LinkedIn
Global Head of Content Marketing, LinkedIn Marketing Solutions
LinkedIn, New York, New York, us, 10261
Overview
Global Head of Content Marketing, LinkedIn Marketing Solutions. LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover opportunities, build skills, and gain insights. We aspire to create a culture built on trust, care, inclusion, and fun – where everyone can succeed. This role can be based in New York City, San Francisco, or Sunnyvale. The work location is hybrid, performed both from home and from a LinkedIn office on select days determined by business needs. Join us to transform the way the world works. Job Description
The LinkedIn Marketing Solutions (LMS) Integrated Marketing Team is seeking a skilled marketer to lead the strategy and operations for LMS’s content marketing engine — the business’s scaled distribution arm and “megaphone.” This leader will head a team responsible for all owned content channels and will orchestrate the omnichannel distribution of thought leadership, product/solutions messaging, and campaign narratives to influence B2B marketers and decision makers. The role includes strategic ownership of LMS’s flagship LinkedIn page and driving best-in-class LinkedIn-first B2B marketing. The candidate will ensure strategic source content from cross-functional IP creators is transformed into impactful, customer-facing assets across multiple formats and channels. The Global Head of Content Marketing will also lead the development and evolution of LMS’s content operating model from strategy through production to distribution. We value business and content strategy, strong writing, collaboration, and a sense of humor. Responsibilities
Content Strategy & Planning
Own and evolve LMS’s global content marketing strategy with a focus on omnichannel distribution and LinkedIn-first execution. Define editorial direction for owned channels and develop integrated content campaigns around key business moments (e.g. annual budget cycles, product launches).
Channel Ownership & Execution
Oversee a team that manages all owned content channels, including the LinkedIn for Marketing Blog, the LinkedIn for Marketing Page, and the LinkedIn Ads microsite. Drive consistency, relevance, and performance across content formats and channels (long-form, short-form, video, webinars, newsletters).
Cross-Functional Collaboration
Partner with teams like The B2B Institute, Marketplace Innovation, Product Marketing, and Solutions Marketing to adapt and scale thought leadership and product content. Collaborate with Web Marketing, Corporate Communications, Customer Marketing, Ecosystem Marketing, Growth Marketing, Sales, Legal, and other stakeholders to surface and amplify stories across owned, earned, and paid channels. Act as the go-to expert in scaled communications across LMS, aligning messaging and timing across teams.
Operational Leadership
Lead development and governance of LMS’s content operating model and editorial calendar with Marketplace Innovation. Manage global content marketing budget and select a global team of agency partners for copy, social media management, and reporting. Recommend and oversee workflows, intake processes, approvals, and team alignment to enable content reuse, velocity, and clarity.
Industry Leadership
Build and maintain relationships with key industry influencers, customers, and external partners to extend reach of LinkedIn’s content.
Team Management & Development
Manage and mentor a high-performing team of content, web, and social media marketers. Foster editorial excellence, creative experimentation, and strategic alignment.
Measurement & Optimization
Define content marketing KPIs and measure performance across visibility, engagement, and pipeline contribution. Use insights to optimize content formats, delivery strategies, and channel mix.
Qualifications
Basic Qualifications: BS/BA Degree or equivalent experience 10+ years in content marketing, social media marketing, brand editorial, or digital marketing, with a track record in B2B ads or SaaS 3+ years of people leadership experience; managing content marketers or cross-functional teams Preferred Qualifications: Proven experience leading content and social strategy at scale with editorial workflows Background in ads, media, publishing, journalism, or brand storytelling; understanding of media relations, influencer marketing, PR, and B2B trends Expertise in content operations, editorial planning, campaign execution, SEO/governance, and global distribution Exceptional writing and storytelling for senior audiences; ability to translate complex B2B concepts Familiarity with AI-powered tools and data-driven performance measurement (GA, Adobe Analytics, HubSpot) Experience with publishing tools and platforms (Sprinklr, Hootsuite, WordPress, Adobe CQ); basic HTML/CSS and Photoshop knowledge Strong project management and organizational skills; ability to juggle multiple workflows Experience with influencer programs and LinkedIn as a distribution platform Comfort working in global, fast-paced environments and with external agencies Proficiency with Microsoft Office and Google Workspace Suggested Skills
Content Strategy & Storytelling Analytics & Optimization Digital & Social Expertise Project & Workflow Management Collaboration & Communication Compensation & Equal Opportunity
LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $149,000 to $233,000. Actual compensation is based on factors such as skill set, experience, certifications, and location. Total compensation may include annual bonus, stock, benefits, and other plans. For more information, visit https://careers.linkedin.com/benefits. Equal Opportunity Statement We seek candidates with diverse perspectives and backgrounds and are proud to be an equal opportunity employer. LinkedIn does not discriminate on protected characteristics. We provide an inclusive and accessible experience for all job seekers, including accommodations if needed (accommodations@linkedin.com). Additional Information This posting may include standard disclosures and compliance notes. For any pay-related inquiries or accommodations, contact the provided channels.
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Global Head of Content Marketing, LinkedIn Marketing Solutions. LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover opportunities, build skills, and gain insights. We aspire to create a culture built on trust, care, inclusion, and fun – where everyone can succeed. This role can be based in New York City, San Francisco, or Sunnyvale. The work location is hybrid, performed both from home and from a LinkedIn office on select days determined by business needs. Join us to transform the way the world works. Job Description
The LinkedIn Marketing Solutions (LMS) Integrated Marketing Team is seeking a skilled marketer to lead the strategy and operations for LMS’s content marketing engine — the business’s scaled distribution arm and “megaphone.” This leader will head a team responsible for all owned content channels and will orchestrate the omnichannel distribution of thought leadership, product/solutions messaging, and campaign narratives to influence B2B marketers and decision makers. The role includes strategic ownership of LMS’s flagship LinkedIn page and driving best-in-class LinkedIn-first B2B marketing. The candidate will ensure strategic source content from cross-functional IP creators is transformed into impactful, customer-facing assets across multiple formats and channels. The Global Head of Content Marketing will also lead the development and evolution of LMS’s content operating model from strategy through production to distribution. We value business and content strategy, strong writing, collaboration, and a sense of humor. Responsibilities
Content Strategy & Planning
Own and evolve LMS’s global content marketing strategy with a focus on omnichannel distribution and LinkedIn-first execution. Define editorial direction for owned channels and develop integrated content campaigns around key business moments (e.g. annual budget cycles, product launches).
Channel Ownership & Execution
Oversee a team that manages all owned content channels, including the LinkedIn for Marketing Blog, the LinkedIn for Marketing Page, and the LinkedIn Ads microsite. Drive consistency, relevance, and performance across content formats and channels (long-form, short-form, video, webinars, newsletters).
Cross-Functional Collaboration
Partner with teams like The B2B Institute, Marketplace Innovation, Product Marketing, and Solutions Marketing to adapt and scale thought leadership and product content. Collaborate with Web Marketing, Corporate Communications, Customer Marketing, Ecosystem Marketing, Growth Marketing, Sales, Legal, and other stakeholders to surface and amplify stories across owned, earned, and paid channels. Act as the go-to expert in scaled communications across LMS, aligning messaging and timing across teams.
Operational Leadership
Lead development and governance of LMS’s content operating model and editorial calendar with Marketplace Innovation. Manage global content marketing budget and select a global team of agency partners for copy, social media management, and reporting. Recommend and oversee workflows, intake processes, approvals, and team alignment to enable content reuse, velocity, and clarity.
Industry Leadership
Build and maintain relationships with key industry influencers, customers, and external partners to extend reach of LinkedIn’s content.
Team Management & Development
Manage and mentor a high-performing team of content, web, and social media marketers. Foster editorial excellence, creative experimentation, and strategic alignment.
Measurement & Optimization
Define content marketing KPIs and measure performance across visibility, engagement, and pipeline contribution. Use insights to optimize content formats, delivery strategies, and channel mix.
Qualifications
Basic Qualifications: BS/BA Degree or equivalent experience 10+ years in content marketing, social media marketing, brand editorial, or digital marketing, with a track record in B2B ads or SaaS 3+ years of people leadership experience; managing content marketers or cross-functional teams Preferred Qualifications: Proven experience leading content and social strategy at scale with editorial workflows Background in ads, media, publishing, journalism, or brand storytelling; understanding of media relations, influencer marketing, PR, and B2B trends Expertise in content operations, editorial planning, campaign execution, SEO/governance, and global distribution Exceptional writing and storytelling for senior audiences; ability to translate complex B2B concepts Familiarity with AI-powered tools and data-driven performance measurement (GA, Adobe Analytics, HubSpot) Experience with publishing tools and platforms (Sprinklr, Hootsuite, WordPress, Adobe CQ); basic HTML/CSS and Photoshop knowledge Strong project management and organizational skills; ability to juggle multiple workflows Experience with influencer programs and LinkedIn as a distribution platform Comfort working in global, fast-paced environments and with external agencies Proficiency with Microsoft Office and Google Workspace Suggested Skills
Content Strategy & Storytelling Analytics & Optimization Digital & Social Expertise Project & Workflow Management Collaboration & Communication Compensation & Equal Opportunity
LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $149,000 to $233,000. Actual compensation is based on factors such as skill set, experience, certifications, and location. Total compensation may include annual bonus, stock, benefits, and other plans. For more information, visit https://careers.linkedin.com/benefits. Equal Opportunity Statement We seek candidates with diverse perspectives and backgrounds and are proud to be an equal opportunity employer. LinkedIn does not discriminate on protected characteristics. We provide an inclusive and accessible experience for all job seekers, including accommodations if needed (accommodations@linkedin.com). Additional Information This posting may include standard disclosures and compliance notes. For any pay-related inquiries or accommodations, contact the provided channels.
#J-18808-Ljbffr