Samsara
Senior Manager, Customer Lifecycle Marketing
Samsara, Myrtle Point, Oregon, United States, 97458
Who we are
Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. Samsara helps improve the safety, efficiency and sustainability of the physical operations that power our global economy across industries including agriculture, construction, field services, transportation, and manufacturing. Working at Samsara means you’ll help define the future of physical operations and be on a team shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As a recently public company, you’ll have autonomy and support to make an impact as we build for the long term. About the role
Senior, Manager, Customer Lifecycle Marketing
is responsible for shaping how Samsara engages with customers, leading strategy and evolution of our global lifecycle programs. From onboarding to renewal, you’ll build personalized, data-driven experiences that help customers realize value, deepen adoption, and grow with us. You will define the vision and roadmap for customer lifecycle strategy, using automation, segmentation, and behavioral insights to deliver timely, outcome-focused programs that drive measurable results. You’ll collaborate closely with senior stakeholders across Marketing, Customer Outcomes, Product, and Sales to ensure strategic alignment and coordinated execution. This role offers an opportunity to scale what’s working, rethink what’s not, and introduce new, insight-led approaches that elevate the customer experience. Success requires strong strategic thinking, data fluency, and a bias for action, approaching decisions with curiosity and leading your team with clarity, focus, and continuous improvement. This is a remote position open to candidates residing in the US. You should apply if
You want to impact the industries that run our world:
Your efforts will result in real-world impact, helping to keep the lights on, get food into grocery stores, reduce emissions, and ensure workers return home safely. You are the architect of your own career:
If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development and opportunities to master your craft in a hyper growth environment. You’re energized by our opportunity:
The vision to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers. You want to be with the best:
At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. In this role, you will
Define and evolve the global strategy : Establish the strategic vision and roadmap for the post-sale journey, spanning onboarding, adoption, retention, expansion, renewal, and advocacy. You’ll align this strategy with business priorities and partner closely with global stakeholders across Customer Outcomes, Product, Marketing, Sales, and other teams to ensure consistent execution and measurable impact. Operationalize the strategy through scalable programs : Develop modular programs, scalable content frameworks, and audience segmentation strategies that support diverse product lines and customer needs, guiding customers through critical moments. Build journeys and collaborate cross-functionally to ensure every stage drives key outcomes and accelerates growth. Foster a high-performing, globally oriented team : Manage and mentor a team delivering personalized lifecycle experiences at scale. Foster a culture of ownership, experimentation, and customer-centric thinking, equipping the team to meet the needs of diverse customer segments across regions. Drive always-on testing and optimization : Implement a test-and-learn approach across lifecycle journeys, channels, and segments. Champion a culture of experimentation, designing and measuring A/B and multivariate tests to improve activation, adoption, retention and expansion. Establish global lifecycle reporting : Build reporting frameworks with Marketing Ops and Marketing Data Analytics to track health, campaign impact, and regional performance. Develop dashboards that provide visibility into engagement, adoption, and retention trends to guide global priorities. Translate customer insights into action : Leverage feedback loops, including product usage data, support insights, and CS intelligence, to share priorities and optimize journey design. Ensure programs reflect customer needs and expectations at every stage, addressing friction points and reinforcing value. Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally. Minimum requirements for the role
8+ years of experience in lifecycle, retention, or growth marketing at a high-growth, fast-paced global tech company, including 2+ years of direct people management, with a proven ability to drive cross-functional initiatives in dynamic environments. Demonstrated success defining and scaling end-to-end, data-driven lifecycle programs across multiple segments and geographies. Strategic and solutions-oriented leader who mobilizes teams and drives impactful outcomes in a fast-paced environment. Proven cross-functional leadership with a track record of aligning stakeholders around shared customer goals and driving coordinated execution across complex initiatives. Demonstrated executive presence and communication skills, able to synthesize data into clear narratives and influence stakeholders at all levels. Empathetic team leader who fosters high performance, collaboration, and continuous learning. Hands-on experience with modern customer engagement and reporting tools such as Iterable, Gainsight, Salesforce, Tableau, or Databricks. Bachelor’s degree from a 4-year institution. An ideal candidate also has
Deep experience leveraging modern marketing and customer engagement platforms to build, automate, and optimize personalized lifecycle journeys, used for segmentation, journey orchestration, and customer scoring. A strong ability to interpret behavioral data, derive insights, and translate them into actionable strategies, especially through experimentation frameworks. Experience managing structured testing workflows, iterating programs based on feedback and performance metrics, and continuously refining campaigns to maximize impact. Ability to articulate customer journey strategies tied directly to business outcomes, like net retention, customer lifetime value, and expansion revenue. Comfort with ambiguity, prioritization in fast-moving contexts, and a bias for rapidly converting insight into execution. The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. $119,840 — $214,000 USD At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact. Benefits
Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more. Take a look at our Benefits site to learn more. Accommodations
Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process. Flexible Working
At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable. Fraudulent Employment Offers
Samsara is aware of scams involving fake job interviews and offers. We do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in samsara.com or us-greenhouse-mail.io. For more information regarding fraudulent employment offers, please visit our blog post. Note: The content has been reformatted for clarity and accessibility while preserving the original information.
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Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. Samsara helps improve the safety, efficiency and sustainability of the physical operations that power our global economy across industries including agriculture, construction, field services, transportation, and manufacturing. Working at Samsara means you’ll help define the future of physical operations and be on a team shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As a recently public company, you’ll have autonomy and support to make an impact as we build for the long term. About the role
Senior, Manager, Customer Lifecycle Marketing
is responsible for shaping how Samsara engages with customers, leading strategy and evolution of our global lifecycle programs. From onboarding to renewal, you’ll build personalized, data-driven experiences that help customers realize value, deepen adoption, and grow with us. You will define the vision and roadmap for customer lifecycle strategy, using automation, segmentation, and behavioral insights to deliver timely, outcome-focused programs that drive measurable results. You’ll collaborate closely with senior stakeholders across Marketing, Customer Outcomes, Product, and Sales to ensure strategic alignment and coordinated execution. This role offers an opportunity to scale what’s working, rethink what’s not, and introduce new, insight-led approaches that elevate the customer experience. Success requires strong strategic thinking, data fluency, and a bias for action, approaching decisions with curiosity and leading your team with clarity, focus, and continuous improvement. This is a remote position open to candidates residing in the US. You should apply if
You want to impact the industries that run our world:
Your efforts will result in real-world impact, helping to keep the lights on, get food into grocery stores, reduce emissions, and ensure workers return home safely. You are the architect of your own career:
If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development and opportunities to master your craft in a hyper growth environment. You’re energized by our opportunity:
The vision to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers. You want to be with the best:
At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. In this role, you will
Define and evolve the global strategy : Establish the strategic vision and roadmap for the post-sale journey, spanning onboarding, adoption, retention, expansion, renewal, and advocacy. You’ll align this strategy with business priorities and partner closely with global stakeholders across Customer Outcomes, Product, Marketing, Sales, and other teams to ensure consistent execution and measurable impact. Operationalize the strategy through scalable programs : Develop modular programs, scalable content frameworks, and audience segmentation strategies that support diverse product lines and customer needs, guiding customers through critical moments. Build journeys and collaborate cross-functionally to ensure every stage drives key outcomes and accelerates growth. Foster a high-performing, globally oriented team : Manage and mentor a team delivering personalized lifecycle experiences at scale. Foster a culture of ownership, experimentation, and customer-centric thinking, equipping the team to meet the needs of diverse customer segments across regions. Drive always-on testing and optimization : Implement a test-and-learn approach across lifecycle journeys, channels, and segments. Champion a culture of experimentation, designing and measuring A/B and multivariate tests to improve activation, adoption, retention and expansion. Establish global lifecycle reporting : Build reporting frameworks with Marketing Ops and Marketing Data Analytics to track health, campaign impact, and regional performance. Develop dashboards that provide visibility into engagement, adoption, and retention trends to guide global priorities. Translate customer insights into action : Leverage feedback loops, including product usage data, support insights, and CS intelligence, to share priorities and optimize journey design. Ensure programs reflect customer needs and expectations at every stage, addressing friction points and reinforcing value. Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally. Minimum requirements for the role
8+ years of experience in lifecycle, retention, or growth marketing at a high-growth, fast-paced global tech company, including 2+ years of direct people management, with a proven ability to drive cross-functional initiatives in dynamic environments. Demonstrated success defining and scaling end-to-end, data-driven lifecycle programs across multiple segments and geographies. Strategic and solutions-oriented leader who mobilizes teams and drives impactful outcomes in a fast-paced environment. Proven cross-functional leadership with a track record of aligning stakeholders around shared customer goals and driving coordinated execution across complex initiatives. Demonstrated executive presence and communication skills, able to synthesize data into clear narratives and influence stakeholders at all levels. Empathetic team leader who fosters high performance, collaboration, and continuous learning. Hands-on experience with modern customer engagement and reporting tools such as Iterable, Gainsight, Salesforce, Tableau, or Databricks. Bachelor’s degree from a 4-year institution. An ideal candidate also has
Deep experience leveraging modern marketing and customer engagement platforms to build, automate, and optimize personalized lifecycle journeys, used for segmentation, journey orchestration, and customer scoring. A strong ability to interpret behavioral data, derive insights, and translate them into actionable strategies, especially through experimentation frameworks. Experience managing structured testing workflows, iterating programs based on feedback and performance metrics, and continuously refining campaigns to maximize impact. Ability to articulate customer journey strategies tied directly to business outcomes, like net retention, customer lifetime value, and expansion revenue. Comfort with ambiguity, prioritization in fast-moving contexts, and a bias for rapidly converting insight into execution. The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. $119,840 — $214,000 USD At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact. Benefits
Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more. Take a look at our Benefits site to learn more. Accommodations
Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process. Flexible Working
At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable. Fraudulent Employment Offers
Samsara is aware of scams involving fake job interviews and offers. We do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in samsara.com or us-greenhouse-mail.io. For more information regarding fraudulent employment offers, please visit our blog post. Note: The content has been reformatted for clarity and accessibility while preserving the original information.
#J-18808-Ljbffr