Logo
Hirewell

Product Marketing Manager

Hirewell, Palo Alto, California, United States, 94306

Save Job

This range is provided by Hirewell. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range

$150,000.00/yr - $170,000.00/yr Direct message the job poster from Hirewell Role title

Vice President, Go-to-Market Recruiting Practice | I help digital leaders land their next awesome role, while pretending I know how to… Overview

We are seeking a senior Product Marketing Manager to shape how we position our foundation model

Newton

and our platform for building

Physical AI agents . This role is critical in bridging the gap between a horizontal platform and clear, solution-oriented narratives that resonate with enterprise buyers across manufacturing, construction, telecommunications, smart home devices, and beyond. The PMM will partner closely with Product, Growth Marketing, and Sales to create compelling messaging, enablement programs, and go-to-market strategies that connect Newton’s broad capabilities to real-world customer problems. This is a full-time opportunity for an experienced B2B marketer who thrives in startup environments, understands enterprise buying cycles, and can translate complex technology into business value that drives pipeline and adoption. Location:

U.S. (Remote okay, Bay Area Preferred)

Type:

Full-time

Experience Level:

Senior (5+ years) Key Responsibilities

Develop clear, differentiated narratives that tie Newton’s features into business value for enterprise buyers. Create solution-oriented positioning that translates a horizontal platform into use case–driven stories (e.g., asset intelligence, predictive maintenance, operational excellence). Build and maintain persona frameworks across the enterprise buying committee (Ops, Engineering, IT, and Finance stakeholders). Partner with Product to shape launch strategies and ongoing roadmap messaging. Develop enablement materials, including: objection handling guides, ROI frameworks, competitive positioning, demos, and more. Drive integrated campaigns with Growth Marketing to build awareness, generate pipeline, and influence active opportunities. Contribute to designing and testing pricing and packaging strategies that make Newton’s horizontal platform easier to buy and map to customer pain points. Develop competitive programs (battle cards, competitor hubs, win/loss analysis). Define ROI and value frameworks to help enterprise buyers build business cases. Partner with Sales to capture customer insights and use them to improve product strategy. Conduct user and buyer interviews to refine personas and validate messaging. Build frameworks for continuously incorporating voice of customer (VoC) into product launches, content, and enablement. Analyze win/loss insights to sharpen differentiation and refine GTM strategy. Required Qualifications

5+ years of Product Marketing experience at B2B startups (enterprise focus required). Experience leading messaging and positioning projects and having assets to reference. Proven experience packaging horizontal platforms into verticalized, solution-focused messaging. Experience writing product announcements, updates, and communicating new feature value to customers and prospects. Strong background in enterprise technology marketing; experience in manufacturing, construction, smart cities, or smart home device sectors is a strong plus. Skilled at persona development and aligning messaging to technical, operational, and economic buyers. Demonstrated ability to build enablement assets (case studies, battle cards, ROI models, white papers, etc.) that directly impact sales outcomes. Experience with pricing and packaging strategy for enterprise platforms. Excellent communication and storytelling skills, with the ability to translate technical depth into clear, customer-facing value. Seniority level

Mid-Senior level Employment type

Full-time Job function

Marketing and Product Management Industries: Software Development and Staffing and Recruiting Referrals increase your chances of interviewing at Hirewell by 2x Inferred from the description for this job

401(k) Medical insurance Vision insurance Get notified when a new job is posted. Sign in to set job alerts for “Product Marketing Manager” roles.

San Mateo, CA $138,200.00-$207,400.00 1 week ago Mountain View, CA $114,000.00-$163,000.00 1 week ago Menlo Park, CA $128,000.00-$186,000.00 3 weeks ago

#J-18808-Ljbffr