Manager, SEO Job at Vaynermedia Llc in New York

Manager, SEO

Overall Purpose: We are seeking an SEO Manager to execute day-to-day SEO tactics and drive continuous improvement in our clients’ organic search performance. Reporting to the SEO Director, this person will be hands-on in conducting keyword research, optimizing website content, fixing technical SEO issues, and monitoring results to ensure steady growth in rankings and traffic. The SEO Manager will translate the overall strategy into actionable tasks – working closely with content creators and developers – and will play a key role in delivering on client KPIs for organic visibility. This role is ideal for a detail-oriented SEO specialist who can balance multiple projects and stay ahead of search algorithm changes in a dynamic agency environment.

Key Areas of Responsibility:

• Execute comprehensive SEO tasks for client websites on a daily basis. This includes conducting in-depth keyword research, optimizing on-page elements (titles, meta descriptions, headings, content) for target keywords, and improving internal linking to boost relevance and rankings.
• Perform regular technical SEO audits to identify and resolve issues that could impact crawlability or rankings – such as broken links, sitemap errors, indexing problems, site speed/performance issues, or mobile usability concerns. Coordinate with developers to implement technical fixes and enhancements.
• Implement and manage off-page SEO efforts like link building and content outreach campaigns under the guidance of the SEO Director. Identify backlink opportunities, manage relationships for guest posts or partnerships, and monitor backlink profiles for quality and compliance.
• Monitor and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, and other SEO software. Track keyword rankings, organic traffic trends, click-through rates, and conversion metrics. Prepare regular reports that detail progress, insights, and recommendations for each client.
• Continuously refine SEO tactics based on data-driven insights: adjust strategy for underperforming keywords or pages, update content, tweak keywords, and improve page UX. Use testing when applicable to measure impact.
• Stay up-to-date with search engine algorithm changes and industry trends. Quickly adapt optimization strategies to maintain and improve client results.
• Collaborate with the SEO Director to ensure alignment with the overarching SEO strategy and priorities. Provide input during strategy sessions based on on-the-ground findings and performance data.
• Work with content writers to plan and produce SEO-friendly content that balances ranking objectives with quality and user intent. Liaise with web developers/designers to ensure site changes or new features are SEO-compliant (e.g., proper use of heading tags, avoidance of content duplication).
• Educate or inform junior team members, account managers, or clients on SEO best practices as needed – helping others understand how SEO efforts contribute to broader marketing goals.
• Keen attention to detail and a commitment to quality in reporting and optimization practices.

Experience/Knowledge Required:

• 5–8 years of hands-on SEO experience, preferably in an agency or multi-client environment. Proven track record of implementing SEO tactics that have led to improved rankings and organic traffic growth.
• Solid understanding of search engine algorithms and ranking factors. Expertise in both on-page SEO (content optimization, HTML tags, keyword usage) and technical SEO (site architecture, page speed optimization, structured data), with familiarity in off-page SEO and link-building strategies.
• Proficiency with SEO and analytics tools: Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, or similar for research and tracking. Ability to diagnose issues and identify opportunities using these tools.
• Strong analytical and problem-solving skills. Ability to translate data into actionable SEO improvements and measure impact of optimizations.
• Ability to translate keyword opportunities into actionable recommendations for relevant and engaging content to drive viewer engagement and page ranking.
• Excellent time management and organizational abilities, with the ability to balance priorities across several client projects and deliver results on schedule. Adaptable to changes in algorithm updates or client goals.
• Strong communication skills, written and verbal. Able to report on SEO performance and explain complex concepts clearly to clients or account teams. Collaborative with cross-functional colleagues including content writers, designers, and developers.
• Keen attention to detail and a commitment to quality, ensuring accuracy in reporting and adherence to best practices that prevent penalties.
• Passion for SEO and digital marketing – continuous learning and curiosity about new tools, techniques, and trends.
• Bachelor’s degree in marketing, computer science, or related field is a plus. Certifications (e.g., Google Analytics IQ) are welcome but not mandatory.

Apply for this job

To apply, please use the company careers page and submit your resume and materials. This posting is for VaynerMedia and may be used for multiple related roles within the VaynerX family.

Equal Employment Opportunity We are an equal opportunity employer. Voluntary self-identification and disability information are collected for government reporting purposes; participation is voluntary and will not affect your candidacy. Any information provided is confidential and used solely for EEO compliance purposes.