Public Relations Director Job at Optimum7.com in Miami

Summary

The Director of PR & AI Visibility Strategy is a senior, hands-on operator who owns proactive media strategy, high-volume press execution, and AI-indexed visibility outcomes for Zen Media’s B2B tech clients.

This role combines the instincts of a top-tier media pitcher with the operational rigor of a systems builder. You’ll work directly with client executives (CEOs, CMOs, Founders), lead PR workflows across multiple accounts, and embed AI-driven visibility tactics into every storyline, pitch, and placement.

As the right hand to the Head of PR, the PR Director will take ownership of day-to-day operations, freeing leadership to focus on high-level strategy, sales, and other key leadership activities. This role is ideal for a results-driven PR professional with a proven ability to secure coverage in both B2B and B2C environments and lead a team to do the same.

Your mandate is simple:

Ship high-quality, strategic PR work that wins media AND improves generative search presence.

Core Role Priorities

• Media Impact at Scale: Architect, execute, and oversee media strategies across 8–12 active B2B tech accounts, securing consistent coverage in tier-1, trade, and niche outlets.
• AI-Indexed Visibility: Apply AEO principles, schema, and prompt optimization to every PR deliverable to ensure placements are discoverable in ChatGPT, Perplexity, Gemini, and other AI platforms.
• Velocity Pitching: Maintain a high weekly pitch cadence per account; test, track, and iterate storylines without slowing momentum.
• Systems Ownership: Build repeatable PR workflows in ClickUp, Propel, and internal GPT-integrated tools that speed delivery without sacrificing quality.
• Client Leadership: Act as the primary PR contact for assigned accounts, leading client calls, setting expectations, and delivering strategic counsel.
• Cross-Functional Integration: Partner with social, content, and SEO teams to amplify placements and optimize for AI discoverability.

What You’ll Own

• Storyline ecosystem planning tied to client OKRs and AEO visibility goals.
• Media list development, outreach, and follow-up using Propel and internal GPT workflows.
• Weekly pitch schedules across multiple clients with built-in follow-up cycles.
• Review and quality control of all media trackers, pitches, and press assets for tone, fit, and AEO alignment.
• Weekly coverage, pitch volume, and AI visibility performance reporting.
• Scope protection—ensuring PR work stays fast, focused, and impactful.
• Identification and testing of new AI tools and workflows to improve PR performance.

Must-Have Competencies

B2B Tech PR Fluency

You’ve landed media in SaaS, AI, HR tech, fintech, and martech. You know the trades, the beats, and the headlines that get picked up.

Generative AI Awareness

You understand how AI platforms surface content, what prompt-optimized PR means, and how to integrate AEO.

Velocity Mindset

You’ve run multi-client, multi-pitch weeks without slowing down or overthinking repetition.

Tech-Integrated Ops

You’re fluent in Propel, MuckRack, Agility, ClickUp, Slack, Google Workspace, and AI workflows. You measure and report without being asked twice.

Strategic Communication

You can redirect a CEO, coach a CMO, and still write a pitch in their voice.

Required Experience

• 8–12+ years in PR, including agency experience in B2B tech, SaaS, or enterprise.
• Proven track record of tier-1 and trade coverage in the last 12 months. (samples required and no exceptions).
• Experience landing non-traditional PR wins (podcasts, newsletters, influencers, closed groups).
• Strong editorial instincts; understands SEO and AI search behaviors.
• Operational experience building workflows in ClickUp or similar PM tools.
• Comfort working in a fast, metrics-driven environment.

Ramp & Onboarding Expectations

• 30 Days: Fully integrated into PR workflows, actively pitching across 3+ client accounts.
• 60 Days: Independently managing 3+ client PR cadences, owning weekly media strategy without escalation.
• 90 Days: Acting as lead strategist on designated accounts with full autonomy over storylines, media lists, and client-facing reporting.

What Success Looks Like in This Role

• Proactive Strategy: Anticipates client needs, industry trends, and competitive moves.
• Media Wins: Consistent, high-quality coverage in outlets that matter to the client’s ICP.
• AI Visibility Gains: PR placements that appear in targeted AI platform queries.
• Client Trust: Acting as the day-to-day PR lead clients rely on for strategic counsel and fast action.
• Operational Efficiency: Scalable, documented workflows in ClickUp and Propel.

Key Competencies

• Mastery of B2B and B2C PR strategies, including the customer journey and integration with other marketing disciplines.
• Strong ability to manage scope creep and set client expectations effectively.
• Exceptional communication and leadership skills, with the ability to build trust and maintain relationships with business, trade, and tech media.
• Highly organized, with the ability to pivot between multiple clients and tasks while meeting deadlines.
• Proven expertise in securing media placements thought leadership opportunities, and high-impact PR campaigns.

This Role is NOT for You If…

• You haven’t pitched the media in the last 120 days.
• You see AI as a threat rather than a tool.
• You require multiple approvals before executing.
• You expect junior staff to "get the work done" while you only advise.