Five Guys
Overview
The Senior Director - Brand & Integrated Marketing will serve as a key leader within Five Guys’ marketing organization, responsible for shaping and elevating our brand strategy while delivering fully integrated marketing campaigns across channels. This individual will utilize strategic thinking with a proven track record of leading creative and cross-functional teams, developing impactful campaigns, and delivering measurable results. In partnership with other senior leaders, this individual will ensure our brand continues to thrive as we accelerate growth across new and existing markets. The Senior Director - Brand & Integrated Marketing creates a seamless customer experience and maximizes brand impact by ensuring that all marketing activities, across all channels, are consistent, cohesive, and aligned with the company\'s overall strategy. This position will be adept at balancing creative vision with business strategy and analytics. Responsibilities
Brand Leadership: Define and articulate the company’s brand vision, positioning, and storytelling to ensure a consistent identity and voice across all touchpoints. Campaign Development: Translate strategic priorities into integrated marketing campaigns that drive awareness, customer acquisition, loyalty, and franchisee growth. Brand Marketing Calendar Ownership: Develop and manage the brand marketing calendar at a strategic level, ensuring integration and alignment across product, field, performance marketing, and loyalty initiatives. Executive Storytelling & Alignment: Partner with executive leadership to ensure brand storytelling reinforces customer experience, supports enterprise growth, and reflects cultural alignment. Creative Asset Development Oversight: Oversee development of creative assets and messaging, setting objectives and ensuring delivery against milestones across agency and internal teams. Creative Team Leadership: Recruit, mentor, and lead a multidisciplinary creative and marketing team, cultivating a culture of innovation and results. Cross-Functional Collaboration: Partner closely with Operations, Franchise Development, Menu/Innovation, and Digital teams to align marketing strategies with business objectives. Channel Integration: Oversee the seamless integration of campaigns across digital, social, traditional media, in-store activations, and community engagement. Agency & Vendor Management: Lead and manage external agencies and partners, ensuring world-class creative execution and cost efficiency. Data-Driven Marketing: Utilize consumer insights, trends, and analytics to inform strategies and measure campaign impact. Franchisee Support: Collaborate with franchise owners to provide brand-aligned marketing tools, resources, and guidance to help them grow their businesses. Innovation & Growth: Stay ahead of evolving consumer and media trends to position the brand as a leader within the industry. Education/Experience
Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred). 10+ years of progressive experience in brand management and integrated marketing, including at least 5 years in a senior leadership role. Experience in multi-unit retail, restaurant, hospitality, or franchise organizations strongly preferred. Strong understanding of brand development, consumer marketing, and performance-driven strategies.
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The Senior Director - Brand & Integrated Marketing will serve as a key leader within Five Guys’ marketing organization, responsible for shaping and elevating our brand strategy while delivering fully integrated marketing campaigns across channels. This individual will utilize strategic thinking with a proven track record of leading creative and cross-functional teams, developing impactful campaigns, and delivering measurable results. In partnership with other senior leaders, this individual will ensure our brand continues to thrive as we accelerate growth across new and existing markets. The Senior Director - Brand & Integrated Marketing creates a seamless customer experience and maximizes brand impact by ensuring that all marketing activities, across all channels, are consistent, cohesive, and aligned with the company\'s overall strategy. This position will be adept at balancing creative vision with business strategy and analytics. Responsibilities
Brand Leadership: Define and articulate the company’s brand vision, positioning, and storytelling to ensure a consistent identity and voice across all touchpoints. Campaign Development: Translate strategic priorities into integrated marketing campaigns that drive awareness, customer acquisition, loyalty, and franchisee growth. Brand Marketing Calendar Ownership: Develop and manage the brand marketing calendar at a strategic level, ensuring integration and alignment across product, field, performance marketing, and loyalty initiatives. Executive Storytelling & Alignment: Partner with executive leadership to ensure brand storytelling reinforces customer experience, supports enterprise growth, and reflects cultural alignment. Creative Asset Development Oversight: Oversee development of creative assets and messaging, setting objectives and ensuring delivery against milestones across agency and internal teams. Creative Team Leadership: Recruit, mentor, and lead a multidisciplinary creative and marketing team, cultivating a culture of innovation and results. Cross-Functional Collaboration: Partner closely with Operations, Franchise Development, Menu/Innovation, and Digital teams to align marketing strategies with business objectives. Channel Integration: Oversee the seamless integration of campaigns across digital, social, traditional media, in-store activations, and community engagement. Agency & Vendor Management: Lead and manage external agencies and partners, ensuring world-class creative execution and cost efficiency. Data-Driven Marketing: Utilize consumer insights, trends, and analytics to inform strategies and measure campaign impact. Franchisee Support: Collaborate with franchise owners to provide brand-aligned marketing tools, resources, and guidance to help them grow their businesses. Innovation & Growth: Stay ahead of evolving consumer and media trends to position the brand as a leader within the industry. Education/Experience
Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred). 10+ years of progressive experience in brand management and integrated marketing, including at least 5 years in a senior leadership role. Experience in multi-unit retail, restaurant, hospitality, or franchise organizations strongly preferred. Strong understanding of brand development, consumer marketing, and performance-driven strategies.
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