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Northwell Health

Digital Marketing Specialist

Northwell Health, Melville, New York, us, 11775

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Overview Experienced Digital Marketing Specialist.

REMOTE POSITION

Are you passionate about crafting innovative digital marketing campaigns that drive real results? Do you thrive on analyzing data, optimizing strategies, and creating engaging content? FlexStaff is looking for a dynamic Digital Marketing Specialist to lead our client's online growth initiatives. Remote work is encouraged, with bonus points if you're based in Long Island.

As a key player in our marketing team, you'll develop and execute cutting-edge digital campaigns, leverage analytics to boost search rankings and conversions, and engage audiences across social media and email channels. You'll work closely with our internal teams to craft compelling content, optimize landing pages for SEO, and implement sophisticated automation tactics using Marketo—including personalized nurture streams and smart audience targeting. Your creativity and analytical skills will help identify new growth opportunities and elevate our brand presence.

Responsibilities

Create and implement digital marketing campaigns to drive growth, utilizing analytics and metrics to enhance search results, conversions, and lead generation

Update, maintain, and manage social media pages and website content, collaborating with various departments

Develop and execute email marketing strategies and automation programs in Marketo, supporting business objectives through targeted campaigns

Leverage advanced Marketo tactics such as automated nurture streams, personalized landing pages, and smart audience segmentation

Create relevant, engaging, and educational content to increase organic search traffic, ecommerce transactions, and leads

Collaborate with in-house creative teams and external partners like Conductor to optimize landing pages and webpages for SEO

Participate in special projects and perform additional duties as required

Additional Salary Detail

The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining a team member's base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, service line, years of relevant experience, education, credentials, negotiated contracts, ...).

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