Marketing Copywriter Job at Factur in Indianapolis

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About Factur

Factur helps industrial companies find customers to grow revenue & diversify. We have services for companies of all sizes and budgets. From referrals to sales-ready leads to fully vetted & qualified quoting opportunities, we have a plan to help you grow. Our company culture is exceptional because our team members are comprised of hungry, humble, and smart individuals. We are competitive but do not want nor need the spotlight. You will find us celebrating the success of each other rather than promoting ourselves. We have authentic relationships with each other, bearing in mind that no one is perfect, so we don't pretend to be. At Factur, we value excellence, innovations, executions, growth, and results.

Company Fit   

Value #1: Humble

• A person who does not seek the limelight for themselves. Is willing to share the success with others and enjoys giving credit to others. A level of humility of taking accountability for their actions. Someone who is willing to support the team, there is no such thing as “that’s not my job”. 

Value #2: Hungry

• Someone who is self-motivated. Someone who is willing to get the job done, no matter what the job is. Someone who has a personal source of excellence. This person is always looking for opportunities to serve and grow and desires to get better. 

Value #3: People Smart

• Someone who seeks to understand others while being solutions-oriented. They are able to build rapport with others through their interpersonal skills, is a clear and effective communicator that relates with people across all levels and functions.

Job Summary

1. Collaboration: As a copywriter you will work closely with clients, project managers, and designers. Great ideas aren’t thought of in a vacuum; you will be a critical part of bringing ideas to life in collaboration with the client and our creative teams. 
2. Research: Behind every great copywriter is a well thought-out approach to research including interviews & secondary research. You will research and distill company-specific data points into compelling narratives that connect with the target audience and drive action.
3. Copywriting & Persuasion: Copywriting will be your key deliverable to projects and ongoing services. You will write with our clients’ end customers in mind. While customers may want to talk mostly about themselves, you will be responsible for standing up for ideas that keep their end customers as the focus.

Job Responsibilities   

1. Execute extensive research specific to a product or service in industry
2. Collaborate with the marketing strategist to estimate timelines for copy execution based on project scale and technical details needed
3. Participate in initial strategy meetings to cultivate the overall brand message for a new client
4. Write long-format copy with storybrand insight and technical terminology
5. Write short-format copy applied to compelling call to action PPC ads via LinkedIn and Google
6. Review and audit copy written by strategist to check for continuity for the brand, and general quality
7. Write some short-format copy applied to a blog posting, leveraging SEO best practices and driving action, leveraging efficiency tools like AI, and refining for effectiveness

This list may not be inclusive of the total scope of job functions to be performed. Duties and responsibilities may be added, deleted, or modified at any time.

Competencies Required  

• Approachability:  

Is easy to approach and talk to; spends the extra effort to put others at ease; can be warm, pleasant, and gracious; is sensitive to and patient with the interpersonal anxieties of others; builds rapport well; is a good listener; is an early knower, getting informal and incomplete information in time to do something about it.

• Creativity:  

Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

• Customer Focus:  

Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

• Collaborates:  

Works cooperatively with others across the organization to achieve shared objectives;

 Represents own interests while being fair to others and their areas; Partners with others to get work done; Credits others for their contributions and accomplishments; Gains trust and support of others

• Self-Development:  

Shows personal commitment and takes action to continuously improve; Accepts assignments that broaden capabilities; Learns from new experiences, from others, and from structured learning; Makes the most of available development resources

Outcomes/Measures of Success over the next 12 months

1. Week 1: Onboarding training & shadowing various team members to understand the entirety of the marketing delivery team. Including process overview, best practices, and roles and responsibilities breakdown among various contributors.
2. Weeks 2-4: Gradually take on a variety of projects needed by clients, and collaborating with the marketing lead to review and edit for quality as needed. 
3. Weeks 5-8: Continue taking over core projects by role, moving to an average cadence of one website written per week, and on average, 3-5 various smaller editing and overseeing tasks—expectation to move to full volume by week 8, while still honing quality at volume.
4. Weeks 9-12: Monitoring quality and efficiency together with the marketing lead to ensure a smooth ramp-up period and operating at full capacity in volume and quality within the first three months.

Additional Education/Knowledge/Skills Requirements  

1. History of satisfied clients and results-driven copywriting.
2. Agency copywriting experience 
3. High School Diploma/Bachelor’s Preferred
4. Proficiency in using G-Suite, and Project management tools.
5. Proactivity, Organization, Team Building, Coaching Skills
6. Clear representation of skills in obtaining complex technical knowledge and distilling to simplified ads or marketing-based content.

Compensation:

Range of $75,000 - $85,000 based on skills and experiences.

Location:

This will be a hybrid role with some days in office. Must be able to commute into the office located in Indianapolis, IN or Dallas, TX.

*Please submit your resume as a PDF*