The IRONMAN Group
Overview
This position can be based in any of our offices in EMEA and Oceania Regions. Shaping the story of The IRONMAN Group! Working across The IRONMAN Group’s portfolio of brands, the Senior Manager of Brand Marketing will be a pivotal strategic driver towards the organization’s vision to possess the world’s most loved brands. Leading a team to deliver customer advocacy, brand stewardship, storytelling, creative campaign execution and marketing promotion, the Senior Manager will find new and innovative ways to meaningfully connect The IRONMAN Group’s properties to their audiences, deepening relationships and ultimately building and extending lifetime affinity. Positioned within the Global Marketing Team, the Senior Manager of Marketing is responsible for brand stewardship, storytelling, tactical and campaign marketing, and overseeing major brand properties including IRONMAN Pro Series and the IRONMAN World Championship. Your skill and experience will bring The IRONMAN Group’s brands to many, building fans and inspiring future participants. Emphasis
End to end brand campaigns Oversight of the IRONMAN Pro Series Pinnacle and World Championship events Developing and disseminating programs, marketing campaigns and resources for global purposes Responsibilities
Lead the ideation and development of cross-departmental marketing strategies Serve as project manager to seed the strategies and tactics Act as advisor for brand guidance globally Collaborate with regional event marketing leads to support implementation of tactical marketing campaigns in order to drive registration and ensure resources are used, understood, adjusted and optimized Develop marketing playbooks and supporting resources to ensure best practices can be identified, followed and shared Track and review results for each campaign and initiate change to optimize performances Utilize market research and data to refine and inform strategic initiatives Communicate to stakeholders to apprise of project developments and recommendations Oversee the development and implementation of IRONMAN Pro Series from its origin. Adapt strategy over time to ensure efficiencies and strong delivery against project goals Assume a pivotal role in marcomms for the IRONMAN World Championship events Adapt Series/ Brand messages so that they resonate with customers in specific locales Collaborate with athlete development team to deliver audience-generating campaigns Requirements
Skills and competencies
Bachelor’s Degree 10+ years marketing experience Demonstrated success leading end to end, multi-touch marcomm campaigns Ability to lead a team towards collective goals, using influence, motivation, business tools and analytics to stay on course, or pivot as necessary Exceptional attention to detail and strong project leadership and organization skills Ability to clearly articulate ideas and briefs Data-insight driven Excellent influencing and negotiation skills, with the ability to advocate for change in any environment among peers, managers, executives, and outside partners A customer-centric mindset is essential, a passion for an active lifestyle is a plus Ability to work some weekends and non-traditional hours, with travel up to 15% What We Offer
Be part of a market-leading and globally growing endurance sports company. Flexible working hours and home office options for a better work-life balance. An open, modern, and friendly work environment with a strong, cross-regional culture Casual dress code for a relaxed work atmosphere. Active involvement in international events and exciting projects. Free race entries for endurance events organized by The IRONMAN Group. Business and event travel opportunities Access to the online learning platform Percipio for continuous learning and development. Employee Assistance Program for support with professional and personal matters. Employee discounts at partner companies of The IRONMAN Group. Attractive parental leave policy on top of the statutory regulations. The above declarations are not intended to be an “all inclusive” list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job and are a reasonable representation of its activities. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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This position can be based in any of our offices in EMEA and Oceania Regions. Shaping the story of The IRONMAN Group! Working across The IRONMAN Group’s portfolio of brands, the Senior Manager of Brand Marketing will be a pivotal strategic driver towards the organization’s vision to possess the world’s most loved brands. Leading a team to deliver customer advocacy, brand stewardship, storytelling, creative campaign execution and marketing promotion, the Senior Manager will find new and innovative ways to meaningfully connect The IRONMAN Group’s properties to their audiences, deepening relationships and ultimately building and extending lifetime affinity. Positioned within the Global Marketing Team, the Senior Manager of Marketing is responsible for brand stewardship, storytelling, tactical and campaign marketing, and overseeing major brand properties including IRONMAN Pro Series and the IRONMAN World Championship. Your skill and experience will bring The IRONMAN Group’s brands to many, building fans and inspiring future participants. Emphasis
End to end brand campaigns Oversight of the IRONMAN Pro Series Pinnacle and World Championship events Developing and disseminating programs, marketing campaigns and resources for global purposes Responsibilities
Lead the ideation and development of cross-departmental marketing strategies Serve as project manager to seed the strategies and tactics Act as advisor for brand guidance globally Collaborate with regional event marketing leads to support implementation of tactical marketing campaigns in order to drive registration and ensure resources are used, understood, adjusted and optimized Develop marketing playbooks and supporting resources to ensure best practices can be identified, followed and shared Track and review results for each campaign and initiate change to optimize performances Utilize market research and data to refine and inform strategic initiatives Communicate to stakeholders to apprise of project developments and recommendations Oversee the development and implementation of IRONMAN Pro Series from its origin. Adapt strategy over time to ensure efficiencies and strong delivery against project goals Assume a pivotal role in marcomms for the IRONMAN World Championship events Adapt Series/ Brand messages so that they resonate with customers in specific locales Collaborate with athlete development team to deliver audience-generating campaigns Requirements
Skills and competencies
Bachelor’s Degree 10+ years marketing experience Demonstrated success leading end to end, multi-touch marcomm campaigns Ability to lead a team towards collective goals, using influence, motivation, business tools and analytics to stay on course, or pivot as necessary Exceptional attention to detail and strong project leadership and organization skills Ability to clearly articulate ideas and briefs Data-insight driven Excellent influencing and negotiation skills, with the ability to advocate for change in any environment among peers, managers, executives, and outside partners A customer-centric mindset is essential, a passion for an active lifestyle is a plus Ability to work some weekends and non-traditional hours, with travel up to 15% What We Offer
Be part of a market-leading and globally growing endurance sports company. Flexible working hours and home office options for a better work-life balance. An open, modern, and friendly work environment with a strong, cross-regional culture Casual dress code for a relaxed work atmosphere. Active involvement in international events and exciting projects. Free race entries for endurance events organized by The IRONMAN Group. Business and event travel opportunities Access to the online learning platform Percipio for continuous learning and development. Employee Assistance Program for support with professional and personal matters. Employee discounts at partner companies of The IRONMAN Group. Attractive parental leave policy on top of the statutory regulations. The above declarations are not intended to be an “all inclusive” list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job and are a reasonable representation of its activities. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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