HelloFresh
Overview
At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as : Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz. As Head of Marketing, you will be accountable for leading HelloFresh Marketing for the US. You’ll connect product narratives to commercial performance while strengthening brand identity, orchestrating PR and creative campaigns, and ensuring customer insights power creative, product and growth strategy. This is a builder role for a leader who’s comfortable rolling up sleeves, coaching teams, and shipping high-leverage work quickly. Your mission
Build and protect the HelloFresh brand in the US, ensuring distinctive positioning, compelling campaigns, and strong brand equity (measured by awareness, consideration, preference, and NPS). Drive profitable growth by owning the customer journey from acquisition through retention and LTV (measured by CAC, payback, ARPU, and retention curves). Translate consumer insights into creative briefs, PR narratives, and go-to-market plays that connect brand storytelling to commercial outcomes. Work with the product team to refine its positioning on key features and translate consumer insights into new products that deliver strong business results. You are...
Experienced : 10–15 years in consumer tech / DTC with depth in PMM, Growth, and Brand. Brand-Strong : Proven success in campaign development, PR, and consumer insights ; experienced with brand tracking. PMM-strong : Expert in positioning / messaging, segmentation, GTM orchestration, and influencing pricing / packaging. Growth-fluent : Managed multi-channel portfolios at scale; adept in experimentation, CRO, lifecycle CRM, and referrals. Outcome-driven : Track record improving brand health, CAC payback, lifting LTV and retention. Data-native : Hands-on with MMM / MTA, incrementality tests, and payback math; partners well with Analytics / Finance. Hands-on leader : Comfortable switching between strategy and execution; levels up ICs / managers and models inclusive, candid communication. You’ll get…
Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role Generous PTO, including sabbatical, and parental leave of up to 16 weeks Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment Tuition reimbursement for continuing education (upon 2 years of service) Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+ Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. New York Pay Range
$200,000—$218,000 USD This position is also eligible for the HelloFresh equity plan. About HelloFresh
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work! At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities. We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form. To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn. HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at : Europe : EUaccommodations@hellofresh.com APAC : APACaccommodations@hellofresh.com United States : USCandidateAccommodations@hellofresh.com Canada : CAaccommodations@hellofresh.com
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At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as : Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz. As Head of Marketing, you will be accountable for leading HelloFresh Marketing for the US. You’ll connect product narratives to commercial performance while strengthening brand identity, orchestrating PR and creative campaigns, and ensuring customer insights power creative, product and growth strategy. This is a builder role for a leader who’s comfortable rolling up sleeves, coaching teams, and shipping high-leverage work quickly. Your mission
Build and protect the HelloFresh brand in the US, ensuring distinctive positioning, compelling campaigns, and strong brand equity (measured by awareness, consideration, preference, and NPS). Drive profitable growth by owning the customer journey from acquisition through retention and LTV (measured by CAC, payback, ARPU, and retention curves). Translate consumer insights into creative briefs, PR narratives, and go-to-market plays that connect brand storytelling to commercial outcomes. Work with the product team to refine its positioning on key features and translate consumer insights into new products that deliver strong business results. You are...
Experienced : 10–15 years in consumer tech / DTC with depth in PMM, Growth, and Brand. Brand-Strong : Proven success in campaign development, PR, and consumer insights ; experienced with brand tracking. PMM-strong : Expert in positioning / messaging, segmentation, GTM orchestration, and influencing pricing / packaging. Growth-fluent : Managed multi-channel portfolios at scale; adept in experimentation, CRO, lifecycle CRM, and referrals. Outcome-driven : Track record improving brand health, CAC payback, lifting LTV and retention. Data-native : Hands-on with MMM / MTA, incrementality tests, and payback math; partners well with Analytics / Finance. Hands-on leader : Comfortable switching between strategy and execution; levels up ICs / managers and models inclusive, candid communication. You’ll get…
Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role Generous PTO, including sabbatical, and parental leave of up to 16 weeks Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment Tuition reimbursement for continuing education (upon 2 years of service) Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+ Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. New York Pay Range
$200,000—$218,000 USD This position is also eligible for the HelloFresh equity plan. About HelloFresh
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work! At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities. We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form. To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn. HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at : Europe : EUaccommodations@hellofresh.com APAC : APACaccommodations@hellofresh.com United States : USCandidateAccommodations@hellofresh.com Canada : CAaccommodations@hellofresh.com
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