Sony Interactive Entertainment
Senior Manager, Global Games Marketing
Sony Interactive Entertainment, San Mateo, California, United States, 94409
Overview
Senior Brand Marketing Manager
– PlayStation is looking to hire for this role, responsible for building and leading brand and live service marketing for multiple high-profile game franchises. Reporting directly into the Director, Games Marketing, this position will play a critical role in ensuring the financial success of a portfolio of games, including live service titles. The successful candidate will create and manage holistic global marketing plans that drive growth and profitability for our games, including plans that drive acquisition of new players, engagement and retention of existing players, and re-engagement and reclaim of previous players.
Candidates for this role will be self-starters with strong experience in marketing games, live service products, and new business models. The ideal candidate will balance creativity and analytical thought to drive product strategy and year-round marketing plans to keep players continuously engaged.
Responsibilities
Develop best-in-class marketing strategy, including direct to consumer, always-on, content strategy for Games as a Service.
Create and drive approval of promotional and growth plans to deliver on business performance, player acquisition & engagement targets across our portfolio
Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
Distill large volumes of consumer feedback into tangible and actionable insight that the studio team can use to optimize player experience, strategy & execution throughout the season.
Ensure consistent representation of brands\' global activations while overseeing tactical execution on global campaigns for multiple titles.
Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders
Leverage deep fighting game genre expertise to craft authentic, community-first marketing strategy
Partner with key partners and creators to activate at community events
Collaborate cross-functionally with studio, regional, and platform teams to build integrated campaigns that engage core fighting game communities and expand reach to broader audiences.
Requisites
Deep understanding of fighting game genre, player community, and competitive meta across major franchises (e.g., Street Fighter, Tekken, Mortal Kombat, Guilty Gear).
Proven ability to translate fighting game knowledge into compelling marketing narratives that resonate with core and casual audiences.
Proven expertise in the planning, execution, and leadership of business plans
Track record of developing strong partnerships with game development studios
Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services
Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development
Experience with digital product offerings on mobile and PC platforms, a plus
Ability of influencing and engaging external and internal stakeholders in a franchise brand vision
Strong passion for games essential.
Related Experience / Education
8+ years of video game product marketing experience, with a focus on live services and AAA game marketing
Marketing degree or equivalent - Master\'s Degree is preferred
Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity and gender expression), race, religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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– PlayStation is looking to hire for this role, responsible for building and leading brand and live service marketing for multiple high-profile game franchises. Reporting directly into the Director, Games Marketing, this position will play a critical role in ensuring the financial success of a portfolio of games, including live service titles. The successful candidate will create and manage holistic global marketing plans that drive growth and profitability for our games, including plans that drive acquisition of new players, engagement and retention of existing players, and re-engagement and reclaim of previous players.
Candidates for this role will be self-starters with strong experience in marketing games, live service products, and new business models. The ideal candidate will balance creativity and analytical thought to drive product strategy and year-round marketing plans to keep players continuously engaged.
Responsibilities
Develop best-in-class marketing strategy, including direct to consumer, always-on, content strategy for Games as a Service.
Create and drive approval of promotional and growth plans to deliver on business performance, player acquisition & engagement targets across our portfolio
Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
Distill large volumes of consumer feedback into tangible and actionable insight that the studio team can use to optimize player experience, strategy & execution throughout the season.
Ensure consistent representation of brands\' global activations while overseeing tactical execution on global campaigns for multiple titles.
Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders
Leverage deep fighting game genre expertise to craft authentic, community-first marketing strategy
Partner with key partners and creators to activate at community events
Collaborate cross-functionally with studio, regional, and platform teams to build integrated campaigns that engage core fighting game communities and expand reach to broader audiences.
Requisites
Deep understanding of fighting game genre, player community, and competitive meta across major franchises (e.g., Street Fighter, Tekken, Mortal Kombat, Guilty Gear).
Proven ability to translate fighting game knowledge into compelling marketing narratives that resonate with core and casual audiences.
Proven expertise in the planning, execution, and leadership of business plans
Track record of developing strong partnerships with game development studios
Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services
Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development
Experience with digital product offerings on mobile and PC platforms, a plus
Ability of influencing and engaging external and internal stakeholders in a franchise brand vision
Strong passion for games essential.
Related Experience / Education
8+ years of video game product marketing experience, with a focus on live services and AAA game marketing
Marketing degree or equivalent - Master\'s Degree is preferred
Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity and gender expression), race, religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
#J-18808-Ljbffr