Vice President, Marketing
About the Company
Prominent journalism organization advancing public discourse & citizen participation
Industry
Publishing
Type
Privately Held
Founded
1821
Employees
1001-5000
Funding
$1-$5 million
Categories
- Publishing and Printing
Specialties
- open journalism
- digital innovation
- branded content
- media advertising
- and publishing
About the Role
The Company is seeking a Vice President, Marketing to play a pivotal role in the transformation of its advertising business. The successful candidate will be responsible for leading the go-to-market strategy, elevating the brand in the marketplace, and driving measurable impact across revenue-generating efforts. This senior leadership position requires a strategic and entrepreneurial thinker with a strong background in media, marketing, or advertising, and a proven track record in B2B marketing or commercial strategy. The role involves owning the marketing contribution to advertising revenue targets, developing and executing marketing strategies, and sales enablement programs. The Vice President, Marketing will also be at the forefront of client-facing engagement, developing sales tools, and ensuring the company's market-facing story is consistent, powerful, and data-driven. Applicants for the Vice President, Marketing role at the company should have at least ten years' of experience in the field, with a focus on the US advertising ecosystem. The role demands a leader with a deep understanding of the media and advertising landscape, a passion for the company's editorial mission, and the ability to work closely with editorial, communications, product, and research teams. The ideal candidate will be an excellent communicator, a strong storyteller, and a creative thinker with a relentless curiosity about media trends and advertiser needs. Strategic and entrepreneurial thinking, a collaborative leadership style, and a commitment to the values of independent journalism are essential. The company is an equal-opportunity employer and is dedicated to fostering a diverse and inclusive work environment.
Hiring Manager Title
Chief Advertising Officer
Travel Percent
Less than 10%
Functions
- Marketing