NBCUniversal
Overview
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Vice President, Product Marketing
role at NBCUniversal.
Our product marketing team is responsible for developing and communicating the value proposition of our data, technology & measurement solutions to our clients and across the NBCUniversal organization. We are looking for an experienced Vice President of Product Marketing to lead GTM and commercialization of NBCU’s suite of products as well as contribute to overall advertising GTM. This is a highly technical role that requires a deep understanding of NBCU’s products and the ability to simplify that knowledge into language and visuals that bring our offerings to life for our clients and agency partners. Through the delivery of collateral—sales decks, one-sheets, FAQs, website copy, videos, and more—the Vice President will play a critical role in driving demand for our solutions.
Responsibilities
Lead GTM and commercialization of NBCU’s suite of advertising technology & data solutions and contribute to overall advertising GTM strategy
Act as key subject matter expert and product evangelist with deep knowledge of NBCU’s advertising technology & data solutions, related marketing, sales, and research systems, advertising client buying processes, and the competitive landscape
Act as the liaison between Product, Strategy, and Sales Enablement to communicate the value proposition of NBCU’s product solutions—from beta to full commercialization—and ensure consistency in how those solutions are brought to market
Lead product positioning and branding—in collaboration with Product, Strategy, Insights & Measurement, and Sales—to develop compelling messaging and clearly defined selling points for internal and external use
Develop product collateral—pitch decks, executive presentations, one-sheets, FAQs, case studies, website copy, and more
Lead product training to drive understanding and adoption of NBCU’s ad tech solutions among advertising clients, third-party partners, and internal stakeholders
Partner with Trade Marketing and Communications to ensure messaging consistency across PR releases, partner events, blogs, and more
Be comfortable with ambiguity, navigate uncertainty with flexibility, creativity, and a proactive problem-solving mindset
Exhibit eagerness to learn new technologies and products and stay updated on industry trends
Qualifications Required Qualifications/Skills:
10+ years of full-time product marketing experience, preferably for a B2B advertising or media technology provider
Strong leadership experience, including internal exposure to senior executives, as well as hiring, managing, and developing high-performing talent
Excellent written and verbal communication skills
Strong attention to detail and love of problem-solving
Strong interest and expertise in data-driven advertising technology and related concepts
Experience working with business owners, product owners, and other subject matter experts at all levels within an organization
PowerPoint and executive presentation skills
Highly organized and a self-starter, able to prioritize tasks and work independently in a fast-paced environment
Desired Characteristics:
BA/BS degree or similar college-level education in relevant field
Experience marketing both managed service and self-service B2B products
Good working knowledge of media, media technology, and the distinction between “traditional” vs. “advanced” advertising
Experience working with data scientists, data analysts, and data engineers
Hybrid This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
Salary Salary range: $220,000 - $290,000 (bonus and long-term incentive eligible)
Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal provides equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support during the application process, you may request a reasonable accommodation by contacting AccessibilitySupport@nbcuni.com.
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Vice President, Product Marketing
role at NBCUniversal.
Our product marketing team is responsible for developing and communicating the value proposition of our data, technology & measurement solutions to our clients and across the NBCUniversal organization. We are looking for an experienced Vice President of Product Marketing to lead GTM and commercialization of NBCU’s suite of products as well as contribute to overall advertising GTM. This is a highly technical role that requires a deep understanding of NBCU’s products and the ability to simplify that knowledge into language and visuals that bring our offerings to life for our clients and agency partners. Through the delivery of collateral—sales decks, one-sheets, FAQs, website copy, videos, and more—the Vice President will play a critical role in driving demand for our solutions.
Responsibilities
Lead GTM and commercialization of NBCU’s suite of advertising technology & data solutions and contribute to overall advertising GTM strategy
Act as key subject matter expert and product evangelist with deep knowledge of NBCU’s advertising technology & data solutions, related marketing, sales, and research systems, advertising client buying processes, and the competitive landscape
Act as the liaison between Product, Strategy, and Sales Enablement to communicate the value proposition of NBCU’s product solutions—from beta to full commercialization—and ensure consistency in how those solutions are brought to market
Lead product positioning and branding—in collaboration with Product, Strategy, Insights & Measurement, and Sales—to develop compelling messaging and clearly defined selling points for internal and external use
Develop product collateral—pitch decks, executive presentations, one-sheets, FAQs, case studies, website copy, and more
Lead product training to drive understanding and adoption of NBCU’s ad tech solutions among advertising clients, third-party partners, and internal stakeholders
Partner with Trade Marketing and Communications to ensure messaging consistency across PR releases, partner events, blogs, and more
Be comfortable with ambiguity, navigate uncertainty with flexibility, creativity, and a proactive problem-solving mindset
Exhibit eagerness to learn new technologies and products and stay updated on industry trends
Qualifications Required Qualifications/Skills:
10+ years of full-time product marketing experience, preferably for a B2B advertising or media technology provider
Strong leadership experience, including internal exposure to senior executives, as well as hiring, managing, and developing high-performing talent
Excellent written and verbal communication skills
Strong attention to detail and love of problem-solving
Strong interest and expertise in data-driven advertising technology and related concepts
Experience working with business owners, product owners, and other subject matter experts at all levels within an organization
PowerPoint and executive presentation skills
Highly organized and a self-starter, able to prioritize tasks and work independently in a fast-paced environment
Desired Characteristics:
BA/BS degree or similar college-level education in relevant field
Experience marketing both managed service and self-service B2B products
Good working knowledge of media, media technology, and the distinction between “traditional” vs. “advanced” advertising
Experience working with data scientists, data analysts, and data engineers
Hybrid This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
Salary Salary range: $220,000 - $290,000 (bonus and long-term incentive eligible)
Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal provides equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support during the application process, you may request a reasonable accommodation by contacting AccessibilitySupport@nbcuni.com.
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