ll Love Us

• Atypical Time Off - Generous PTO, Summer Fridays, mental health days, caregiving days, and other flexible time-off options.
• Deep Work Focus - Dedicated time for collaboration and strategic solo work.
• Comprehensive Benefits - 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more.
• Innovation Leadership - Early TikTok campaigns, recognized HR policies, and AI-related training across PR initiatives.
• Vibrant Culture - Employee-led committees and team celebrations.

Small Girls PR is an equal opportunity employer. We are committed to fairness and equity in hiring and compensation regardless of race, color, religion, sex, national origin, disability, or sexual orientation.