Sportsdigita is hiring: Social Media & Content Specialist in Edina

About the Role

We’re looking for a Social Media & Content Marketer, a creator at heart who brings ideas to life through words and visuals. You’ll be responsible for crafting high-impact content while also designing and publishing assets that drive awareness, engagement, and pipeline. You will  be the connective tissue across marketing functions, working cross-channel to find and scale what works. Ideal for someone energized by variety, ownership, and the ability to move fast.

This is a hands-on, execution-oriented role perfect for someone who loves wearing multiple hats, especially when those hats involve storytelling, design, and driving content from concept to launch.

Key Responsibilities

• Content Creation & Execution
  • Write, edit, and design content across formats: social posts, case studies, website copy, landing pages, sales collateral, and email campaigns.
  • Own the development of branded templates for repeatable content (PDFs, one-pagers, decks, etc.).
  • Work with internal stakeholders to turn customer wins, product updates, or thought leadership ideas into compelling assets.
  • Maintain a high-quality brand voice and visual identity across all touchpoints.
     

• Social Media Ownership

  • Own the end-to-end social media strategy across platforms (primarily LinkedIn, but also Instagram/X/Facebook/Youtube/Tiktok.).
  • Develop and manage and gain approval for a consistent content calendar that aligns with product launches, campaigns, thought leadership, and sales needs.
  • Write, design, and publish engaging posts that reflect the brand voice and drive follower growth, engagement, and website traffic.
  • Monitor performance analytics (impressions, engagement, CTRs, follower growth) and continuously optimize based on what’s working.
  • Stay on top of social trends, competitor activity, and platform updates to keep our presence modern, innovative and relevant. 

• Design & Visual Production
  • Create lightweight design assets such as social graphics, website visuals, email banners, paid media creatives, etc.
  • Use tools like Canva, Figma, or Adobe Suite to develop on-brand visuals without needing a full design team.
  • Manage content libraries and ensure templates are scalable and easy to use.
     
• Publishing & Channel Management
  • Publish content to company website, social pages (LinkedIn, X, etc.), and email platforms.
  • Collaborate with Digital Marketing Manager to distribute content effectively.
  • Monitor engagement and performance to inform future iterations.
     
• Cross-Functional Support
  • Partner with Revenue Enablement to prioritize case studies, one-pagers, and slide decks that support sales conversations.
  • Support Marketing and Product leadership in turning positioning into usable field content.
  • Align with the broader marketing team on campaigns, launches, and brand storytelling.
  • Go-to-Market Support: Support new product or feature launches with messaging, campaigns, and enablement content.
     

What Success Looks Like

• You’re effectively managing social channels with an organized calendar of upcoming content and constantly ideating on new ways to stand out on social media
• You’ve developed a high-performing content engine with repeatable templates and workflows.
• You’ve been the primary administrator of a branded visual library that elevates our presence across social, web, and sales enablement.
• You’ve increased engagement across key channels (e.g., social followers, email CTR, landing page conversions) and are comfortable launching experiments to increase these metrics.
• Sales and customer-facing teams rely on your content to drive conversations and close deals.

You Might Be a Fit If You:

• Have 2+ years of experience in a B2B marketing or content/design hybrid role.
• Have been the primary administrator of social media channels like LinkedIn/X/Instagram from content ideation to posting and looking at analytics
• Are equally confident writing short-form copy (social, email) and long-form content (case studies, blogs).
• Have strong design sensibilities and can produce professional-looking assets in Canva, Figma, or Adobe tools.
• Have a portfolio that shows your ability to turn ideas into beautiful, useful content.
• Are comfortable in a sales-led environment where content priorities often shift based on real-time feedback and requests from the sales team—and you enjoy turning those asks into high-impact assets quickly.
• Obsess over brand consistency and know how to make a brand feel elevated, modern, and human.
• Understand marketing fundamentals across paid, lifecycle, content, product marketing, and growth.
• Thrive in a lean team where speed, quality, and autonomy matter.