Analyst, Media Technology Job at Publicis Groupe in New York

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Analyst, Media Technology

We’re looking for an Analyst to join our Media Technology group – someone with an unwavering attention to detail who can support and ensure timely and accurate completion of digital advertising campaign deliverables.

Sound like you? Read on!

Day-to-day, your role includes:

• You’ll play a central role in digital marketing campaign execution, quality assurance and results reporting, and daily trafficking tasks of online ad campaigns. Day to day, your role will include:

• Collecting creative/technical specifications from sites on all creative units, including pixel sizes, technical capabilities, and traffic deadlines specific to site

• Uploading creative elements and mapping according to traffic instructions into an Ad Server

• Generating tags, testing them and instructing relevant parties on implementation of tags/codes to ensure integrity of the intended plan

• Confirming quality of all campaign elements – you’ll be on top of ensuring that creative units, placements, URLs, impression trackers and click trackers are correct and correspond to the traffic sheet prior to campaign launch, and you will cross-check that all data has been inputted into third-party systems correctly

• Maintaining daily/weekly QA and documentation of all creative units, placements, click URLs, click trackers, piggy backed pixels (measurement partners), and impression delivery

• Identifying recurrent issues and alerting Media Tech Senior Analyst / Media Tech Manager to specific issues and possible solutions

• Becoming proficient in Microsoft Excel and Google Campaign Manager (third-party ad server)

• Keeping a pulse on industry news & innovations – you’ll attend and participate in presentations from vendors

• Partner with team members dedicated to upholding clients Brand Safety standards ensuring the Brand Safety solution tags are in place, assist with troubleshooting when needed

Qualifications

We’re looking for impactful experience, which typically includes:

• Four years of college education and/or one to two years of experience in an office environment (preferably at a communications-related company, and ideally at a creative agency)

• Computer skills (including proficiency in Microsoft Office), as well as an intuitive understanding of the digital tools that are reshaping the media and advertising world every day

• Effective time-management, impeccable attention to detail and a compulsive ability to stay organized

• Amazing communication skills – you’re straightforward, you’re candid and, above all, you’re thoughtful and kind

• Proficiency in managing numbers – if you can whip through an Excel document, you’ve got an ace in your pocket

• A love of media – and the motivation to learn everything you can and get better at everything you do

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? We’d love to hear from you!!!

2025-122074

Additional information

Digitas is an equal opportunity employer. All your information will be kept confidential according to EEO guidelines.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

Compensation Range: $49,305 - $71,645 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/1/2025.

In Summary: Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks . We're looking for an Analyst to join our Media Technology group – someone with an unwavering attention to detail who can support and ensure timely and accurate completion of digital advertising campaign deliverables . En Español: Digitas es la Agencia de Experiencia en Red, construida sobre la visión de que creamos experiencias magnéticas que ganan el derecho para las marcas a existir en redes humanas. Hoy y mañana. Llevamos Experiencias en red aprovechando capacidades integrales de datos, tecnología, creativos, medios y estrategia. Digitas ofrece resultados ambiciosos a través de soluciones únicas que incluyen Experiencias Creativas, Medios Integrados, Relaciones Direccionables, Marketing Social y Comercio Total. Celebrado por AdAge como Agencia del Año de Datos e Insights, U.S. Campaign's Brand Experience Agency of the Year, Media Network of The Year y celebrada por Forrester y Gartner, Digitas sirve a las principales marcas mundiales mediante una red global compuesta por más de 5,500 empleados en 65 oficinas en 43 países. Día a día, su papel incluirá: recopilar las especificaciones creativas/técnicas de los sitios en todas las unidades creativas, incluyendo tamaños de píxeles, capacidades técnicas y cronogramas del tráfico específicos para el sitio Subir elementos creativos y mapear según instrucciones del tráfico en un servidor de anuncios Generando etiquetas, probándolas e instruyendo a partes pertinentes sobre la implementación de etiquetados / códigos para garantizar la integridad del plan previsto Confirmar la calidad de todos los elementos de campaña estarás al frente de asegurar que las unidades criativas, colocaciones, URLs, seguidores de impresiones y rastreadores de clics son correctos y corresponden a la hoja de tráfico específica antes del lanzamiento de una campaña, y comprobará que todos los datos han sido introducidos en sistemas externos Manteniendo correctamente compulsivo o semanalmente QA y entrega de alerta de todas las entidades creativas estándares dedicadas, cliques asociados, generadores de mensajería de correo electrónico, pilotos de pixel (pollisionado), si usted consigue obtener todo lo necesario para mantenerse informativo. Digitas es un empleador de igualdad de oportunidades. Toda su información se mantendrá confidencial según las directrices de la EEO. Si necesita alojamiento o asistencia con el proceso de solicitud o incorporación específicamente, póngase en contacto con USMSTACompliance@publicis.com . Rango de indemnización: $49,305 - $71,645 anualmente. Este es el rango salarial que la Compañía cree que pagará por este puesto en el momento de esta publicación. De acuerdo con la ley aplicable, la compensación se determinará sobre la base de las habilidades médicas, calificaciones y experiencia del solicitante junto con los requisitos del puesto, y la compañía se reserva el derecho a modificar este rango remunerativo en cualquier momento.