Proofpoint
Sr. Product Marketing Manager, Customer Retention
Proofpoint, Denver, Colorado, United States, 80285
Sr. Product Marketing Manager, Customer Retention
Proofpoint is seeking a strategic and customer-obsessed Senior Product Marketing Manager with a strong focus on customer retention. In this role you will focus on increasing product adoption and reducing churn. You will develop compelling messages and rich, digital content that reinforce product value, educate users and drive adoption of key features. You will collaborate with Customer Success, Product and Renewal Sales teams to craft compelling narratives, develop go-to-market strategies for customer-facing features, and build programs that reduce churn. This is a high-impact opportunity to influence how we grow and retain loyal customers. The ideal candidate is a detail-oriented, self-starter who can balance strategy with tactical execution.
Your day-to-day
Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments
Craft clear, benefit-driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (e.g. onboarding, adoption and renewal)
Create product-focused content such as onboarding guides, product update communications, best practice tutorials and renewal collateral
Collaborate with Customer Success and Product to launch new features with programs, content and in-app experiences that drive meaningful usage and retention
Design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys
Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks
Identify and nurture advocates and build customer stories, case studies and testimonials that reinforce Proofpoint’s value
Monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics in collaboration with Finance, Customer Success and Product
What You Bring To The Team
Strong ability to translate complex product capabilities into compelling, customer-centric messaging
Strong understanding of email security challenges, including phishing, malware and BEC
Experience developing and executing retention or post-sale engagement strategies across onboarding, adoption and renewal lifecycle stages
Excellent written, visual and verbal communication skills with the ability to create compelling, value-based content across a variety of customer stakeholders
Exceptional cross-functional collaboration and stakeholder management with teams such as Customer Success, Product and Renewals Sales
Analytical mindset with a bias toward action
Ability to work independently and adapt quickly
6+ years of product marketing, lifecycle marketing or customer marketing experience in enterprise IT or security, with at least 2 years in a senior-level or strategic role
BS/BA required, preferably in business or technical concentration
Why Proofpoint Protecting people is at the heart of our cybersecurity solutions. We are a customer-focused, global organization with leading-edge products and a culture of collaboration and appreciation. We welcome candidates from all walks of life and provide accommodations during the application process upon request.
Compensation and Benefits We offer a comprehensive compensation and benefits package, including flexible work arrangements, wellness and community days, and a range of development opportunities. Details are provided during the interview process and may vary by location.
About Proofpoint We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We’re driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.
#J-18808-Ljbffr
Your day-to-day
Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments
Craft clear, benefit-driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (e.g. onboarding, adoption and renewal)
Create product-focused content such as onboarding guides, product update communications, best practice tutorials and renewal collateral
Collaborate with Customer Success and Product to launch new features with programs, content and in-app experiences that drive meaningful usage and retention
Design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys
Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks
Identify and nurture advocates and build customer stories, case studies and testimonials that reinforce Proofpoint’s value
Monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics in collaboration with Finance, Customer Success and Product
What You Bring To The Team
Strong ability to translate complex product capabilities into compelling, customer-centric messaging
Strong understanding of email security challenges, including phishing, malware and BEC
Experience developing and executing retention or post-sale engagement strategies across onboarding, adoption and renewal lifecycle stages
Excellent written, visual and verbal communication skills with the ability to create compelling, value-based content across a variety of customer stakeholders
Exceptional cross-functional collaboration and stakeholder management with teams such as Customer Success, Product and Renewals Sales
Analytical mindset with a bias toward action
Ability to work independently and adapt quickly
6+ years of product marketing, lifecycle marketing or customer marketing experience in enterprise IT or security, with at least 2 years in a senior-level or strategic role
BS/BA required, preferably in business or technical concentration
Why Proofpoint Protecting people is at the heart of our cybersecurity solutions. We are a customer-focused, global organization with leading-edge products and a culture of collaboration and appreciation. We welcome candidates from all walks of life and provide accommodations during the application process upon request.
Compensation and Benefits We offer a comprehensive compensation and benefits package, including flexible work arrangements, wellness and community days, and a range of development opportunities. Details are provided during the interview process and may vary by location.
About Proofpoint We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We’re driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.
#J-18808-Ljbffr